AMC Global

AMC Global delivers real insights from real consumers in real markets to help you optimize your launch strategies—and beyond.

[AMC Global @amc_global]

A #sustainable wine keeps its carbon footprint low thanks to a paper-packaged profile. The wine #packaging itself is crafted from 94% recycled cardboard with a food-grade pouch within and can be recycled after use.
https://t.co/fLCvmGR4z7
#MRX #CPG #SustainablePackaging

[AMC Global @amc_global]

Discover the latest #sustainable materials revolutionizing #packaging circularity and improving environmental impact — from black-fly plastic to recycled cooking-oil chip bags.
@packagingdigest shares more: https://t.co/xIBv2HSSJd
#MRX #CPG #SustainablePackaging #Innovation

[AMC Global @amc_global]

Our latest consumer study, The Value of Authentic Product Reviews, uncovered lots of interesting #insights. Among those who say they read reviews when considering a product purchase, consumer reviews are in the top two decision influencers.

▶️https://t.co/RuTQX3JsLh
#MRX

[AMC Global @amc_global]

The next big food trend involves noisy flavors and gritty textures. Crunchy is being hailed as the “texture of the moment” by multiple analysts, with food shoppers searching for crunchiness across their meals, from breakfast to lunch to dinner.
https://t.co/KPrqyV9560
#MRX #CPG

[AMC Global @amc_global]

"Insights from AMC Global & OpinionRoute's study underscore a rising demand for food products designed specifically for GLP-1 users."

Our EVP of Growth & Innovation, Lea Ben-Akiva, writes for Prepared Foods Magazine: https://t.co/etL9f9xO0h
#MRX #ConsumerBehavior #BrandStrategy

[AMC Global @amc_global]

New, certified home-compostable packaging is replacing internal clamshell #packaging with new paper pulp trays, and will eliminate approximately 310 tons of plastic from entering landfills each year.

@PackStrat shares more: https://t.co/1oUfLv2BxZ
#SustainablePackaging #MRX #CPG

[AMC Global @amc_global]

Thanks MrWeb for sharing the news of our VerifiedViews solution launch. "By offering product manufacturers the ability to collect ratings and reviews from actual purchasers immediately after a #ProductLaunch, we're helping them build trust."—Ken Roshkoff
https://t.co/2PnO39jIJ0

[AMC Global @amc_global]

New aluminum wine #packaging weighs in at 95-grams, which is reported to be 75% lighter than standard glass alternatives while still maintaining a 100% #recyclable format.

Learn more: https://t.co/tYcaZeJs91
#SustainablePackaging #MRX #CPG #BrandStrategy

[AMC Global @amc_global]

Oregon’s new extended producer responsibility program sets a precedent for other states, and the #packaging industry. The new statewide EPR law will enhance #recycling, reduce waste, and create educational resources to support recycling.
@packagingdigest https://t.co/MIUDyqU8tx

[AMC Global @amc_global]

The effort to add more recycled content to #packaging has been a long road for brands. Brand innovations, policy changes and better communication could help ease challenges associated with adding recycled content.
https://t.co/jJWlnqqTKH
#SustainablePackaging #CPG #MRX

[AMC Global @amc_global]

New study, The Value of Authentic Product Reviews," released today!

Conducted in partnership with OpinionRoute, the study reveals that product reviews play a critical role in driving consumer purchasing decisions.

Read all about it here: https://t.co/Gu2chfRFfv

[AMC Global @amc_global]

Functional beverages are evolving beyond energy and hydration, offering botanical-forward approaches toward overall wellness. But regulatory challenges persist as supplement-style ingredients enter the ready-to-drink beverage market.
https://t.co/AjiFxyVjbw
#CPG #MRX

[AMC Global @amc_global]

Many senior consumers have physical constraints that affect their interactions with #packaging. Consumer package testing can shine a light on what works for this cohort, and what does not.

@packagingdigest shares more: https://t.co/1uqrSGiRJH
#PackagingDesign #MRX #CPG #Insights

[AMC Global @amc_global]

AMC Global is excited to announce its new VerifiedViews™ program—a powerful solution for generating ratings & reviews from authentic product purchasers. 🌟VerifiedViews works in tandem with the firm’s established ResponseCash® Purchaser Follow-Up (PFU™).
https://t.co/eXBRbawYU2

[AMC Global @amc_global]

Effectively engaging with culture has never been more important or desired by brands than it is right now, thanks to an ever-fragmented media landscape. These innovative companies built strong campaigns using cultural cachet.
▶️ https://t.co/Ha2QKr2z0P
#MRX #CPG #BrandStrategy

[AMC Global @amc_global]

Product reviews are a key factor in shoppers’ decision-making, influencing both online and in-store purchases. 💬

Learn more about how to enhance your brand’s shopper experience: https://t.co/7nFMs7l0JC
#ConsumerBehavior #MRX #MarketResearch #Packaging #Insights #BrandStrategy

[AMC Global @amc_global]

There’s a new push to require that plastic beverage containers have tethered caps to reduce litter and aid #recycling, following such a requirement taking force in the EU.
@packagingdive shares more: https://t.co/PqWmUXujnn
#MRX #CPG #SustainablePackaging #Packaging

[AMC Global @amc_global]

#QuirksChicago starts today! AMC Global’s EVP Lea Ben-Akiva is in attendance—and starting the event on a high note by joining the Women In Research reception tonight.

Read more about the sessions we're excited for: https://t.co/uQzjtNi14E
#MRX #QuirksEvent #MarketResearch

[AMC Global @amc_global]

Sparkling colors and head-turning graphics make new snack #packaging designs stand out. More #sustainablepackaging materials are being deployed, particularly for sweet snacks.
@packagingdigest shares more: https://t.co/DcwrdkoBJW
#CPG #MRX #BrandStrategy #PackagingDesign

[AMC Global @amc_global]

The increased use of single-use food #packaging during the pandemic made the amount of waste generated more obvious to consumers, and thus increased the call for more #sustainable options.
@packagingdive shares more: https://t.co/7WZAjdgbZp
#CPG #MRX #SustainablePackaging