Digiday

Authority, insight, and honesty on digital media and marketing.

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Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […] https://t.co/5lshNeOlnH

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Marketers cannot prevent consolidation in the ad industry, but they can keep it from becoming an infrastructure crisis. Partner insights from Eyeota, a Dun & Bradstreet company. https://t.co/08TMRxExpF

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Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October. https://t.co/NIMJr3Miky

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Indie agencies say DSP giants block direct seats and fee relief despite spend commitments. https://t.co/v8cgdyOjDk

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Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era. https://t.co/4MZJuDHBn6

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This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. https://t.co/8qxUDut9Bl

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Prebid wants to change one of the key fundamentals of ad tech. https://t.co/KSTMfUufdI

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As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs. https://t.co/SV7Ak9SLfz

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Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. https://t.co/VN94Y0SU30

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A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment. https://t.co/GBU856kZMR

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As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans. https://t.co/pyd8kQbyNt

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As search behavior changes, brands are having to communicate more clearly, credibly and consistently across a wider range of channels and sources. Partner insights from DMEXCO. https://t.co/YTPDgpWpgU

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This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category. https://t.co/fc8zNETSjF

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TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets. https://t.co/fEkURzGeJG

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Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves. https://t.co/XZYtRGa4TL

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The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views. https://t.co/uVJVkaZpUc

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The objective isn’t to use AI for its own sake; it's to use AI to produce measurable business results. Partner insights from DXC Technology. https://t.co/e31rfQUUVn

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What holdcos risk when they go over the CMO’s head. https://t.co/YgaG7Vtani

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Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself https://t.co/DNGS0Q5pa1

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Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI. https://t.co/u1CFAu47ZB