Adam Beard

Be kind to the game, and the game will be kind to you. @Nike employee. @UTAustin grad. Go @nuggets

[Adam Beard @ABeezy_15]

Jamal Murray for 1…2… THE WIN! Last night was electric ⚡️ @nuggets @BeMore27

[Eben Novy-Williams @novy_williams]

.@Nike is returning to its roots in college sports.

The footwear giant, which rose to prominence by marketing through athletes, is scaling up its NIL efforts in connection to its on-campus deals.

The launchpad: @LSU
https://t.co/p5GrJ6AciE

[Fast Company @FastCompany]

Nike’s Project Amplify is “an e-bike for your feet.” https://t.co/Dkh0EnNg5J

[Footwear News @FootwearNews]

Nike’s Running Comeback: Why Retailers Say It’s Real https://t.co/GmzikRdv6C

[CALEB PRESSLEY @calebpressley]

🍨 LUKA DONCIC 🍨

Presented by @WhiteClaw

[Nick DePaula @NickDePaula]

Magic star Paolo Banchero will be launching his own Jordan Heir PE on 2/17, inspired by his Seattle Rotary Boys & Girls Club AAU team.

The Heir series is Jordan’s new unisex sneaker designed with insights from women’s basketball players. Banchero’s mom Rhonda graduated as Washington’s all-time leading scorer and played professionally in the ABL & WNBA.

“She was a role model for me,” says @Pp_doesit. “I’m excited for everyone else to be able to buy it.”

[Complex Sneakers @ComplexSneakers]

.@Jumpman23 is paying Jalen Hurts' fine 😤

As you know another league did something very similar to another high profile athlete 👀🐐 A brand paid of that fine too.

[FOX Sports: NFL @NFLonFOX]

On this week's Manning Hour, @Eagles QB @JalenHurts joins Cooper Manning to talk about what it means to him to represent @Jumpman23, and discuss working with Jordan Wings Partner Minds Matter🙏

[Overtime @overtime]

The guys were hiking the Great Wall of China today 🫡 @jaytatum0 @Zionwilliamson @luka7doncic

[Complex Sneakers @ComplexSneakers]

Jumpmen in China 👀

[SLAM @SLAMonline]

Officially unveiling the Air Jordan 39 with Paolo Banchero

Get the magazine: https://t.co/8nT7liCOXB

Read the words: https://t.co/cu9R4hjCP3

Watch the video: https://t.co/NZH37e09gP

[SLAM Kicks @SLAMKicks]

We’re witnessing the rise in real time.

Paolo Banchero is here and he’s aiming for the top of the League, with the Air Jordan 39s laced on his feet. https://t.co/uL3O7XrzmD

[SLAM Kicks @SLAMKicks]

Refined elegance. Paolo Banchero and the Air Jordan 39 cover SLAM KICKS 27.

Get active: https://t.co/dy7Fu0Yv1s

[Nick DePaula @NickDePaula]

EXCLUSIVE UNVEIL: The 2024 @WNBA All-Star Game jerseys by Jordan Brand.

The Jumpman logo will appear on the All-Star uniforms for the 2nd consecutive season.

Full photo gallery & design details on @Boardroom: https://t.co/GlSrTVXA8i

[Nick DePaula @NickDePaula]

For the 1st time, two Jordan Brand Signature athletes will face off in the NBA Finals.

I caught up with Jordan VP Howard White for a Q&A discussing how Jayson Tatum & Luka Doncic are adding to the “greatness” of Jordan Brand.
https://t.co/kn3yhR21CV

[Overtime @overtime]

Jayson Tatum dropped a new tutorial on YouTube 🤣 @jaytatum0

[Jacques Slade @kustoo]

If you ever wanted to learn how to tie a tie, @jaytatum0 may have taught you. His tutorial from 11 years ago has 7.8 million views.

Now he is back teaching you how to tie a shoe, the JT 2 “Vortex” to be exact.

Tie a tie:
https://t.co/z7uBkNVmgI
Tie a shoe:
https://t.co/ffYexqyKJR

[Complex @Complex]

Luka feeling like Mike.

[Nice Kicks @nicekicks]

.@luka7doncic pulled up in the “Midnight Racer” wrapped ‘68 Camaro to match his new Luka 3’s 🏁

[Nick DePaula @NickDePaula]

Luka Doncic arrived in a “Midnight Racer” wrapped ’68 Camaro — inspired by the next colorway of his Jordan Luka 3s

[Denver Nuggets @nuggets]

SPEECHLESS