Ad Reveals

❗️Discover the Secret Behind the Most Popular Ads

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Band-Aid Ad

Secret: Mental Model

A mental model is any sort of concept or worldview that you carry around in your mind. - @JamesClear

In our minds, the Hulk’s body expands and rips his clothes when he gets angry. Yet, the Band-Aid is so flexible that it doesn’t break.

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Chupa Chups Ad

Secret: Mental Model

A mental model is any sort of concept or worldview that you carry around in your mind. - @JamesClear

The ad plays on the worldview that ants are attracted to sugar. By them ignoring the lollipop, the “sugar free” is visually shown.