Digiday

Authority, insight, and honesty on digital media and marketing.

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Target is also rolling out an AI-powered assistant called Ask Target on https://t.co/dLyyO0kg9A and the Target app. https://t.co/1Uf4E6BX0X

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CNN International is still chasing its first agent-sold dollar by Q1. https://t.co/I3zdECqmgt

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Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon. https://t.co/Y51HZFdafU

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Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have […] https://t.co/E1IW3l9gOR

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Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […] https://t.co/5lshNeOlnH

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Marketers cannot prevent consolidation in the ad industry, but they can keep it from becoming an infrastructure crisis. Partner insights from Eyeota, a Dun & Bradstreet company. https://t.co/08TMRxExpF

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Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October. https://t.co/NIMJr3Miky

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Indie agencies say DSP giants block direct seats and fee relief despite spend commitments. https://t.co/v8cgdyOjDk

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Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era. https://t.co/4MZJuDHBn6

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This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. https://t.co/8qxUDut9Bl

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Prebid wants to change one of the key fundamentals of ad tech. https://t.co/KSTMfUufdI

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As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs. https://t.co/SV7Ak9SLfz

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Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. https://t.co/VN94Y0SU30

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A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment. https://t.co/GBU856kZMR

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As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans. https://t.co/pyd8kQbyNt

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As search behavior changes, brands are having to communicate more clearly, credibly and consistently across a wider range of channels and sources. Partner insights from DMEXCO. https://t.co/YTPDgpWpgU

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This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category. https://t.co/fc8zNETSjF

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TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets. https://t.co/fEkURzGeJG

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Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves. https://t.co/XZYtRGa4TL

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The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views. https://t.co/uVJVkaZpUc