AMS Review

AMS Review, an official journal of the Academy of Marketing Science that focuses exclusively on conceptual contributions across all sub-disciplines of marketing

[AMS Review @AMSReview]

“A more aspirational direction for the marketing discipline”

#AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice

Authors: Anu Helkkula & Eric Arnould
https://t.co/iUZOTUz4vZ

[AMS Review @AMSReview]

Sreedhar Madhavaram, Editor-in-Chief of AMS Review, represented the journal at the AMS Annual Conference 2026 in Savannah, GE, USA.

#AMS #AMSReview #Journal #Academia #Marketing #Theoretical #Conceptual #Theory #meettheeditor #conference

[AMS Review @AMSReview]

You can access the full paper here: https://t.co/BtfXQaZOrb

[AMS Review @AMSReview]

A theoretical framework on social media marketing ethics

#AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory #socialmedia #ethics

[AMS Review @AMSReview]

A theoretical framework on social media marketing ethics

#AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory #socialmedia #ethics

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Convenient for me is not convenient for us: A collective-centric convenience mindset for a more sustainable future

Authors: Brittany Currenti, Jodie Conduit, Ingo Oswald Karpen, and Rebekah Russell-Bennett
https://t.co/J1WsQCmC4V

[AMS Review @AMSReview]

AMS Review Publication

Article Title: A more aspirational direction for the marketing discipline

Author: Manjit S. Yadav

#AMSReview #marketing #marketing #theory #conceptual #AMS50thAnniversary #AMS https://t.co/5XSkOBDvIs

[AMS Review @AMSReview]

https://t.co/DBESXDatQz

[AMS Review @AMSReview]

What is meant by conceptual-only?
Interested in submitting to AMS Review? We welcome high-quality conceptual and theoretical research and encourage you to reach out or submit your work. We look forward to shaping the future of marketing theory and conceptual scholarship together.

[AMS Review @AMSReview]

What is meant by conceptual-only?
Interested in submitting to AMS Review? We welcome high-quality conceptual and theoretical research and encourage you to reach out or submit your work. We look forward to shaping the future of marketing theory and conceptual scholarship together.

[AMS Review @AMSReview]

AMS Publication
Article Title: Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations

Authors: Javier Morales Mediano, Olga Bocigas Solar, Alfonso Fernández del Hoyo
https://t.co/PDamTl8r6m
#AMSReview #AMSR #Marketing

[AMS Review @AMSReview]

Good to know about AMS Review – Insights and Metrics

Official Publication of the Academy of Marketing Science
Submission to first decision (median): 10 days
Downloads: 296.5k (2024)
Publisher: Springer
Publishing model: Hybrid

https://t.co/Xbq6DafwBn
#AM #Journal #academia

[AMS Review @AMSReview]

AMS Publication

Article Title: Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments

https://t.co/IPL0gWGJ1i

[AMS Review @AMSReview]

AMS Publication

Article Title: Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
Authors: Shikhar Sarin, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi, Subin Im
https://t.co/qjXNhxY9KB

[AMS Review @AMSReview]

AMS Publication

Article Title: AI washing: A conceptual exploration

Authors: Samer Elhajjar, Ph.D. and Omar S. Itani, Ph.D.

https://t.co/onm1WZYbCh

#AMSReview #marketing #marketing #theory #conceptual #AMS50thAnniversary #AI #AIwashing

[AMS Review @AMSReview]

AMS Publication

Article Title: Building on and galvanizing AMS Review’s progress

Author: Sreedhar Madhavaram

https://t.co/WEHAeAlqkE

#AMSReview #editorial #marketing #theory #conceptual #AMS50thAnniversary

[AMS Review @AMSReview]

Most accessed paper in the issue one year ago (Volume 14, Issue 3-4).🥳👏

Title: The past, present, and future of social media marketing ethics

Author: Anna Granstedt

Accessed: >11k

https://t.co/BtfXQb0mgJ

#AMS #Journal #academia #marketing #theoretical #conceptual #theory

[AMS Review @AMSReview]

Call for Papers:

Toward a Theory of Marketing Work: Roles, Skills, and Structures in an Age of Intelligent Technologies

Submission Window: August 1st, 2026 – October 1st, 2026

https://t.co/3Cf5hhrtiE

#AMS #AMSReview #Marketing #Theory #technology

[AMS Review @AMSReview]

Good to know about AMS Review – What we are looking for

Scope: Leading journal dedicated to #conceptual and #theoretical #contributions across all sub-disciplines of #marketing.

https://t.co/Xbq6Dag4qV

#AMS #AMSreview #academia #marketing #theoretical #conceptual #theory

[AMS Review @AMSReview]

AMS Publication

Article Title: The emergence and influence of the customer experience in the context of sustainable consumption

Authors: Bidyut Kumer Balo, Elina Jaakkola, Majid Aleem, & Birgitta Sandberg

https://t.co/MnH5mBWZkG

#AMSReview #marketing #marketing

[AMS Review @AMSReview]

Why theoretical and conceptual research matters?

Interested in submitting to AMS Review? We welcome you to reach out or submit your high-quality conceptual and theoretical research. We look forward to shaping the future of marketing theory and conceptual scholarship together.