Svetoslava Angelova

Co-Founder at Salty
Building the future of dating.
Backed by psychology, powered by play.
Raising Pre-Seed.

[Svetoslava Angelova @ASvetoslava]

The pitch meeting drinking game for dating apps: take a shot every time an investor says "but what about churn."

They're right though. Every dating app makes money by keeping you single.
Your best user is the one who never finds anyone.

We built Salty as a full relationship companion. You find someone, you stay. The business gets better when you do.

[Svetoslava Angelova @ASvetoslava]

I don’t think there’s a universal “best” game. Different personalities connect in different ways. That’s why we built multiple interaction engines and let people choose what feels natural. The games are just a means to an end: helping people lower their guard, start meaningful conversations, and build genuine connection.

[Svetoslava Angelova @ASvetoslava]

Games already help us learn, build teams, practise difficult conversations and understand behaviour through simulations.

Yet dating still begins with photos and a blank chat box.

The most human category may be the one most in need of interaction.

[Svetoslava Angelova @ASvetoslava]

Saw a TikTok where a girl's most compatible match on a dating app was a profile with nothing but dog photos. The algorithm looked at everything about her and said, your soulmate is a golden retriever.

If you're trying to hide your identity, you probably shouldn't be dating at all.

At Salty we verify every user is a real person. Low bar, but apparently it needed to be said.

[Svetoslava Angelova @ASvetoslava]

@rochi5ha ugh 🤢

[Svetoslava Angelova @ASvetoslava]

I'm building a dating app where you play games instead of sending "hey" at 1am.

What's the worst opening line you've ever received? I need to know what rock bottom looks like so I can design above it.

[Svetoslava Angelova @ASvetoslava]

@sabakarimm Have been noticing the same patterns especially in the last 1-2 months.

[Svetoslava Angelova @ASvetoslava]

@soumitra_sharma reading this from Bulgaria, flying to SF next week for exactly this reason. the ecosystem here forces discipline. smaller checks, smaller market. you learn to build lean or you don't build at all.

[Svetoslava Angelova @ASvetoslava]

@fineboikuraja thats literally why i am building something different. the model is broken, not the people.

[Svetoslava Angelova @ASvetoslava]

74 seconds of two founders from Bulgaria trying to convince Silicon Valley that dating apps should want you to leave.

Watch before we get famous or rejected. Either way it'Il age well.

[Svetoslava Angelova @ASvetoslava]

@dolly_gfx Hey Dolly ✌️

[Svetoslava Angelova @ASvetoslava]

the hoodie gets more conversations started in a day than most dating apps do in a week.

[Svetoslava Angelova @ASvetoslava]

@mattovering @tech__unicorn any recommendations on a coworking spaces or must visit cafes? for now we have full time access to frontier tower.

[Svetoslava Angelova @ASvetoslava]

@wasifhassan_ Both. Psychology helps us create more compatible matches, while games and AI continue supporting people after they match. Most dating apps treat the match as the finish line. We see it as the starting line, because that's where relationships are actually built.

[Svetoslava Angelova @ASvetoslava]

Dating apps are the most hated category in consumer tech. Everyone uses them, nobody trusts them, and most founders won't touch them.

That's one of the reason I'm building here.

[Svetoslava Angelova @ASvetoslava]

@wasifhassan_ 100%. Most apps optimize for more swipes. We're optimizing for fewer, better matches. Shared context gets the conversation started, psychology improves compatibility, and the product keeps supporting the relationship instead of just chasing another match.

[Svetoslava Angelova @ASvetoslava]

@luci_holland would love to join

[Svetoslava Angelova @ASvetoslava]

@Sylviaposts will soon follow similar schedule but sleep would be between 9pm to 2am 😅

[Svetoslava Angelova @ASvetoslava]

@hazhubble Gilfoyle’s Son of Anton is finally real. 😅 Joke aside as a serial ghoster myself this would save so many of my friendships.

[Svetoslava Angelova @ASvetoslava]

@anupamrjp building again. its a no brainer for me.