Steve D'Alessandro

Professor of Marketing, Consumer Behaviour researcher.

[Steve D'Alessandro @dal_steve]

@GasBuddyGuy Hi Patrick, I'm a professor studying panic buying behavior using the Colonial Pipeline incident as a case study. Your crisis tracking was exceptional. Any chance you'd share aggregated outage/demand data for academic research? My email is [email protected]

[Steve D'Alessandro @dal_steve]

Honoured to receive the ANZMAC Distinguished Membership (Fellow) Award for outstanding contributions to the marketing community! Thank you to my colleagues and the marketing academy for this recognition—looking forward to continuing our work together.

[Steve D'Alessandro @dal_steve]

New paper alert! With Sheen, Graves & HX Shi we examine digital asset planning literacy—how prepared are people for managing digital assets if they die or become disabled? We identify factors shaping this readiness and stress the importance of planning.

[Steve D'Alessandro @dal_steve]

New paper with Cynthia Webster, Lauren Gelatly & Leanne Carter: place shapes young adults' alcohol journeys. Smooth journeys involve moderate drinking in one venue; sticky journeys span multiple venues and uncontrolled, fuelled atmospheres. Open access: https://t.co/K4Hr8d3B6t

[Steve D'Alessandro @dal_steve]

Our new paper on DEI in the marketing industry (with Ashlee Morgan, Melissa Fong-Emmerson & Marie Ryan) shows we still have far to go—fairness, transparency & inclusion lead to happier workplaces & better marketing. Read: 10.1177/14413582251358509

[Steve D'Alessandro @dal_steve]

@AprilAubade @LouiseGrimmer Not if you are Italian

[Steve D'Alessandro @dal_steve]

Honest Government Ad | Visit Tasmania! 🇦🇺 https://t.co/he9dI4wudq via @YouTube

[Steve D'Alessandro @dal_steve]

@LouiseGrimmer Inspiring read

[Journal of Marketing @JofMarketing]

A new Journal of Marketing study offers a roadmap for creating a #healthcare system that respects the diversity of all its users: https://t.co/YKFpawZBPa

By Reece George, @dal_steve, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud and Deirdre Tedmanson

[Historic Vids @historyinmemes]

This is a 3,200 year old attendance sheet from Ancient Egypt. The limestone ostracon covers 280 days of the year with a list of 40 different names and dates written in black. The notes in red are the reasons for being absent, which include the following:

1. Drinking with Khonsu
2. His daughter was bleeding
3. Libating to his father
4. Brewing beer
5. Building his house
6. Fetching stone for the scribe
7. With Khons making remedies
8. Making remedies for the scribe's wife
9. Suffering with his eye
10. Embalming Hormose
11. Strengthening the door
12. Embalming his brother
13. His wife is bleeding
14. The scorpion bit him
15. His feast
16. Offering to the god

The one that stood out to me the most was "drinking with Khonsu", which doesn't seem to be as eye-catching as some of the others ones that involve embalming, bleeding, offering, making remedies, and getting bit by a scorpion. I guess it stood out to me because it seemed so mundane in that I never thought about Ancient Egyptians having a beer with each other and just hanging out.

I know we all tend to gravitate towards the pyramids, pharaohs, mummies and the overall mysterious grandeur of Ancient Egypt, but I've been more fascinated about what regular life was like back then. People just going about their business, working, socializing, cooking dinner, etc.

Who was this Khonsu guy anyway? What was his job? Did he have a job? Was Khons short for Khonsu? Were they the same person?

This attendance sheet was probably just boring bureaucratic paperwork back then, but quite delightful to read 3,200 years later. I find comfort in the fact that humans haven't changed much and grabbing a drink with a buddy was a legit excuse to miss work back then. I do wonder if all these excuses were true or if some were made up to conceal the real reasons. I guess we'll never know…

[Steve D'Alessandro @dal_steve]

Living the dream in Freo

[Don Winslow @donwinslow]

Our latest video against Donald Trump just hit 6 million views on this one tweet alone.

PLEASE keep sharing #DonaldTrumpLifetimeofLies

[Steve D'Alessandro @dal_steve]

Thank you co^authors and the editorial team at JM

[AMA Journals @ama_journals]

New JM article available: "On the Path to Decolonizing Health Care Services: The Role of Marketing"

Read it here: https://t.co/RtApyZkijO

[AMA Journals @ama_journals]

New JM article available: "On the Path to Decolonizing Health Care Services: The Role of Marketing"

Read it here: https://t.co/RtApyZkijO

[Steve D'Alessandro @dal_steve]

Toxic workplaces are the main reason women leave academic jobs https://t.co/a04X46ss1R

[Steve D'Alessandro @dal_steve]

Really proud of this paper on decolonisation of heathcare and the role marketing can play

https://t.co/3F3TbEMSNT

[The Shovel @TheShovel]

Alan Joyce is leaving Qantas tomorrow and luckily claiming his outstanding CEO bonus is very straightforward

[Steve D'Alessandro @dal_steve]

@LouiseGrimmer @UTAS_ Great picture. You all look very professorial

[Steve D'Alessandro @dal_steve]

I am so cool now

[The Wall Street Journal @WSJ]

As younger Americans start to experience hearing loss, a new breed of hearing aids that function more like fancy headphones and fitness trackers are coming to the rescue https://t.co/LwJoZnYxnl

[Steve D'Alessandro @dal_steve]

Bottled water is being trucked out to this Aboriginal community, as a remote drinking water…why The voice to parliament is needed. https://t.co/O5Gd4OsaRg