不倒翁阿奇 @AQ37377 - Twitter Profile

The Complete Checklist for On-Page SEO: URL Slug: -> Keep it short, under 60 characters -> Max 3 words per slug optimally -> Include the primary keyword -> Use hyphens, never underscores -> Lowercase only -> Kill dates and numbers unless the content is date-specific -> One folder deep max where possible Title tag: -> Primary keyword in the first 5 words -> Under 60 characters so it doesn't truncate (sometimes this doesn't apply and you can keyword stuff up to 120 characters - look at what's already ranking for reference) -> Write it like a headline -> Add a modifier: best, guide, checklist, [year], free -> Make it slightly different from your H1 -> One title tag per page, obviously -> Site title and Homepage title should be the same Meta description: -> 150-160 characters -> Include the keyword (it gets bolded in SERPs) -> Write it as a click pitch, not a summary -> Add a reason to click the competitors don't have (angle/differentiator) -> Know Google rewrites it 60%+ of the time, write it anyway H1: -> Exactly one per page -> Contains the primary keyword or close variant at the beginning -> Matches search intent, not brand voice slop -> Promises what the page delivers Heading structure (H2-H4): -> H2s = subtopics, pulled from PAA and "related searches" (these are typically also your main inner pillar page titles) -> Include Wikipedia entities as ofte as possible -> Never skip levels (H2 -> H4) -> Write headings as questions or statements where intent is informational -> Each heading should make sense standalone - LLMs and skimmers read these first -> Secondary keywords go in H2s, naturally -> H5-H6 usually overkill First 100 words: -> Answer the query/search intent in the first 2 sentences -> Primary keyword in the first sentences optimally -> No ai slop intros ("In today's digital landscape..") Body content: -> Match intent before anything else - informational, commercial, transactional -> Cover the topic completely, not just the main keyword -> Include entities and semantic variants, don't worry to much about keyword density -> Short paragraphs, 2-3 sentences max -> One idea per paragraph -> Add firsthand experience — screenshots, results, opinions ("I/we tested this") -> Include unique stats or data competitors don't have -> Cite sources with outbound links to authoritative pages -> Cut every sentence that doesn't earn its place -> Update it multiple times per year - refresh dates, stats, and screenshots quarterly for money pages especially Keywords: -> One primary keyword per page, no cannibalization -> Secondary keywords woven in naturally -> Synonyms and related entities throughout -> Check what's actually ranking - Google defines intent, not you Internal links: -> 3-10 contextual internal links per page -> Descriptive anchor text, never "click here" -> Link from your lowest-authority pages upstream to your money pages -> Link to new pages within clusters from at least 3 existing pages -> No orphan pages, ever -> Fix broken internal links immediately External links: -> Link out to 1-3 authoritative sources (Wikipedia, Government orgs, Institutions, etc) -> Open in new tab for UX -> No links to competitors ranking for your keyword (NEVER) -> Nofollow anything sponsored or untrusted Images: -> Descriptive filenames before upload (your-main-keyword.jpg) -> Alt text that describes the image and includes keywords -> Strip Metadata if using AI images -> Compress everything -> Lazy load below the fold -> Set explicit width/height to prevent layout shift -> Original images beat stock every time -> Minimum 1 image per page -> Add an image every 300-400 words optimally Schema markup: -> Article or BlogPosting on content -> FAQ schema on question sections (Google doesn't really care anymore but GPT does) -> HowTo schema on tutorials -> Product/Review schema where relevant -> Breadcrumb schema sitewide -> Organization schema on the homepage -> Validate in Rich Results Test before shipping

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