Scott Lambert

For 23+ years, I have led our digital agency's efforts in helping companies of all sizes in North and Central America grow their business. A+ rated by BBB.

[Scott Lambert @AScottLambert]

You know about SEO. Now it’s time to understand GEO🤖. One helps you get found & the other helps you get chosen. If that distinction isn’t part of your strategy yet, it should be. Find out why in this article, https://t.co/gE04gUBXrE.
#Xcellimark #GEO #MarketingTrends

[Scott Lambert @AScottLambert]

✨ Want to elevate your website without a full rebuild?
Add an Interactive Location Map to your HubSpot site for a high-impact upgrade that boosts usability, engagement & location-based conversions. Small enhancement. Meaningful results.
Explore it here: https://t.co/kNF0NOrtqn

[Scott Lambert @AScottLambert]

Want to boost your marketing and sales alignment in 2025? Our updated HubSpot Lead Scoring Guide walks you through setup, automation & AI scoring for better conversions. Read the full article: https://t.co/5ulzwon0Gw.
#HubSpotLeadScoring #Xcellimark #HubSpotTips

[Scott Lambert @AScottLambert]

Ranking on page one used to be the goal 📈 Now, it’s about being included in the answer itself. If your content isn’t structured for AI, you’re already behind. We break it down in this article, https://t.co/BEecA0hkEV.
#Xcellimark #SearchMarketing #AISEO

[Scott Lambert @AScottLambert]

Authoritative content builds credibility in AI search. Be the brand that gives answers, not just information. Get more info here: https://t.co/aw8Tfif4lH
#AIForMarketing #AuthoritativeContent #Xcellimark #BrandVisibility

[Scott Lambert @AScottLambert]

Search isn’t what it used to be. 👀 People aren’t clicking through pages of results anymore. They’re asking AI, and it's giving them one answer. Read the full article to see what’s changed and what to do next, https://t.co/yjhT1npYPC.
#Xcellimark #AIinMarketing #DigitalStrategy

[Scott Lambert @AScottLambert]

Our latest guide shows you how to model Fit and Engagement, automate workflows, and avoid common scoring mistakes in HubSpot.

Enhance your scoring system today. Get started here: https://t.co/rFSn4tWMF6

[Scott Lambert @AScottLambert]

🚀 Turn location pages into conversion tools 🚀

Most location pages just list an address. HubSpot’s Interactive Location Map makes them visual, searchable, and conversion-focused. Learn more: https://t.co/rDrJ0k5TZD
#InteractiveMap #WebsiteMap #HubSpot #Xcellimark

[Scott Lambert @AScottLambert]

🗺️ Your website should guide visitors. With HubSpot’s Interactive Location Map, you can:
• Display multiple locations dynamically
• Connect visitors to the right office or service area
• Improve user experience and time on page
See how it works: https://t.co/vW2rIFx7mt

[Scott Lambert @AScottLambert]

AI engines reward content that feels human and answers real questions. Here’s how to make yours stand out: https://t.co/F6FV198hpn
#AEO #AIContent #Xcellimark #ContentMarketing

[Scott Lambert @AScottLambert]

📍 Are visitors just scrolling past your contact page? HubSpot’s Interactive Location Map turns static location details into an experience. Showcase multiple offices, highlight services by region & more. Explore it here: https://t.co/Ti5hE61Ziu

[Scott Lambert @AScottLambert]

Your foundations for a best-in-class digital experience are your omnichannel approach and analytics. But find out what else is required. #DigitalTrends #CRM #CustomerInsights #DigitalStrategy #HubSpot #Xcellimark
https://t.co/LsIjZUGo7D

[Scott Lambert @AScottLambert]

Don't let your isolated departments work separately and create a noticeable disconnect that consumers will not like. Gather insights from your entire RevOps team to ensure you do everything possible to build trust & excite people. #DigitalTrends #CRM
https://t.co/zsYojtCcXn

[Scott Lambert @AScottLambert]

Companies prioritizing creating amazing digital experiences can see a 20%- 50% boost in revenue! Learn how to combine data with rich human insights to create content full of emotion & feeling. #DigitalTrends #CRM #CustomerInsights #DigitalStrategy #HubSpot
https://t.co/QYDxJRfcKT

[Forbes Communications Council @ForbesCommCncl]

19 Comms Pros Share Key Skills People In Their Industry Need To Hone https://t.co/VTj4M46MUv from @alexileimbach @RusselKristin @OdetteMaher @Jen_Best6 @ksucich @AgoryachAlex @atbfinancial @realcountllc @jendaperla @neoris_eng @toby8wong @DuggalRadhika @robwyse and more

[Scott Lambert @AScottLambert]

Outdated tech stacks and siloed resources are not the way forward. Rethink your tech stack & shift to a unified CRM or CDP. #DigitalTrends #CRM #CustomerInsights #DigitalStrategy #HubSpot #Xcellimark
https://t.co/GNOz6iCV8K

[Scott Lambert @AScottLambert]

Align your people, processes & technologies to create personal experiences for your target audience. Learn how to adopt a unifying platform & build outstanding experiences. #DigitalTrends #CRM #CustomerInsights #DigitalStrategy #HubSpot #Xcellimark
https://t.co/25KRMfuoAk

[Scott Lambert @AScottLambert]

Want to boost your bottom line? According to PwC, people are willing to pay a 16% premium on products & services if they come with a killer customer experience. #DigitalTrends #CRM #CustomerInsights #DigitalStrategy #HubSpot #Xcellimark
https://t.co/vJ51pub3HG

[Scott Lambert @AScottLambert]

Customer expectations are at an all-time high. Are you keeping up? Learn how to deliver memorable & friction-free customer experiences. #DigitalTrends #CRM #CustomerInsights #DigitalStrategy #HubSpot #Xcellimark
https://t.co/wSTX3kK7S4

[Scott Lambert @AScottLambert]

🚀 Exciting news! HubSpot is revolutionizing business with major AI-powered product announcements at Inbound Conference. 🤖 Learn the 5 things you need to start doing now to stay ahead. https://t.co/969lqTuY5v
#AI #CRM #Inbound2023 #Inbound23 #HubSpot