Kristof Cavazzana, Salomon's VP of Product& Experience on #JISOO becoming its Global Ambassador
“Jisoo represents a generation embracing openness, curiosity & fluidity between sport and fashion. Her perspective & global influence resonate with how Salomon continues to evolve...”
JISOO on becoming a Salomon Global Ambassador.
“...What I value in #Salomon is the balance between functionality, movement, and style. From the beginning, the partnership felt natural to me because it aligns with how I live and move in everyday life.”
The Business of Fashion reports #JISOO's appointment aligns with Salomon's Asia growth, with China as the fastest-growing region and strong demand in Korea & Japan in Q1'26, while Amer Sports' Outdoor Performance segment rose 42%
She has been seen wearing #Salomon since Feb 2025
Kristof Cavazzana, Salomon's Vice President of product and experience, revealed in an interview that #JISOO's ambassadorship will serve as a “massive accelerator” for the brand's global growth beyond outdoor sports.
JISOO currently holds five official fashion ambassadorships across different spaces: Dior (Luxury/Couture), Self-Portrait (Contemporary), Tommy Hilfiger (Lifestyle), Alo Yoga (Wellness/Activewear), and Salomon (Outdoor).
JISOO has been selected as the Global Ambassador for #Salomon, the French outdoor performance brand, reflecting a shared vision shaped through outdoor lifestyle, fashion, and culture.
👩🏼 There’s a chat. I sent my friend a text saying
💬 I’m going to start dating.
💬 With who?
💬 Like some senior like Seo Kang Joon
💬 Does that even exist?
💬 You’re not Jisoo.
👤 That actually hurts.