AMS Review

AMS Review, an official journal of the Academy of Marketing Science that focuses exclusively on conceptual contributions across all sub-disciplines of marketing

[AMS Review @AMSReview]

AMS Review Publication
Article Title: Advancing the hierarchy of sustainable marketing strategy: The signaling gap, the alignment gap, and emergent stakeholder tensions

Authors: Colin B. Gabler et al.
https://t.co/Ju1AmeoHWE
#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Sensory marketing cartography: A theory on sensory mappings

Authors: Kane Koh & Tianyi Zhang
https://t.co/N7XXi1Pn3B
#AMSReview #theory #conceptual #sensory #marketing #cartography #mapping

[AMS Review @AMSReview]

AMS Review Publication
Article Title: Consumers’ asset monetization: A conceptual framework and research agenda

Author: Achilleas Boukis
https://t.co/CxdIp3jBV5
#AMSReview #marketing #theory #conceptual #asset #monetization

[AMS Review @AMSReview]

AMS Review Publication
Article Title: Dichotomies of (dis)empowerment in health & well-being self-tracking—an integrative review

Authors: Fares Georges Khalil, Henriikka Seittu, Robert Ciuchita, & Stefan Burggraf
https://t.co/nfGdfT2Psb
#AMSReview #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Managing the product lifecycle of non-fungible tokens: A micro-level perspective

Authors: Mariachiara Restuccia, Achilleas Boukis, Charles F. Hofacker, & Fulya Acikgoz
https://t.co/V6RxuMpaGA
#AMSReview #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication
Article Title: Scholarly pursuit of marketing as a phenomenon and marketing phenomena

Authors: Sreedhar Madhavaram & Stephen L. Vargo

https://t.co/aWbL2Ytft0

#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication
Article Title: Purpose in practice: An interview with Katrin Pucknat, chief marketing officer, RESMED

Authors: Patti Williams & Jennifer Edson Escalas
https://t.co/3kUr6YMHMF
#AMSReview #marketing #marketing #theory #conceptual #purpose #CMO #interview

[AMS Review @AMSReview]

AMS Review Publication

Article Title: From purpose statements to purpose systems: Research opportunities on eudaimonic well-being for consumers and employees

Authors: Patti Williams & Jennifer Escalas

https://t.co/BaexFHRexp

#AMSReview #marketing #marketing #theory

[AMS Review @AMSReview]

AMS Review Publication

Article Title: What is marketing? Three defining properties

Author: Elina Jaakkola

https://t.co/kiqRSriZeE

#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: A stakeholder systems approach to the marketing discipline’s troubled trajectory

Authors: Ronald K. Mitchell, Hadi Houshmand, Benjamin Mitchell, & Jeffrey S. Harrison

https://t.co/FdFLyaHxzX

#AMSReview #marketing #marketing #theory

[AMS Review @AMSReview]

AMS Review Publication

Article Title: What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...”

Author: Rajan Varadarajan

https://t.co/JdMyCthHeM

#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Death technologies and digital afterlife: An ethical perspective

Authors: Erik Hermann, Russell W. Belk, & Vitor Lima

https://t.co/JbRF03iD17

#AMSReview #marketing #marketing #theory #conceptual #technology #digital #ethics

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Marketing: A phenomenon of flourishing through care

Author: Cristina Mele

https://t.co/XXA5npXea6
#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?

Authors: Roderick J. Brodie, Julia A. Fehrer, & John D. Nicholson

https://t.co/lZ7qYsz8Ku
#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: How to save marketing: Let’s focus on the phenomenon

Author: Christian Grönroos

https://t.co/L1Wf70PtWt

#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations

Authors: Stefan Burggraf, Amir Raki, Franziska S. Kullak, Louisa Schneider, Sertan Kabadayi, & Susan Myrden
https://t.co/VaIvjbdFeC

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Save our ship: Marketing in turbulent seas

Author: Russell Belk

https://t.co/w4232UVsoG

#AMSReview #marketing #marketing #theory #conceptual

[AMS Review @AMSReview]

“A more aspirational direction for the marketing discipline”

#AMS #AMSReview #Journal #academia #marketing #theoretical #conceptual #theory

[AMS Review @AMSReview]

AMS Review Publication

Article Title: Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice

Authors: Anu Helkkula & Eric Arnould
https://t.co/iUZOTUz4vZ

[AMS Review @AMSReview]

Sreedhar Madhavaram, Editor-in-Chief of AMS Review, represented the journal at the AMS Annual Conference 2026 in Savannah, GE, USA.

#AMS #AMSReview #Journal #Academia #Marketing #Theoretical #Conceptual #Theory #meettheeditor #conference