Everything you’ve been told about SEO is about to become irrelevant in 2025.
Most SEO agencies in 2025 are selling the same outdated playbook:
Write blog posts stuffed with keywords.
Build as many backlinks as possible.
Cross your fingers that Google rewards you.
But here’s the problem:
Google has gotten too smart for that.
AI search is here, and it’s not just about ranking #1 anymore—it’s about owning the right real estate in a world where less traffic comes from search than ever before.
Hmm...
So why are most SEO agencies still pitching strategies from 2015?
They haven’t realized the game has changed.
Here’s the contrarian playbook ALH Media is running in 2025:
Stop optimizing for search engines and start optimizing for PEOPLE.
AI-powered search means users don’t need to browse endless blogs for answers—they’ll see AI-synthesized snippets. Your content has to be so good that AI wants to pull you into the conversation.
Longtail keywords are overrated.
Everyone else is chasing “easiest-to-rank” phrases while ignoring that AI search condenses these. Instead, we focus on high-intent, problem-solving content—because the only clicks that matter are from people ready to act.
Leverage interactive experiences.
Static blogs are dying. In 2025, we build tools, calculators, quizzes, and videos that turn your site into an experience—not just a content dump.
Invest in first-party data over backlinks.
What’s better than a backlink? Direct relationships. Email subscribers. Retargeting audiences. The real SEO winners in 2025 are brands that know exactly who’s visiting their site and build relationships from there.
Repurpose and dominate omnichannel.
Your blog isn’t just a blog—it’s the foundation of your entire content ecosystem. Every piece is turned into a LinkedIn post, a short video, a podcast clip, and more. SEO isn’t a one-channel strategy anymore.
The risk?
The old guard will say this isn’t “real SEO.” They’ll scoff when you suggest cutting keyword tracking in favor of direct attribution.
But here’s what we’re seeing:
Clients are spending less on content churn and getting more conversions. AI-powered search isn’t the enemy—it’s an opportunity.
You just have to play the game differently.
Why not you?
There are millions of businesses trying to rank on Google in 2025, but only a handful are pivoting fast enough to win in this new reality.
The old SEO is dead.
The new SEO isn’t about searching—it’s about being found.
And we’re here to help you dominate.
In case you aren’t aware, AWS is experiencing a large-scale outage today affecting Webflow, HubSpot, Slack, Shopify, and dozens of other platforms that rely on its infrastructure.
If your systems feel slower or your dashboards aren’t loading, this is likely why.
Most brands talk about themselves. The best ones build narratives that let the customer complete the story.
If your positioning makes people feel smart for choosing you, your marketing is doing its job.
The shift just started.
@OpenAI's new AgentKit makes it possible to deploy autonomous AI “crews” that work together — research, write, analyze, and execute.
You can now turn workflows into scalable systems that run 24/7, learn over time, and compound results across every client.
Marketing is easy when you stop trying to please everyone.
The moment you define who isn’t your customer, your messaging, funnel, and brand sharpen overnight.
Clarity converts.
🇺🇸 Honoring the Brave 🇺🇸
Today, we pause to remember and honor the heroes who gave everything for our freedom.
Their sacrifice is the reason we can build, create, and grow in peace.
From all of us — thank you.
@Jason As an example “swimming pool“ versus “blue swimming pool liner replacements in Orlando“ the latter will show in ChatGPT results easier since it’s so specific. Based on this the SEO strategy for long tail targeting isn’t much different if the intent is to show in ChatGPT.
@Jason So far we’ve seen significant uptick in GPT traffic from our client sites that we provide SEO for. Based on anecdotal evidence, we find that the GBT results are tied to long tail keyword specificity in the content. Cont. ⬇️
2025 is the year to win your customers back—again and again. Here’s how:
Most SMBs think customer follow-up is a nice-to-have. A thank-you email here, a discount there.
But in 2025?
Enhanced follow-up strategies aren’t optional—they’re your competitive edge.
Why?
Because customers don’t just want a great product anymore—they expect an ongoing relationship. And the brands that nail follow-up are the ones that create loyal, repeat buyers.
Here’s the playbook:
Automated Follow-Ups = Effortless Connection.
Platforms like Mailchimp or Klaviyo make it easy to set up sequences that keep you in your customers' inboxes. Thank them for their purchase, suggest related products, or send a discount code for their next buy.
Loyalty Programs Keep Them Coming Back.
Points, rewards, and perks for repeat purchases aren’t just for big brands anymore. Even a simple system can make customers feel appreciated—and get them spending more.
SMS Campaigns = Direct Engagement.
Text updates about new arrivals, flash sales, or even a “we miss you” message reach customers where they’re most active. (P.S. Open rates for SMS are insane.)
Real-world examples?
A fitness studio uses automated SMS reminders to alert members about expiring memberships or upcoming classes.
A B2B SaaS company sends follow-up emails with free resources or upsell suggestions right after onboarding.
It’s about more than sales.
It’s about showing your customers you’re thinking of them—whether it’s a timely reminder, a helpful suggestion, or a simple thank-you.
The best part?
These strategies don’t require a big team or budget. With the right tools, you can automate most of it and focus on what matters: building relationships.
2025 is the year SMBs stop leaving money on the table and start turning every customer into a repeat customer.
Your next loyal buyer isn’t a stranger. They’re already in your inbox.
Are you following up?
Because if you don’t, someone else will.
Let’s build loyalty that lasts.
2025 is the year live shopping explodes for SMBs.
Not sure where to start? Don't know what "live shopping is?
Stick around.
Here’s how you can ride the wave:
Every platform is pushing live shopping—TikTok, Instagram, even Facebook. And yet, most small and mid-sized businesses (SMBs) are sleeping on it.
Why?
They think it’s just for the big brands. That you need a studio, expensive equipment, or a million followers to pull it off.
Wrong.
Here’s why live shopping is the most underrated growth tool for SMBs in 2025:
Real-time engagement = instant sales.
It’s not just a livestream—it’s a direct line to your customers. Showcase your products, answer questions, and let viewers buy right there. No sales funnel needed.
It turns browsers into buyers.
Imagine a cosmetics brand demos a new lipstick on TikTok Live. Viewers see it applied in real time, love it, and click buy. That’s not theory—it’s happening every day.
Exclusive perks drive urgency.
Offer viewers a discount code only available during the live event, and watch your conversion rate skyrocket.
It’s perfect for SMBs.
You don’t need a warehouse or a six-figure budget. All you need is a smartphone, a product you believe in, and the willingness to hit "Go Live."
Here’s how to make it happen....
Host Live Shopping Events.
Use TikTok Live or Instagram Live to show off your products.
Be interactive: Answer viewer questions and create a dialogue—they’re not just watching; they’re shopping with you.
Promote post-event deals: Reward your audience with an exclusive discount to drive even more sales.
It’s not just for beauty brands or influencers.
A home goods company can walk viewers through new furniture arrivals. A specialty food brand can cook with their products live. A boutique can give a behind-the-scenes look at their latest collection.
Your customers don’t want to just see your products—they want to experience them.
2025 is the year SMBs stop seeing live shopping as a gimmick and start using it as a revenue engine.
Are you ready to hit "Go Live" and grow?
Because someone else in your market already is.
Let’s make it happen.