American Frozen Food Institute

The American Frozen Food Institute (AFFI) is the national trade association that promotes the interests of all segments of the frozen food and beverage industry

[American Frozen Food Institute @AFFI]

As consumer demand for practical and accessible meal solutions continues to grow, frozen foods remain a valuable part of everyday cooking. Give this article from Food Republic a read to learn how frozen vegetables such as artichokes, sugar snap peas, and edamame can be utilized for their versatility and ease of use across a range of meals and recipes.

Read more here: https://t.co/kGx8QLu4FE

[American Frozen Food Institute @AFFI]

❌ Myth: Frozen meals aren't a good choice for health-conscious consumers.

✅ Fact: "Better for you" options are available in the frozen food aisle to make it easier for consumers to control portion sizes and maintain healthy diets.

Start #FreshThinkingAboutFrozen: https://t.co/TA2pezCcrK

#FrozenFood #NutritionMyths #HealthyEating

[American Frozen Food Institute @AFFI]

April retail data points to continued resilience across the frozen food category.

Key takeaways:
• Frozen fruits & vegetables delivered strong performance
• Assortment growth continued across frozen departments
• Inflation remained mixed across categories
• Frozen desserts and processed meat/poultry stood out in April

See the latest insights and analysis from AFFI 👇
https://t.co/MxkC3UmGXN

[Salon @Salon]

From anchor ingredients to discount racks, a food writer shares how she cooks well without overspending https://t.co/hhABjpsD4G

[American Frozen Food Institute @AFFI]

@foodandwine Thanks for featuring! It's great to see how shoppers are recognizing the power of frozen.

[Food & Wine @foodandwine]

To stock your freezer with affordable, fast dinners, head to these stores. https://t.co/pcL7pZqmNl

[American Frozen Food Institute @AFFI]

Frozen fruits and vegetables are often picked at peak ripeness and flash frozen to help preserve nutrients, making them a smart and practical option for consumers year-round.

Thank you to Betty Gold Kider and @RealSimple for highlighting the role frozen foods can play in supporting healthy lifestyles.

Read more: https://t.co/VpMSGTVX9u

[American Frozen Food Institute @AFFI]

On Memorial Day, we take a moment to remember and honor those who have made the ultimate sacrifice in service to our country.

Wishing everyone a meaningful day spent with family, friends, and reflection.

[American Frozen Food Institute @AFFI]

On Eat More Fruits & Vegetables Day, it is a great time to highlight how frozen options can help make healthy choices more accessible year-round.

Frozen fruits and vegetables are picked at peak ripeness and frozen quickly to help lock in nutrients, offering a convenient and reliable way to support balanced diets.

Making fruits and vegetables easier to enjoy, every day.

[American Frozen Food Institute @AFFI]

Frozen foods are part of everyday life for millions of Americans, and this week, that story comes to Washington. 
AFFI members are in D.C. highlighting how frozen foods support family budgets, nutrition access, American jobs, and food security.

[American Frozen Food Institute @AFFI]

Today at AFFI’s 2026 Government Action Summit, @amyewalter shares a timely look at the midterm landscape. 
No matter how Washington shifts, frozen food will continue to be part of the answer on affordability, nutrition, food access, domestic manufacturing, and food security.

[American Frozen Food Institute @AFFI]

AFFI’s Government Action Summit is underway in Washington, focused on food policy priorities like affordability, nutrition, food safety, and food security.
This week is about how frozen foods help families save time, reduce waste, and keep nutritious meals within reach.

[American Frozen Food Institute @AFFI]

Frozen foods are helping consumers balance nutrition, convenience, and affordability in today’s evolving food landscape.

Dietitian @ReganJonesRDN discusses the growing body of research supporting frozen foods, including nutrient retention, reduced food waste, and the expanding variety of better-for-you options available across the frozen aisle.

Read the full article here: https://t.co/jWarHm1h3d

[American Frozen Food Institute @AFFI]

Access to the right data makes all the difference.

AFFI members can explore frozen food sales trends through our partnership with @Circana, including:

• Department and category performance
• Aisle-level insights
• Trends across time periods and measures

Designed to support smarter decision-making across the frozen food industry.

Available in the members-only portal.
https://t.co/9BATsQYYjY

[American Frozen Food Institute @AFFI]

❌ Myth: Frozen meals are less nutritious than homemade.

✅ Fact: Many frozen foods are remarkably comparable to homemade alternatives, often at a lower cost and with less prep time.

Start #FreshThinkingAboutFrozen: https://t.co/TA2pezCKhi

#FrozenFood #NutritionMyths #HealthyEating

[American Frozen Food Institute @AFFI]

As consumers prioritize both health and convenience, frozen foods offer a strong balance of both.

Experts emphasize that frozen foods can retain nutritional value and support consistent, healthy eating habits.

Take a closer look at the facts behind the benefits of frozen.

Read the full article: https://t.co/I1qlNghaTa

[American Frozen Food Institute @AFFI]

From cost savings to less food waste, frozen foods are making a difference in everyday households.

Here are three key ways!

Read more: https://t.co/9gHdCpHmec

[American Frozen Food Institute @AFFI]

Frozen food is playing an increasingly important role in how consumers plan, shop, and eat.

Insights from AFFI’s 2026 Power of Frozen in Retail report show:

• 40% of consumers use frozen foods daily or every few days
• 77% purchase frozen foods with a specific meal or day in mind
• 76% combine fresh and frozen ingredients in the same meal
As households balance cost, convenience, and nutrition, frozen foods are helping meet those needs, while also supporting reduced food waste.
For industry stakeholders, these trends point to continued opportunities across merchandising, innovation, and consumer engagement.

Learn more in the full report, available exclusively to AFFI members. https://t.co/h1fWM0Mlkq