AMA

The American Marketing Association is a global community of marketers who turn answers into action.

[AMA Journals @ama_journals]

Banks have introduced "repayment-by-purchase" options, allowing consumers to make payments toward specific purchases rather than their aggregate #debt. But does this actually help people?

A Journal of Marketing Research study explores: https://t.co/5JDkczjvwp

#personalfinance

[AMA Journals @ama_journals]

As the global #fashion market surges, high-end luxury labels and fast-fashion remain at odds.

A Journal of Marketing Research study finds that when fast-fashion mimics luxury, it can actually benefit higher-end brands: https://t.co/oT5gkOqJ9J

@liuxiaophd #marketingresearch

[AMA @AMA_Marketing]

AMA's Summer Internships are officially open for applications! ☀️

- BI Analyst Intern: https://t.co/RDc1xTANHD
- Business Development Intern: https://t.co/DTgqcmaGHd
- Public Relations Intern: https://t.co/jbt0ZhKAdu
- Professional Communities Intern: https://t.co/DQS64qXQRk

[Journal of Marketing @JofMarketing]

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation: https://t.co/GTYwiTF1z9

By Nehal Elhelaly and @ProfSourav

[AMA @AMA_Marketing]

Day 2 is a wrap, and we're now gearing up for the final day of the #AMAWinter Conference in Florida! 🌴

Swipe below to view a few of the best moments from Day 2 ➡

Stay tuned for more updates and highlights as we wrap up this AMAzing event!

[AMA @AMA_Marketing]

Day 1 of #AMAWinter was a whirlwind of insights, connections and inspiration! From thought-provoking sessions to engaging discussions, we're already looking forward to what Day 2 has in store.

Swipe to see some highlights and get ready to dive into another day of learning!🌟

[AMA @AMA_Marketing]

The AMA Academic Council has arrived at #AMAWinter! With a focus on advocacy and stewardship, the AMA Academic Council is driving initiatives to empower our academic membership and foster innovation.

Learn more about them here 👉 https://t.co/NlJfWDLjDY

[AMA @AMA_Marketing]

Welcome to Day 1 of the #AMAWinter Conference in beautiful St. Pete Beach, FL. ☀️

We're thrilled to have over 800 academics joining us in person - some even traveling from around the world (scroll below to learn just how far)!

Today's agenda: https://t.co/ikTUjODL5g

[AMA Journals @ama_journals]

Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings.

Learn more: https://t.co/XoZSD74RSd

@docmaxdi, @docbayerl

[AMA Journals @ama_journals]

The power of #nostalgia: A new Journal of Marketing study shows that vintage #typography can make emotional connections with consumers and even enhance perceptions of product safety.

Learn more: https://t.co/ExhWR4QeLq

@AliKul81 @MarguriteHook #fonts #marketing #MarketingAcad

[Collaborative Communications Group @Collaborative_]

In this episode of Higher Voltage from @volthighered host (& SVP at Collaborative!) @Kevinctyler2 sits down with @BFjohnso, the CEO of @AMA_Marketing to discuss his vision for the organization and how #highered marketers can embrace change for the better. https://t.co/bWLT1S3XQU

[AMA Journals @ama_journals]

What do plogging, flinking, and bobbing have in common? They're all terms that #marketers and #policymakers created to encourage certain behaviors.

A new Journal of Marketing study shows the advantages of coining a new term to influence consumers: https://t.co/a4mjCSre8h

[AMA Journals @ama_journals]

Please join us in congratulating Ozge Demirci as the winner of the 2023 John A. Howard/AMA Doctoral Dissertation Award! 👏👏👏

Honorable mentions: Kristen Ferguson, Yeseul Kim, and Iris Steenkamp

Learn more about this award: https://t.co/SVmLgdthbL

@HarvardHBS #AMAWinter

[AMA Journals @ama_journals]

Should companies rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study discovers some surprising findings in the context of #livestreaming: https://t.co/iIhG3uCkve

#MarketingAcad #influencermarketing @ProfPKK

[AMA @AMA_Marketing]

@myparmaksiz Congratulations! 🎉

[AMA Journals @ama_journals]

Marketing for the greater good: A new Journal of Marketing study offers a novel solution for reshaping the #healthcare landscape to be more inclusive of First Nations people: https://t.co/96J5SZSJQj

@dal_steve #DecolonizeHealthcare #MarketingForChange #FirstNations

[AMA Journals @ama_journals]

How does misinformation about a product—and the #debunking of such information—affect consumers' willingness to pay? A new Journal of Marketing Research study explores: https://t.co/JyYwK9Fq8K

@VioletteTongGuo @jessicayfong #misinformation #marketingresearch #willingnesstopay

[AMA @AMA_Marketing]

Don't miss the opportunity to save $100 on your Winter Academic Conference registration! Early Bird pricing for #AMAWinter ends tonight (1/17) ❄️⬇️
https://t.co/od9iUjGEzG

[AMA Journals @ama_journals]

Should social media #influencers hype up products as AMAZING or SUPERB? A new Journal of Marketing study finds that subtle shifts in #language can affect consumer engagement: https://t.co/P13kEFLeJi

@lucascior @FVillarroelO @Matteo99500 @UniLUISS #influencermarketing

[AMA Journals @ama_journals]

Rural #healthcare is in crisis. A new Journal of Marketing study explores a per-mile payment subsidy for physicians' travel as a cost-effective strategy for improving care in rural areas.

Learn more: https://t.co/wfT1iptqsU

@j_jason_bell @American_Heart @American_Stroke