Context not cookies. This is one of the great privacy-forward benefits of ZeroClick's inference time, contextual AI advertising platform. So it was great to be quoted in @eMarketer's latest Digital Private Trends 2026 report, which highlights this shift.
Report linked in 🧵
Great deep dive from @cerebral_valley featuring @ketau on founding @zeroclick, reasoning-time advertising, and building the monetization rail the AI ecosystem is missing... https://t.co/dcrSP8wN73
Advertising in LLMs is one of the biggest discussions in the industry right now.
Our founder, @ketau, shared his perspective with @PMarketingW: LLMs can provide richer context than a typical keyword search, which could result in more relevant content, unlocking stronger attribution and clearer measurement for advertisers.
#AI #AdTech #LLMs #DigitalAdvertising #FutureOfSearch
Check it out: https://t.co/Y4Y2QCcil0
Great journalism job alert: @BusinessInsider is hiring a reporter to cover the red-hot world of AI. We're a fast-paced, ambitious, and collaborative newsroom full of great people. Lots of freedom to chase the stories you want and make an impact. Apply! https://t.co/Bb36mgmRr2
Today’s my last day as Copilot’s cofounder. That’s because we are FINALLY rebranding. Copilot is becoming Assembly (@assemblycom). And we’re shipping our biggest release ever — headlined by an AI Assistant that’s tailor-made for professional service firms.
(1) Why we’re no longer Copilot
When @NeilRaina and I started Copilot in 2020, we set out to become the go-to assistant for professional service businesses. It worked — until the name didn’t. With Microsoft Copilot, GitHub Copilot, and “copilot” turning into a generic AI term, we became impossible to search, awkward to recommend, and we became the accidental help desk for Microsoft Copilot.
(2) Meet the new Assembly
Assembly is the AI-powered platform for professional service firms. For your clients, it’s a clean, branded portal where everything lives in one place — tasks, payments, messages, files, contracts, and forms — so the experience feels polished instead of pieced together. For teams, it’s a simple CRM plus an AI Assistant that knows each client’s full context (message history, internal notes, etc.) and helps you get more done, faster.
(3) Why now
Clients don’t see your stack—they see chaos: email threads, e-sign links, shared drives, plus two more tools with separate logins. Does that feel like the future? Meanwhile, direct-to-consumer AI is raising the bar on speed and polish, so your firm is being compared to the best apps your clients use every day. To stay ahead, we believe firms of the future need to retool themselves and deliver client experiences that look and feel like modern consumer software products.
(4) The AI Assistant we’re launching
Assembly Assistant lives where your team works and actually knows the client you’re looking at — previous messages, internal notes, custom fields, contracts, forms, invoices, etc. — so instead of copy-pasting across tabs, you just ask and it answers in context. It’s collaborative (an internal side-chat next to every client), privacy-first (every prompt is hard-scoped to the selected client/company—no cross-account bleed), and built for real work. You can just ask it to reply to a client negotiate pricing or ask it to create a task with the topics just discussed.
Thank you to our incredible team — long-timers and all the new Assemblers who joined these last few months. Thank you to our users, customers, and partners for the feedback, patience, and feedback that shaped this release. And Thank you to our investors for backing the vision and pushing us to aim higher. 🙏🙏🙏
⭐ Big news: Copilot is now Assembly.
We’re reintroducing ourselves with a new name, new brand, and new AI-powered features to help you deliver remarkable customers experiences.
We’re debuting the brand in a few places, the first is @ProductHunt! (link in thread)