Agents of Change

The Agents of Change Summit explores the science and technology of #BehaviorChange through the latest research and most compelling case studies.

[Agents of Change @AOCSummit]

#AOCS25 brought together health communicators from 42 states and 5 countries, all united by the shared goal of exploring new ways to make our communities healthier. Experience a glimpse of the Summit’s energy with these photos. #BehaviorChange #PublicHealth

[Agents of Change @AOCSummit]

And that concludes #AOCS25! Day 2 was filled with inspiring ideas and strategic discussions to advance public health initiatives. Thank you to everyone who participated and supported this journey. Until next time, #ChangeAgents! #ThisIsPublicHealth

[Agents of Change @AOCSummit]

A huge thank you to everyone who joined us! Now, enjoy the rest of this sunny evening. ☀️

What did you learn the most? Let us know! ⬇️

#AgentsOfChange #SummitClose

[Agents of Change @AOCSummit]

That’s a wrap on #AOCS25! 🎉

Jeffrey Jordan, MA, & Kristin Carroll closed out the summit with key takeaways:
🔹 Have real conversations & tell your story.
🔹 Be honest—show the science & build credibility.
🔹 Learn from each other to drive meaningful change.

[Agents of Change @AOCSummit]

As #AOCS25 wraps up, we're grateful for an inspiring event advancing public health through behavior change marketing. Thank you to our Thought Leader Sponsors: @TobaccoFreeKids, @First5CA and @pathlabshq. Your impact drives our mission and inspires #ChangeAgents💙

[Agents of Change @AOCSummit]

You're doing important work—Snapchatters need to see it!

#SnapchatForChange

[Agents of Change @AOCSummit]

1/2 Closing out #AOCS25 with Snapchat: Driving Offline Behavior Change Among Young People 📸✨

Megan Dorward, Lead, Government & Political Advertising at Snap Inc., shared how authenticity, attention, and engagement drive impact:

[Agents of Change @AOCSummit]

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🔹 Meet young people where they are—with messages that resonate.
🔹 Snap isn’t traditional social media—it’s about real connections, not perfection.
🔹 AR, Snap Stars & authentic storytelling help government brands connect meaningfully.

[Agents of Change @AOCSummit]

3/3 People don’t just hear messages—they listen to those they trust. It’s about persuasion, not just convincing.

#TrustedMessengers #AuthenticConnections #PublicH

[Agents of Change @AOCSummit]

2/3🔹 Leverage micro-messenger networks for localized impact
🔹 Use a two-step model: messenger + peer discussion
🔹 Prioritize storytelling & personal testimonials
🔹 Align messages culturally & build trust before delivering

[Agents of Change @AOCSummit]

1/3 Now on the #AOCS25 Main Stage: Trusted Messengers: Building Authentic Connections with Audiences with Derrick Feldmann, Managing Director at @AdCouncil Research Institute.

Trusted messengers help bridge divides, foster dialogue, and inform. To truly connect:

[Agents of Change @AOCSummit]

2/2 With dynamic dashboards, engagement isn’t just measured—it’s acted on.

To maximize impact:
✅ Build behavioral indicators into campaigns
✅ Optimize messaging based on live data
✅ Understand performance from day one
✅ Protect that funding!

[Agents of Change @AOCSummit]

1/2 On the #AOCS25 Main Stage: Penny Norman, Strategy Director at @RescueAgency, is breaking down how real-time data can transform campaign success.

Real-time data allows campaigns to track impact live, spot trends, and optimize strategies on the fly for maximum effectiveness.

[Agents of Change @AOCSummit]

Taking the mainstage is Penny Norman from @RescueAgency ⭐️ for “Beyond Impressions: How Real Time Data Can Inform Campaign Optimization”

📍 Pacific Jewel Ballroom

[Agents of Change @AOCSummit]

2/2 With a vision for a future free from nicotine addiction, Truth Initiative is driving behavior and policy change to empower quitting for all. A unified, powerhouse approach can maximize public health impact—because innovation and collaboration are key to lasting change.

[Agents of Change @AOCSummit]

Next on the #AOCS25 Main Stage: Supercharging Cessation Through Innovation & Collaboration with Kathy Crosby, CEO & President of @truthinitiative

[Agents of Change @AOCSummit]

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Finding the right influencer means balancing reach with authenticity. Direct searches or influencer management systems can help.

#HealthEquity #PublicHealth #BehaviorChange

[Agents of Change @AOCSummit]

1/3 Kicking off our power sessions at #AOCS25: Finding the Right Messenger: Working with Influencers in Public Health Communications with Johnathan Thompson & Michelle Bellon from @RescueAgency.

[Agents of Change @AOCSummit]

2/3 Influencers drive real behavior change. Their trust, social proof, and ability to model new behaviors make public health messages more credible and impactful.

[Agents of Change @AOCSummit]

2/2 stability, success, comfort, experience, and sacrifice.

Health facts alone aren’t enough. To drive behavior change, we must show how quitting fits into a person’s life, identity, and values.

#TobaccoCessation #BehaviorChange #PublicHealth

[Agents of Change @AOCSummit]

1/2 Live at #AOCS25: FIT ALL: Harnessing Psychographics to Advance Adults on Their Quit Journey with Maria Garcia from @RescueAgency.

A needs-based approach is key to tobacco cessation. Understanding both demographics and psychographics helps uncover real motivators—