AIR - Advanced Inhalation Rituals

AIR is a Nasdaq-listed global innovation leader in flavoured shisha molasses and Social Inhalation (NASDAQ: AIIR).

[AIR - Advanced Inhalation Rituals @AIR__Global]

Over a month on from AIR’s Nasdaq listing, it still feels important to recognize the people behind the milestone.

Colleagues from across the region came together to celebrate a defining moment for the business - one that reflects years of ambition, focus and collective effort.

The listing marked an important new chapter for AIR. But the celebration was also a reminder that progress is built by people and teams who keep moving, partners who share the belief, and colleagues who bring the vision to life every day.

Thank you to everyone who has been part of the journey so far.

The next chapter is already underway.

[AIR - Advanced Inhalation Rituals @AIR__Global]

In the next installment of our 'History of Shisha' series, we jump ahead to the 17th century, as shisha spread into Persia and evolved beyond function into craftsmanship and culture.

As the ritual became more accessible to a wider audience, Persian artisans began adorning hookahs with intricate designs, transforming them into decorative centerpieces that reflected status, artistry and social connection.

That influence can still be seen today, with design, ritual and shared experience remaining central to shisha culture around the world.

[AIR - Advanced Inhalation Rituals @AIR__Global]

At AIR, we are building a portfolio of inhalation brands designed around the evolving expectations of consumers.

OOKA reflects that approach - combining technology, product design and ease of use to modernise the hookah experience while staying rooted in the social rituals that define the category.

As the category continues to evolve, our focus remains on developing differentiated products and building a globally recognised brand.

[AIR - Advanced Inhalation Rituals @AIR__Global]

One of our boldest collaborations 🔥

Al Fakher X Snoop Dogg brings together an iconic global artist and one of the world’s most recognised shisha brands - creating a collaboration designed to push boundaries and stand out in the category, bringing together the roots of tradition with bold innovation and unmistakable swagger.

A standout collaboration that pushes the category forward, showing the power of bringing iconic brands and cultural influence together.

[AIR - Advanced Inhalation Rituals @AIR__Global]

Welcome to our ‘History of Shisha’ series, where we explore the cultural heritage, social rituals and shared experiences that continue to shape the category today.

The story begins in 16th century India, where it is believed that Emperor Akbar’s physician, Abu’l-Fath Gilani, developed an early version of the hookah during the Mughal era.

Originally designed as a new way to consume tobacco through water filtration, the shisha / hookah would go on to become a centuries-old social tradition recognised around the world.

[AIR - Advanced Inhalation Rituals @AIR__Global]

How do you drive innovation in a category rooted in tradition?

Paul Dawson, Chief Product Officer at AIR, shares how technology is helping to reshape the shisha experience and respond to evolving consumer expectations.

Our team continues to develop products designed around greater choice, better consistency, and reduced-risk alternatives.

Watch the full video to learn more.

[AIR - Advanced Inhalation Rituals @AIR__Global]

Last month, AIR was in Frankfurt for ShishaMesse, where we showcased our category-leading portfolio and connected with partners, customers and industry leaders from across the world.

It was an incredible few days celebrating the future of shisha and social inhalation.

Thank you to everyone who visited the AIR stand and spent time with the team - and if you missed it, here's a recap of what we got up to!

[AIR - Advanced Inhalation Rituals @AIR__Global]

As we celebrate AIR's listing on NASDAQ, our leadership team reflects on the journey so far and what this milestone unlocks for the future.

From product innovation to international scale, this is just the beginning of the next chapter.

Scroll to read thoughts from Stuart Brazier, Paul Dawson, Ronan Barry and Bassem Lotfy.

[AIR - Advanced Inhalation Rituals @AIR__Global]

We are celebrating three years of OOKA!

What started as a bold idea, to create the world’s first charcoal-free, pod-based shisha device and it has grown into a global experience enjoyed by thousands of shisha lovers.

More and more people are choosing a more efficient and smarter way to enjoy shisha.

Today, OOKA can be found in 200+ venues across the UAE, Germany and the US with further expansion plans underway.

[AIR - Advanced Inhalation Rituals @AIR__Global]

AIR's new chapter as a @Nasdaq-listed business has begun.

Just over a week since AIR became a publicly listed business, we hear from CEO Stuart Brazier as he reflects on what this milestone means for the company.

"AIR’s entry into the public markets represents a pivotal moment not just for our company, but for the evolution of the flavored shisha molasses category. Shisha originated centuries ago as a cultural ritual but now is emerging as a modern, social experience embraced by both its core traditional consumers and a new generation within Western markets.

Our team has worked tirelessly to achieve this listing. It is a milestone that captures years of hard work and success, and shows how far we've come, alongside the ambition we have to succeed in what comes next as we accelerate our innovation and global expansion as category leaders.

We are now the only scaled, purpose-built shisha platform that is publicly listed. We have strengthened our Board. We have set new benchmarks for how we can continue to elevate how we deliver exceptional flavor innovation with next-generation, science-driven product design."

[AIR - Advanced Inhalation Rituals @AIR__Global]

Celebrating big moments together is a big part of the culture at AIR.

Yesterday, as team members gathered in New York to celebrate AIR ringing the opening bell of the @NasdaqExchange Stock Market, colleagues across the world marked the occasion in their own ways.

Our teams came together to celebrate, recognising not only an important milestone for the business, but also the people whose dedication and hard work made it possible.

We’re incredibly proud of what our global team has achieved together and excited for the next chapter ahead.

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$AIIR is officially #NasdaqListed. Check out the highlights from @air__global's celebrations at MarketSite.

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Welcoming @AIR__Global [AIIR] to the @Nasdaq Opening Bell in celebration of their listing. https://t.co/jMkyuiOGBZ

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Launched in 1999, @AIR__Global is a global innovation leader in social inhalation with a multinational presence in over 90 markets worldwide.

Welcome to Nasdaq, $AIIR! #NasdaqListed

[AIR - Advanced Inhalation Rituals @AIR__Global]

Today, the AIR team has been on the ground in New York celebrating a milestone moment together - becoming a Nasdaq listed business and ringing the iconic opening bell on @NasdaqExchange.

Ringing the bell is more than a symbol - it reflects years of building, scaling, and pushing boundaries as a UAE-founded company and global market leader in shisha across 90+ markets. It also marks a historic moment for the market more broadly as AIR becomes the only pure-play, scaled, purpose-built shisha platform operating as a public company.

We're grateful to our dedicated team, investors, partners and customers who have helped us to reach this point, and delighted to get to share this moment with some of you in New York today.

A special thank you to our ExCo members who have helped lead the business to this milestone: Stuart Brazier, Ronan Barry, Paul Dawson, Jorge Güil, Bassem Lotfy, Jacobo Sarmiento, Joe Bilman, Shane George, Ashok Bhat, Steven Wichary and Omar Bseiso.

We're excited to embrace this new chapter for the business.

[AIR - Advanced Inhalation Rituals @AIR__Global]

1: Being a @Nasdaq-listed company is our biggest growth milestone to date. It provides enhanced access to international capital markets, greater global visibility, and a stronger platform to accelerate innovation, scale, and long-term growth.

We have started a new chapter with a strengthened ability to invest in science-led product development, expand our global footprint, and continue building category leadership in flavored shisha molasses and advanced inhalation technologies.

We’re proud to say that AIR is the only pure-play, scaled, purpose-built shisha platform operating as a public company, and even more excited for what this milestone enables us to do next. Thank you to our CEO Stuart Brazier and CFO Bassem Lotfy, for their leadership and support throughout this important milestone.

[AIR - Advanced Inhalation Rituals @AIR__Global]

2: Being a Nasdaq-listed company is our biggest growth milestone to date. It provides enhanced access to international capital markets, greater global visibility, and a stronger platform to accelerate innovation, scale, and long-term growth.

We have started a new chapter with a strengthened ability to invest in science-led product development, expand our global footprint, and continue building category leadership in flavored shisha molasses and advanced inhalation technologies.

We’re proud to say that AIR is the only pure-play, scaled, purpose-built shisha platform operating as a public company, and even more excited for what this milestone enables us to do next. Thank you to our CEO Stuart Brazier and CFO Bassem Lotfy, for their leadership and support throughout this important milestone.