AI governance for external AI systems. AIVO Standard defines evidentiary control. Evidentia records what AI systems present, when it mattered, and what followe
The Web Gave AI Agents robots.txt. It Gave Them Nothing Else.
https://t.co/hl6Ez9jAvT
#agenticeconomy#AI#Marketing ️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️
The timing matters.
@Unilever's new CEO Fernando Fernandez has explicitly said he's doubling social spend and betting on "demand creation at scale."
AI recommendation is demand creation. It's just the channel no one's measuring yet.
This isn't a visibility problem.
Grüns gets into early AI conversations. The collapse happens the moment AI has to make a comparative judgment.
That's a positioning problem. Not an awareness problem.
#Unilever#Gruns
The 4-turn sequence mirrors a real buyer decision:
⚠️ Brand validation — appears on one platform only ❌ Competitive comparison — loses position when alternatives appear ❌ Criteria filter — competitor preferred ❌ Final recommendation — not recommended on either platform
@Unilever just paid $1.2B for Grüns.
We ran Grüns through an AI buying sequence on the same day.
Score: 8/100. Eliminated before the final recommendation on both ChatGPT and Perplexity.
🧵