Abigail Roberts

UAkron - Sales & Marketing Management - 2020 - Akron Western Equestrian Team President - Akron DECA VP of Finance - The Period Project

[Malinda Shean @malindashean]

@AlexaKaye3 Be authentic. Be professional. Be consistent. Regardless of what platform or media you use to promote yourself, always have a consistent look and message.

[Abigail Roberts @ALRoberts121]

@AlexaKaye3 @19Crimes This would likely make the car buying experience a bit easier for buyers and a sellers. After recieving the electronic version of information through the app, then an employee could be contacted. #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@AlexaKaye3 @19Crimes I think it would be smart for car dealerships to use something like this! Upon entering the dealership, if you could download an app and scan something on a car you’re interested in and receive all the data, car shopping at the dealership would be a lot easier #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@S_Ikonic96 @AlexaKaye3 @facebook @instagram @PeriscopeCo It’s absolutely a whole different experience, but nowadays every time we go to a concert everyone is on their phones taking videos, live streaming, taking pictures... I wish we could just go back to the time when people went to concerts to enjoy the music! #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@AlexaKaye3 These sponsorships are a WONDERFUL way to advertise in the equestrian world, especially because most people involved in horses are also very attentitive to social media. Popular pages/accounts endorsing products = more people finding out about the products. #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@AlexaKaye3 I see examples of this regularly in both fitness and health advertising as well as in the equestrian world. Many of these “sponsorships” will likely be hindered or nonexistent if the companies have to pay those they are sponsoring. #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@Kurra_30 @AlexaKaye3 I feel like we see this a TON with those who are sponsored by cosmetic companies. I see tons of girls who are sponsored by makeup brands who never use those brands in any of their tutorials! #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@tayforclass @JennLStevens @kendricklamar @AppleMusic Both @kendricklamar and @applemusic have done a great job using stories and examples to market. I think a lot of brands can learn from both examples! #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@JennLStevens @Adele A brand that excels at sharing their story is @Aerie. I've used this brand in prior examples because I feel that they truly do a great job in with their marketing. Other brands can learn openness, uniqueness, and honesty from my favorite storytellers. #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@JennLStevens One of my favorite musical story tellers is @Adele. Adele's work is incredibly expressive, deep, and full of emotions. She does a wonderful job connecting listeners with her music through her authenticity and unique voice! #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@scottcowley @Dove @Aerie @VictoriasSecret Thank you for the clarification! I just meant that many other companies are hopping on the “real” beauty train that @Dove has been using for years. Glad to see that the trend is expanding! #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@Kyle_Moeglin @scottcowley @totinos What a unique concept! I never thought of memes to be a successful marketing tool. Love it! #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@BriannahRumph @scottcowley @Dove @Aerie @VictoriasSecret @Target Absolutely! Love love love @Target !!!

[Abigail Roberts @ALRoberts121]

@scottcowley Two companies that are all for “real women with real curves” are @Dove and @Aerie. Of course I would LOVE to see @VictoriasSecret using this approach, as it could be SO beneficial for their company, however I’m sure that’s an unlikely wish. #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@scottcowley A recent marketing approach that I have seen growing tremendously is the idea of “real” advertising in products for women. I think this trend is growing because of the increased emphasis on natural, “real” women, and the empowerment of women today. #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@kassidy_b2 @taylorclementTC @ProfSMktg @Walmart @TheAcademy @Target @magnolia I had the same idea that @Target could benefit from a big partnership. I love that they just partnered with magnolia!!! Can’t wait to get my own place all decked out with this line! #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@ProfSMktg @Walmart @TheAcademy I think that @Target could be benefited by a similar partnership. Although Target and Walmart are often seen as substitutes (unfortunately), there are so many areas in which Target is superior! A great partnership can make a big difference for Target! #ICMKTG #UAkronMarketing

[Abigail Roberts @ALRoberts121]

@ProfSMktg @Walmart @TheAcademy I believe that this partnership was a great idea for Walmart! This company emphasizes that they have everything you could possibly need at low prices. Having the incredibly large target that @Walmart does, they cant go wrong using the Oscars to advertise! #ICMKTG #UAkronMarketing