Aaron Albert

🧠 Co-Founder of Escargot - The Thoughtfulness Company

[Aaron Albert @ASALBERT]

It’s my birthday today, and this picture sits next to my bed.

Which is totally normal. Very casual. Not at all concerning.

But it’s true.

Every morning I see this little guy in the glasses, the aggressive tropical shirt, the peace sign, the big smile, the full commitment to whatever was happening here, and I ask some version of: would he be proud of me?

I know that sounds like something you’d see printed over a sunset on Instagram in 2014. I hate that for all of us.

But I also think about it a lot.

One annoying side effect of building Escargot is that I apparently can’t just have a normal birthday anymore. I’m sitting here noticing which messages make me feel something and trying to figure out why.

Birthdays do this thing to me where all the versions of myself show up at once. People text from different eras of my life. Family remembers one version. College friends remember another. My wife knows whoever I am now, for better or worse. Someone sends a photo or a story I haven’t thought about in 15 years and suddenly I’m like, oh right, that guy existed too.

And sometimes the best birthday message isn’t the most emotional one.

It’s the one that gives you back a part of yourself you forgot.

A nickname.
A story.
A dumb picture.
A “remember when you used to…”
A sentence that makes you feel briefly reintroduced to your own life.

That’s the thing I’m noticing.

There’s being remembered in the basic sense: someone knows the date, says the nice thing, does the birthday ritual. Which is lovely. I am pro-birthday ritual. I have sent many deeply average “happy birthday legend” texts and will continue to energetically do so.

But then there’s a more specific kind of remembering.

Someone remembers you accurately enough that it pulls an old version of you back into the room.

The goofy one.
The earnest one.
The one who had no idea what he was doing but was weirdly confident anyway.
The one before he learned how to make everything so complicated.

That’s why specificity matters to me. It doesn’t make a message more impressive. It makes it more transporting.

It says: I remember you from there.

And weirdly, that might help you remember yourself from there too.

I don’t want to force an Escargot lesson into this too neatly, because then this becomes exactly the kind of post I would make fun of. But building a thoughtfulness company has made me pay attention to this stuff in a way that is probably annoying to be around.

I think the thing people want is not always a perfect message.

Sometimes they want a little proof that some version of them still lives in someone else’s memory.

Anyway, that’s my birthday thought.

I hope this kid would think I’m doing alright.

I also hope he’d tell me to chill a little, which feels fair.

Xoxo
Live, laugh, love

[Aaron Albert @ASALBERT]

Everyone keeps calling it nostalgia.

I don’t know.

Some of it is, obviously. People like old cameras and records and magazines and objects that make life feel less like a software update.

But I don’t think most people are actually trying to go backward.

They still want the phone.
The map.
The camera.
The group chat.
The convenience.
The weird little rectangle that runs half their life.

What feels off is not the technology.

It’s that so much of modern life has started to feel disposable.

You take 40 photos and never look at them again.

You send a text that gets buried under work pings, delivery codes, memes, calendar reminders, and the group chat deciding where to get dinner.

You post something that mattered to you and 36 hours later it’s just gone.

And now AI can make almost anything sound polished.

Which is useful.

But also kind of weird.

Because if everything can be generated instantly, copied perfectly, and forgotten immediately, then the imperfect physical thing starts to hit differently.

A photo taped to a fridge.
A book with an inscription.
A note someone kept in a drawer.

A card that shows up three days later and makes someone go, wait, you actually sent this?

Maybe the object isn’t the point.

Maybe the point is evidence.

Evidence that someone paused.

Evidence that this was not ambient.

Evidence that, for one second, the feeling made it out of their head and into the world.

[Aaron Albert @ASALBERT]

@Teknium @steipete

[Aaron Albert @ASALBERT]

@TheMattBerman @firecrawl Shoot

[Aaron Albert @ASALBERT]

@kamal_razzak @jacob_posel @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[Aaron Albert @ASALBERT]

@TheMattBerman @Meta @HubSpot @Calendly Money

[Aaron Albert @ASALBERT]

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[Aaron Albert @ASALBERT]

@TheMattBerman @openclaw Ugc

[Aaron Albert @ASALBERT]

@Will_McKelvey @KenWattana Let’s chat!

[Aaron Albert @ASALBERT]

@mikefutia Improve

[Aaron Albert @ASALBERT]

@Peter_Quadrel AI

[Aaron Albert @ASALBERT]

@charaf_ecomwize 3

[Aaron Albert @ASALBERT]

@mikefutia Statics

[Aaron Albert @ASALBERT]

@nicktheriot_ NICK

[Aaron Albert @ASALBERT]

@zehranaqvi oooo the loreeee.

[Aaron Albert @ASALBERT]

@JasonrShuman @alexrkonrad 🤣

[Aaron Albert @ASALBERT]

@fidopatch 🤝

[Aaron Albert @ASALBERT]

my cousin pitched me a greeting card company 5 times over 5 years. i said no every single time. then in 2025 i finally said yes. to a paper company.

while every founder i knew was racing to build AI agents, we walked into VC meetings pitching snail mail. we kept telling investors: in a few years saying your company "uses AI" is going to sound as ridiculous as saying you're "an internet company." so we skipped that part.

escargot is not a greeting card company. it's a way to stay close to the 15-20 people you actually care about. we remind you when the moments are coming, make it stupidly easy to show up for them, and close the loop so you actually feel it. no algorithms. no hashtags. just slowing down and being thoughtful.

today @BusinessInsider published a feature on what we're building. we raised $2.75M led by @NWischoff and @HannahGreyVC with @southpkcommons , @_CommonMagic , @NextWaveNYC , @bentossell , and @LizaGurtin .

grateful to my co-founder and cousin Andrew for not giving up after 5 rejections. and to our team — this doesn't exist without you.

cards are just the beginning 🐌

[Aaron Albert @ASALBERT]

@fidopatch all for honest feedback, but the earlier comments were snark. you should know better than most how hard it is be in the arena building, and it seems, in particular, in this space. appreciate you sharing what you learned though, genuinely useful. would welcome a chat.

[Aaron Albert @ASALBERT]

@JasonrShuman @alexrkonrad My mannn

[Aaron Albert @ASALBERT]

@alexrkonrad Appreciate the shout!!