Many thanks to Li Wei who wrote a generous review of my K-Pop Fandom book in The Journal of Popular Culture! 🫶🏻 https://t.co/k2gsSmV8TL
"The book offers a timely and empirically rich contribution to English-language scholarship on K-pop and stands as one of the clearest book-length studies to place fan labor at the center of its analytical framework.
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Jeong has produced a lucid, engaging study that makes K-pop fan practices legible as labor without reducing them to exploitation. She describes fansign culture as a K-pop subculture that "blatantly encourages excessive consumer spending" (69), and she shows how fans build communities, support one another, and hold powerful industry actors accountable through the same structures that extract their labor. This balance, which acknowledges the neoliberal capitalist dynamics of K-pop and respects fans' agency, is one of the book's signal achievements.
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K-pop Fandom will be valuable to scholars and students in fan studies, media studies, Korean studies, and digital and affective labor. Its clear prose and vivid case studies make it suitable for undergraduate and graduate courses on global popular culture. By centering the perspective of fans themselves, against stereotypical accounts that emphasize tropes of brainwashing and exploitation (28), Jeong offers a model for how scholarship can take seriously the creative, communal, and critical dimensions of popular culture participation. For popular culture scholars, the book provides a clear vocabulary, showing how fandom becomes labor, memory, community, intimacy, and critique."
In this lecture, @DrAreumJeong will explore the phenomenon of performing deokhu—a Korean term for “avid fan”—and examine the cultural significance of K-pop fan practices through a nuanced discussion of contemporary audience power.
Sign up to join Feb 12: https://t.co/7UFf5ItdLu
Eleana Kim (UC Irvine) provides a historical analysis of Asian adoption to unpack how the transfer of children across national borders became a systematic, institutionalized practice, particularly with the adoption of children from South Korea.
We hope to see you there! 🫶🏻🙌🏻🫰🏻
From Humanitarian Act to Human Rights Violation? A Critical History of Transnational Adoptions from East Asia
🗓️February 26 (Thursday), 3 pm – 5 pm
📍University Club, Traditions Room (2nd floor)
Professor Eleana Kim (UC Irvine) offers a critical cultural analysis on the record-breaking animated film, KPop Demon Hunters (Netflix, 2025), to foreground how the film reinforces categories of race, kinship, and belonging.
We hope to see you there! 🫶🏻🙌🏻🫰🏻
February 12: Areum Jeong, Assistant Professor of Korean Studies at @ASU, joins us to examine K-pop fandom as a powerful cultural force and how fan practices have evolved over the past three decades.
Sign up to attend in person or via livestream: https://t.co/7UFf5ItdLu
The Asia Center and @asusilc will be hosting a “Fun with K-Pop Demon Hunters” event as part of Humanities Week. @asuenglish#ASUHumanities
https://t.co/YF5XIDGRc8
Many thanks to everyone who attended Dr. Youngju Ryu's talks! And thank you, Dr. Ryu for visiting ASU and sharing your wonderful research! We learned so much and cannot wait for your forthcoming book! 🫶🏻🙌🏻🫰🏻
Staley Lecture Series 2025-2026
To the Milky Way and Beyond: The Stuff of Ideals in US-Korea Relations
🗓️ October 2 (Thu), 3 pm-5 pm
📍 University Club Heritage Room
Staley Lecture Series 2025-2026
To the Milky Way and Beyond: The Stuff of Ideals in US-Korea Relations
🗓️ October 2 (Thu), 3 pm-5 pm
📍 University Club Heritage Room
Staley Lecture Series 2025-2026
Can the Dead Save the Living? Korean Democracy and the Helix of History
🗓️ September 30 (Tue), 3 pm-4:15 pm
📍 Durham Hall 135
📚 Voices Between the Pages: Human Acts by Han Kang
🗓️ Nov 1 (Sat), 1 pm-2:30 pm
📍 Changing Hands Bookstore Phoenix
300 W Camelback Rd, Phoenix, AZ 85013
Join us for a discussion of Nobel Prize laureate Han Kang's Human Acts at Changing Hands! 😄
Korean snacks will be served! 😋
☑️ Space is limited so make sure to register: https://t.co/98VkQgwWCD
(📝 There will be an extra credit assignment for students enrolled in Dr. Areum Jeong‘s courses!)
We look forward to seeing you soon! 🫶🏻🙌🏻🫰🏻
✨ Fun with K-pop Demon Hunters ✨
🗓️ October 22 (Wed), 1 pm-2 pm
📍 Durham Hall 240
☑️ https://t.co/a58nXkr2CN
As part of Humanities Week 2025, join us for fun activities inspired by the show, explore Korean culture, K-pop dance, and enjoy tasty Korean snacks! ✨
Staley Lecture Series 2025-2026
To the Milky Way and Beyond: The Stuff of Ideals in US-Korea Relations
🗓️ October 2 (Thu), 3 pm-5 pm
📍 University Club Heritage Room
Staley Lecture Series 2025-2026
Can the Dead Save the Living? Korean Democracy and the Helix of History
🗓️ September 30 (Tue), 3 pm-4:15 pm
📍 Durham Hall 135