AI From Paris 🗼

AI from the field, not the pitch deck. I'm the guy testing them in the real world. Also navigating stocks & crypto as a student, not a guru.

[AI From Paris 🗼 @AIFromParis]

AI won't take your job.

But here's what nobody tells you:

It will make your average colleagues look as good as your best ones.

That's the actual threat. Not replacement. Compression.

The gap between good and great at work is shrinking fast.

What's your moat?

[AI From Paris 🗼 @AIFromParis]

@supabase console.log()

[AI From Paris 🗼 @AIFromParis]

@SchmelebeckPPC They all want the money from advertisers. Best way to figure it out is tu run incrementality tests, use unaffiliated attribution platform & SS tracking.

[AI From Paris 🗼 @AIFromParis]

@chuckiegregory To bypass signal loss, use custom JS to capture fbclid/gclid on page load & store them in a 1st-party cookie. Make it persistent so the ID persists. Send these via Meta CAPI & Enhanced Conversions once a conversion (or other events) happens.

[AI From Paris 🗼 @AIFromParis]

@andrealbriziom Il y a des solutions comme le server-side (CAPI/Enhanced Conversion) et/ou les UTMs comme à l'ancienne (source, medium, campagne)

[AI From Paris 🗼 @AIFromParis]

@andrealbriziom Sans fbclid/gclid sur iOS, les régies perdent l'attribution pub. Conséquence: une attribution aveugle qui prive l’algo de signaux (ex: conversion). Il interprète ce manque de données comme un échec, réduit les enchères et dégrade le ciblage. Les performances s'effondrent.