AMA

The Leader in Dynamic Creative for Audio

Deliver customized, data-driven, dynamic ads on the world's largest audio platforms.

[AdTechRadar @adtechradar]

Earlier this week, @amillionads announced updates to its API, aiming to streamline + enhance first-party data management for brands running dynamic digital audio campaigns.

Story below.

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[AMA @amillionads]

Introducing AMA’s enhanced data loader tool!

New features like a data library and Google Sheets integration make it easier to create hyper-personalised, context-aware ads using 1st party data.

Learn more here: https://t.co/PVD6JHVGQ0

[AMA @amillionads]

The AMA Away Day 2024 was all about celebrating an incredible year of milestones and growth

After multiple record-breaking quarters, this year’s Away Day theme, "Empire State of Mind", couldn’t have been more fitting. And what better place to celebrate it than in New York City?

[AMA @amillionads]

AI is transforming the world of audio advertising 🤖

From tailored product recommendations to hyper-local messaging, AI is revolutionising audio ads, making them more engaging and effective than ever. Paul Kelly explains more in @adage

https://t.co/6y8fHn1uiw

[AMA @amillionads]

What is "dynamic audio"?

Harry Williams, Senior Marketing Manager at AMA, shared an overview of dynamic audio ads with the IAB. Check it out below 👇

https://t.co/GqGyq8xzZ3

#DynamicAudio #AudioAdvertising #PersonalisedCreative

[AMA @amillionads]

Weather-proof Ads 🥵🥶

@SharkNinja's dynamic ad campaign for the Shark FlexBreeze used weather-based decisioning to stay cool in the heat and versatile on cooler days.

Check out June's Solution Spotlight:

Version 1️⃣: https://t.co/S9aQyhgtA8
Version 2️⃣: https://t.co/X3OH2bBU7U

[AMA @amillionads]

Analysis of over 1bn impressions from Q1 show retail has cemented its position as the leading industry using dynamic audio.

QSR saw the biggest increase, growing from just 8% of US impressions in Q1 2023 to 44% in 2024, and 26% globally.

https://t.co/JBomM18Z6f

[AMA @amillionads]

Dynamic Creative elevates your ability to tell stories through contextually relevant messages and sequential messaging.

Our Creative Production Manager, Jack Gillard, explains the power of dynamic audio in the Voice123 podcast, AV123. Check it out:

https://t.co/LdGWAwdmVs

[AMA @amillionads]

Digital audio adspend is up 12% YoY, driven by a 23% surge in podcasts, which begs the question: what’s happened to the rest of the sector?

Richard Williams explains why it’s time for brands to dial up and plug in, as featured in Marketing Beat.

https://t.co/jMd2fbcGiX

[AMA @amillionads]

AMA has ranked 3rd in Campaign UK's Best Places to Work 2024! 🥉🎉🧑‍💻

It's the second year in a row featuring in the top 100 and our highest finish to date.

Link to the full list and article below:

https://t.co/EJTlfSxdOC

#BestPlacesToWork #AudioAdvertising

[AMA @amillionads]

For April's Solution Spotlight, we've chosen this campaign from @LEGO_Group. They used audience-level data to match listeners with sets from across their range and share stories that sparked imagination.

Version 1: https://t.co/W7xzazgEeO

Version 2: https://t.co/5h9wDVNdHF

[AMA @amillionads]

New IAB AdSpend just dropped. Here's the headline:

⬆️ Total adspend up 11%
⬆️ Digital audio up 12%
⬆️ Podcast up 23%
⬆️ Streaming up 4%

Whilst audio continues to outpace the industry as a whole, growth has largely come from podcasts, closing the gap with streaming.

[AMA @amillionads]

Consumers are asking for personalised ad experiences, so why doesn't that apply to audio? Turns out, it does.

We found that 80% of listeners prefer personalised ads, with 42% reporting they made a purchase as a result of hearing relevant podcast ads.

https://t.co/2tn5M1sXKs

[AMA @amillionads]

In the penultimate episode of the @podpodofficial podcast, you can hear Steve Dunlop join a panel of experts for our session at the Podcast Advertising Summit.

Listen via the article below or wherever you get your podcasts 🎙

https://t.co/CmPDTY9fyf

[AMA @amillionads]

Twice as nice 🥇 We've won Best Use of Audio at the @Digiday Awards for the 2nd year running!

The award-winning "Perfect 5" campaign for @GalaBingo was in partnership with @the7stars.

@EntainGroup

https://t.co/ZAvPq7kkCk

[AMA @amillionads]

AI-driven technology is reshaping creative functions, but without human oversight, can AI ever reach its full potential? Steve Dunlop explains AI's impact on audio and makes the case for a "human touch", as published in @AdMonsters.

Read more: https://t.co/2MQXaZcUkq

[AMA @amillionads]

We've been shortlisted for @BCloudUK's MarTech50 most innovative firms for the 2nd year running 📈

Final rankings are decided by judging panel and public vote. Voting closes 23:59 on Sunday the 18th - click the link below to get involved

https://t.co/P8h5tl3XGw

[AMA @amillionads]

If you missed Steve Dunlop at the @Campaignmag and @podpodofficial Podcast Advertising Summit, check out the write up below 👇

🤖 How advertisers are using AI
📈 Why we need measurement
🔒 How to manage brand safety
🔮 The future of podcast ads

https://t.co/M3y0IHbBe7

[AMA @amillionads]

Add up to 100,000 locations to each ad with Long List 📌

The latest update to StudioAI gives advertisers the ability to reference even more locations, providing granularity at a national scale.

Check out the full press release on our website 👇

https://t.co/ZyUc4fu1wO

[AMA @amillionads]

Catch Steve Dunlop on stage at the Podcast Advertising Summit at 9:50am tomorrow 🎙️

He'll be addressing:
💰 Why brands should be investing in audio
🔒 Brand safety & suitability for podcasts
🎧 The power of audio & dynamic ads

@Campaignmag @podpodofficial #AudioAdvertising