Ivan Tryskyba

Founder, Lexidesk

[Ivan Tryskyba @AIvanTrue]

Our team reads thousands of intake calls a week to keep 100+ law firm agents sharp.

Impossible by hand, so we connected Lexidesk to Claude through MCP.

This week we opened it to every customer.

Ask your intake anything. Five minutes instead of an afternoon.

Links below.

[Ivan Tryskyba @AIvanTrue]

This approach has worked for me twice, and it is guaranteed to generate your customers for your B2B SaaS.

[Ivan Tryskyba @AIvanTrue]

Where do you get your first customers?

I was stuck on this question for a while.

But I found the approach that got me from 0 to 50k MRR twice!

[Ivan Tryskyba @AIvanTrue]

4. Make a case study

Now that this early adopter is super successful, create a case study together and target people like them with this asset.

This is natural, and you don’t need any sophisticated GTM plans because you will know for sure that this is your ICP, and they will sign up.

[Ivan Tryskyba @AIvanTrue]

2022: Moved to Italy to study at uni.
2023: Investment banking at @Barclays. Not my thing.
2024: Looked for a family lawyer. Realized the legal system is broken.
2024: Started @Caseguru_app with Vadim Baranivsky to fix that.
2025: Pivoted to @LexideskAI , after realising that UK wasn't ready for a legal marketplace.
2026: ~$1M ARR, bootstrapped, growing 30% month-over-month.

It's just a lot of work, guys 🙂

Worst case, you keep the learning. Best case, it works.

That's the whole bet, every time.

[Ivan Tryskyba @AIvanTrue]

80% of people don't leave voicemails.

So if they hear the voicemail greeting, they just hang up and you never know about their existence, but this could be very valuable case.

[Ivan Tryskyba @AIvanTrue]

@LexideskAI got featured by @Lawscot today.

Built it because I couldn't get a solicitor to answer my calls.

Still feels surreal.

[Ivan Tryskyba @AIvanTrue]

81 calls missed by a law firm's front desk in a single business day, between 8am and 5pm.

All during working hours.

That's when you realise, you need AI intake.

[Ivan Tryskyba @AIvanTrue]

@jack_newton Right!

[Ivan Tryskyba @AIvanTrue]

Check out full numbers - https://t.co/eYOVRb11AR

[Ivan Tryskyba @AIvanTrue]

We deployed AI intake for King Law and it added 37 clients per month.

At $10,000 average client value it is $370,000 EVERY MONTH.

The ROI is 35x.

This is what can happen when greats law firms bet on great tech teams to deliver the outcome.

[Ivan Tryskyba @AIvanTrue]

I finally met my-founder after 4 years.

Since the war started in Ukraine @VadimBaranivsky could’t leave the country.

We met at the first year of Uni in 2019 and then split our ways for a while, until GPT came out and we both decided to quit our jobs and start a company.

Although our first attempt took 2 years and we kind of failed with Caseguru.

We have learned unbelievable amount of things which allowed @LexideskAI to exist.

Anyway.

He still could not leave, but to really take Lexidesk to the next level we needed to meet.

So, he decided to take a leap of faith and walk from Voroktha in Ukraine to Romania via forests…

This trip of a lifetime took 14 days with almost no food!

By the end of it, he almost got caught as well…

This game changing move and many others is what is takes to build a succesfull start-up.

Lexidesk 2.0 is coming!

[Ivan Tryskyba @AIvanTrue]

7/ If you're building AI that talks to the same person more than once, memory isn't optional. It's the difference between feeling like a tool and feeling like someone's paying attention.

Live today for all Lexidesk firms.

[Ivan Tryskyba @AIvanTrue]

1/ Shipped something today I've wanted to build for months.

Agent Memory for Lexidesk. Your AI intake agent now remembers callers across conversations.

Here's why it matters and how it works.

[Ivan Tryskyba @AIvanTrue]

6/ Beta results across a few firms: 3-5% increase in conversion rates. Client satisfaction went up. Review volume went up.

But the real thing is the moment a caller hears "Hi Sarah, any update on the insurance?" instead of "How can I help you?"