30 APRIL 2026 โ IAM Worldwide today officially unveils its first commercial featuring rising K-pop group AHOF, marking a major milestone in the brandโs expanding global footprint.
The campaign spotlights the IAM Amazing Organic Barley Gummies, positioning the product as a modern, convenient approach to everyday wellnessโnow backed by one of South Koreaโs fastest-emerging fifth generation acts.
The commercial captures AHOFโs vibrant energy and cross-cultural appeal, aligning seamlessly with IAM Worldwideโs mission to make health accessible, aspirational, and relevant to a younger, globally connected audience.
With its polished visuals and upbeat tone featuring the song โThe Universeโ from AHOFโs debut โWho We Areโ EP, the campaign reflects a new era for the brandโone that blends entertainment, lifestyle, and functional nutrition into a single compelling narrative.
Following AHOFโs appointment as IAM Worldwideโs Youth Ambassadors, the campaign has already generated significant media traction, earning features across both the Philippines and South Korea. This dual-market visibility underscores the strength of IAM Worldwideโs strategic positioning and the growing influence of AHOF as a cultural force beyond music. The rollout also demonstrates the brandโs ability to execute synchronized international activationsโan increasingly critical advantage in todayโs fragmented media landscape.
As IAM Worldwide continues to scale its presence internationally, the partnership with AHOF signals a deliberate investment in youth culture and global storytelling. With strong early reception and widespread coverage internationally, the campaign sets the tone for future collaborations and reinforces IAM Worldwideโs position as a brand that not only keeps pace with global trendsโbut helps shape them. #IAMAHOF
โIdol of Idols for a reasonโ: Fans react as AHOFโs JL names BTSโ Taehyung his role model in KMCHART interview after Best Rookie win https://t.co/C84KFiIie5
NEW YEAR STARTS BRIGHTER WITH AHOF ๐
AHOF AT SM MOA NYE COUNTDOWN
Watch them take over MOA's New Year Countdown to 2026!
SM MALL OF ASIA
December 31, 2025
8:30PM - 12:00AM
Seaside Blvd., SM Mall of Asia
#SMOAxGMANYECountdown#KapusoCountdownTo2026#NYECountdownTo2026
https://t.co/igrw8CzIkx
[๐ณ] ๐ ๐๐๐ก๐๐ข๐ ๐ฃ๐ข๐ช๐๐ฅ ๐ฆ๐ง๐๐ฅ๐ง๐ฆ ๐ช๐๐ง๐ ๐ฌ๐ข๐จ, ๐๐๐ง ๐จ๐ฆ ๐๐๐๐ ๐ง๐๐๐ฆ ๐ฃ๐๐ง๐ ๐ช๐๐ง๏ฟฝ๏ฟฝ๏ฟฝ ๐ฌ๐ข๐จ๐ฅ ๐๐ข๐ก๐๐ง๐๐ข๐ก ๐ง๐ข ๐ฆ๐จ๐๐๐๐ฆ๐ฆ!
Our donation drive is now open to support AHOF nomination for 2026 DAWARD with UPICK APP.
Fill up this form for monitoring purposes:
https://t.co/6fZqYj1FQg
#์ํ #AHOF
#ThePassage
๐งตAHOF HASHTAG TEAM PRESENTS โ FOHASTIVITIES WITH AHOF ๐โจ
A countdown is quietly unfoldingโฆ โณ
25 days of what you never saw coming. ๐๐ฅ
Every day reveals more. ๐
FOHAs, stay alert. ๐จ
Keep your eyes peeled! ๐๏ธโจ
๐ฃ Follow us for the full event reveal.
AHOFโs โPinocchioโ debuts at #1 on the KBS World Radio Kpop Top 10 chart for the 4th week of November 2025!
๐https://t.co/kIeXLmKnIL
#AHOF#์ํ
FOHA'S are so HYPE ๐ค
"THE PASSAGE" ALBUM
Charts for TOP ALBUM on APPLE MUSIC PHILIPPINES ๐ถ
K-POP GENRE CLAIMS THE #1 ๐ฅณ
and for ALL GENRE RANKS #5
Let's keep the Momentum Going ๐ช
#ThePassage#AHOF
APPLE MUSIC TOP ALBUM PHILIPPINES ๐ถ
AHOF "THE PASSAGE" ALBUM
ALL GENRE : RANKS #8
K-POP GENRE : RANKS #2
FOHA'S ALL AROUND THE WORLD PLEASE STREAM THEIR ALBUM if you Purchased their Song on Itunes make sure to Delete first on your Library before Streaming to be counted. ๐
Hi FOHA'S ๐
TOMORROW IS D-DAY ๐ฅณ
AHOF 1ST COMEBACK ๐
AHOF APPLE MUSIC TEAM Encourage everyone to ready your Apple Music Premium and Stream AHOF "THE PASSAGE " ALBUM on APPLE MUSIC ๐ถ you can use our Playlist that we will share tomorrow. STAY TUNED ๐
#AHOF#THEPASSAGE