AMS Review, an official journal of the Academy of Marketing Science that focuses exclusively on conceptual contributions across all sub-disciplines of marketing
AMS Review Publication
Article Title: Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
Authors: Anu Helkkula & Eric Arnould
https://t.co/iUZOTUz4vZ
AMS Review Publication
Article Title: Convenient for me is not convenient for us: A collective-centric convenience mindset for a more sustainable future
Authors: Brittany Currenti, Jodie Conduit, Ingo Oswald Karpen, and Rebekah Russell-Bennett
https://t.co/J1WsQCmC4V
What is meant by conceptual-only?
Interested in submitting to AMS Review? We welcome high-quality conceptual and theoretical research and encourage you to reach out or submit your work. We look forward to shaping the future of marketing theory and conceptual scholarship together.
What is meant by conceptual-only?
Interested in submitting to AMS Review? We welcome high-quality conceptual and theoretical research and encourage you to reach out or submit your work. We look forward to shaping the future of marketing theory and conceptual scholarship together.
AMS Publication
Article Title: Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations
Authors: Javier Morales Mediano, Olga Bocigas Solar, Alfonso Fernández del Hoyo
https://t.co/PDamTl8r6m
#AMSReview#AMSR#Marketing
Good to know about AMS Review – Insights and Metrics
Official Publication of the Academy of Marketing Science
Submission to first decision (median): 10 days
Downloads: 296.5k (2024)
Publisher: Springer
Publishing model: Hybrid
https://t.co/Xbq6DafwBn
#AM#Journal#academia
AMS Publication
Article Title: Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments
https://t.co/IPL0gWGJ1i
AMS Publication
Article Title: Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
Authors: Shikhar Sarin, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi, Subin Im
https://t.co/qjXNhxY9KB
Most accessed paper in the issue one year ago (Volume 14, Issue 3-4).🥳👏
Title: The past, present, and future of social media marketing ethics
Author: Anna Granstedt
Accessed: >11k
https://t.co/BtfXQb0mgJ
#AMS#Journal#academia#marketing#theoretical#conceptual#theory
Call for Papers:
Toward a Theory of Marketing Work: Roles, Skills, and Structures in an Age of Intelligent Technologies
Submission Window: August 1st, 2026 – October 1st, 2026
https://t.co/3Cf5hhrtiE
#AMS#AMSReview#Marketing#Theory#technology
AMS Publication
Article Title: The emergence and influence of the customer experience in the context of sustainable consumption
Authors: Bidyut Kumer Balo, Elina Jaakkola, Majid Aleem, & Birgitta Sandberg
https://t.co/MnH5mBWZkG
#AMSReview#marketing#marketing
Why theoretical and conceptual research matters?
Interested in submitting to AMS Review? We welcome you to reach out or submit your high-quality conceptual and theoretical research. We look forward to shaping the future of marketing theory and conceptual scholarship together.