Andrew

Music Dude. Marketing Dude. Social Media Dude. Dude.

[The Athletic @TheAthletic]

Same photographer.

📸 Mark Blinch / Getty Images

[Ascenda Brand Marketing @AscendaAgency]

Reaching under-18 audiences was the real challenge behind this campaign.

1 of 3 creatives for Not An Experiment.

With under-18 targeting limited and platform-dependent, channel strategy had to work harder.

#marketingstrategy #paidmedia

[Ascenda Brand Marketing @AscendaAgency]

Most marketing doesn’t fail because it’s bad.
It fails because it’s misaligned.

Right message. Wrong audience.
Right creative. Wrong channel.
Right strategy. Poor execution.

Individually strong.
Collectively ineffective.

That’s where most brands break down.

#marketing

[Ascenda Brand Marketing @AscendaAgency]

Your rebrand problem isn’t design.

It’s clarity.

If the objective isn’t defined, creative carries too much weight.

Design reflects the decision. It doesn’t make it.

#branding #brandstrategy #ascendabrandmarketing

[Ascenda Brand Marketing @AscendaAgency]

Full-service shouldn’t mean “we do everything.”

It should mean everything works together.

Strategy → creative → channel → business results.

When those pieces align, performance improves.

#marketingstrategy #branding #ascendabrandmarketing

[Ascenda Brand Marketing @AscendaAgency]

AI doesn’t replace authenticity. It reveals whether it was there to begin with.

When strategy is clear, AI elevates the work. When it isn’t, it just makes the noise louder.

Intent still matters.

#marketingstrategy #branding #AI #ascendabrandmarketing

[Ascenda Brand Marketing @AscendaAgency]

This month brings a rare concentration of cultural and brand attention. 👀

The difference isn’t scale.
It’s intent.

Attention is easy to buy.
Making it matter takes judgment.

#marketingstrategy #brandleadership #advertising #canadianmarketing #ascendabrandmarketing

[MLB @MLB]

The @BlueJays have released a new logo for 2026 to celebrate their 50th season🔥

[Andrew @ADUBSthoughts]

@BlueJays @MLB @Sportsnet @baseballcanada

[Toronto Blue Jays @BlueJays]

Let the countdown begin 💯

#OpeningDay is 100 days away!

[Ascenda Brand Marketing @AscendaAgency]

We partnered with SMDHU and regional hospitals to develop a multi-season campaign promoting Smoke-Free Ontario Act, 2017 compliance.

Accessibility-first design, regionally resonant visuals, and clear messaging helped bring this across Simcoe Muskoka.

#publichealth #sfoa2017

[Jeff Passan @JeffPassan]

Right-hander Dylan Cease and the Toronto Blue Jays are in agreement on a seven-year, $210 million contract, pending a physical, sources tell ESPN. The defending American League champions get one of the best arms on the free agent market.

[Ascenda Brand Marketing @AscendaAgency]

.@MarCom_Awards 2025 Gold Award 🏆 for our work with Collingwood General & Marine Hospital on their 2025–2030 Strategic Plan. Grateful for the partnership.

Full plan: https://t.co/bQJYlAAD7P…

#MarComAwards #HealthcareMarketing #AscendaMarketing

[Andrew @ADUBSthoughts]

@RobWong34 He just took the player option - RUN IT BACK!!!

[Andrew @ADUBSthoughts]

RUN IT BACK!!!

[Jon Heyman @JonHeyman]

Breaking: Shane Bieber has opted in with the Blue Jays for $16M. Wants to continue in Toronto for another year with Jays.

[julia @mccartneysleafs]

barger on Davis’ pullout I’m crying

[Andrew @ADUBSthoughts]

📷 @lahophoto

[Andrew @ADUBSthoughts]

Let's make it THREE. Probably gonna cry tonight. #WANTITALL #WorldSeries

[Made In Canada @MadelnCanada]

the american mind cannot comprehend this 🍫 🎃

[Andrew @ADUBSthoughts]

PUT THEM IN THE LOUVRE!

[Baseball Quotes @BaseballQuotes1]

Shohei was on the wrong end of two iconic photos