Abby Greskovic

Belmont 23 Social Media Management

[Abby Greskovic @AGreskovic]

@sweetlillylou Stephanie, I totally agree! Another takeaway would definitely be the importance of knowing your audience and the platforms your audience is focused on so that you can create content that speaks specifically to them and on a platform they will see. #PRL2710

[Abby Greskovic @AGreskovic]

@groovyjulieee As social media professionals, we will have to learn to grow with the social media landscape as it continues to change and we must adapt our strategic communication to stay relevant to the dynamic nature of the media. #PRL2710

[Abby Greskovic @AGreskovic]

@melissa_fahy_j Dove's Real Beauty campaign was also a highly successful campaign that focused on being confident with your physical appearance and appreciating differences in each other's looks! #PRL2710

[Abby Greskovic @AGreskovic]

@gracebrown315 @Always I remember how famous this campaign was!

[Abby Greskovic @AGreskovic]

@CarolineW2712 This isn't a recent campaign, but one huge marketing campaign that comes to mind is Twix Chocolate Left Twix vs Right Twix campaign! This campaign literally created a fun rivalry between the left and right Twix that was essentially made with the same ingredients! #PRL2710

[Abby Greskovic @AGreskovic]

Looking back on this course PRL2710 and the next steps and future for social media #PRL2710
https://t.co/vPxqysPgNL

[Abby Greskovic @AGreskovic]

Check out this week's blog where I analyze one of the most effective social media campaigns! Put on your Mickey Mouse ears and enjoy the ride! #PRL2710
https://t.co/m8vhyCsvbc

[Abby Greskovic @AGreskovic]

Check out this week's blog where I analyze one of the most effective social media campaigns! Put on your Mickey Mouse ears and enjoy the ride! https://t.co/m8vhyCsvbc

[Abby Greskovic @AGreskovic]

As social media becomes more of a medium we use daily, using platforms to strategically communicate will continue to be a major aspect in marketing for a brand and establishing relationships with the brand's audience. I am proud of how far I have come in this course. #PRL2710

[Abby Greskovic @AGreskovic]

PRL2710 has taught me more than just the foundations of social media. I dove deep into brands and analyzed their strategies and saw where improvement in strategic communication was needed. I learned how important it is to know your audience and their chosen platforms! #PRL2710

[Abby Greskovic @AGreskovic]

Although so much was presented in the courses we took to earn certificates, one of the main points I will take with me is that no matter what you are working towards whether it is a campaign or simply a Tik Tok post, there has to be a business goal and purpose in mind. #PRL2710

[Abby Greskovic @AGreskovic]

I have attached the link to the Top 10 Most Effective Social Media Campaigns and some of them include Disney's #ShareYourEars, Always #LikeAGirl, and Spotify wrapped. #PRL2710
https://t.co/7RcxpRHaE9

[Abby Greskovic @AGreskovic]

When thinking of highly successful social media campaigns, Disney's #ShareYourEars came to mind. Individuals were asked to share images of themselves in Mickey ears on various platforms. Disney donated $5 to Make a Wish for each post. Over 2 million dollars was donated! #PRL2710

[Abby Greskovic @AGreskovic]

Celebrities participated in the campaign. The campaign also brought success to Make a Wish's social media presence increasing their audience on Facebook and Instagram, and growing their reach and engagement. The campaign fostered 1.77 million photo posts! #PRL2710

[Abby Greskovic @AGreskovic]

@jessyblackman Choosing the individual may vary if the brand wants someone with a larger following and the brand will want to find an influencer or celebrity that would be the best to represent the campaign. Beauty influencers may not be the best choice for a cooking campaign. #PRL2710

[Abby Greskovic @AGreskovic]

@jessyblackman Interesting question! I do not believe it is very different. Whether you are an influencer, celebrity, or artist, the same goal of the business is in mind, essentially to market something about their brand by using a person with a following. #PRL2710

[Abby Greskovic @AGreskovic]

@AlexaGorczynski @gloriaandersonm What was your small business?

[Abby Greskovic @AGreskovic]

@marissaprl27 @gloriaandersonm Social media has helped me in meeting new people and developing friendships! It is a great space to connect with people from all over and there are so many tools that help bring people together with similar values, such as Facebook groups! #PRL2710

[Abby Greskovic @AGreskovic]

@groovyjulieee Social Media Today's article is extremely helpful as we enter into the profession and are tasked with establishing campaigns. We must make sure there is value, consistency, organization, honesty, etc. in the campaign in order for it to succeed. #PRL2710

[Abby Greskovic @AGreskovic]

@LaikenHackemer I am intrigued to try her CAVA bowl! Emma also collaborated with Pacsun in their Spring 2022 campaign. One of her ongoing campaigns has been her Chamberlain coffee! With over 15 million followers she was able to turn her love for coffee into a highly successful business. #PRL2710