A Touch of Whit Creative

Whitney Dunlap-Fowler. Culture Lover. Trends Finder.
Connecting the Dots Between Culture & Data.
Founder, Touch of Whit Creative & Insights in Color

[A Touch of Whit Creative @ATouchofWhit]

Because of the type of work I do I never really get a chance to speak about the projects I'm working on, but last year was a record year for Touch of Whit Creative and I just want to take the time to highlight some of our accomplishments:

In 2021, we su…https://t.co/KFjKZoSYXI

[A Touch of Whit Creative @ATouchofWhit]

A Touch of Whit E3 Analysis exploring what's Expiring, Evolving and Emerging with determinants of masculinity.

Lastly: What's Emerging

Read more here: https://t.co/pHFgdecJKe
Or listen to the conversation here: https://t.co/Zkf3zJcmbX

[A Touch of Whit Creative @ATouchofWhit]

A Touch of Whit E3 Analysis exploring what's Expiring, Evolving and Emerging with determinants of masculinity.

Next up: What's Evolving.

Read more here: https://t.co/pHFgdecJKe
Or listen to the conversation here: https://t.co/Zkf3zJcmbX

[A Touch of Whit Creative @ATouchofWhit]

A Touch of Whit E3 Analysis exploring what's Expiring, Evolving and Emerging with determinants of masculinity.

First up: What's Expiring.

Read more here: https://t.co/pHFgdecJKe
Or listen to the conversation here: https://t.co/Zkf3zJcmbX

[A Touch of Whit Creative @ATouchofWhit]

This Mother's Day Weekend, we bring back our exploration of singlehood, shining a spotlight on the last chapter of our analysis "Reframing Parenthood".

Read more here https://t.co/g8x5Km7DSg and here https://t.co/kmqXyCPKhO

[A Touch of Whit Creative @ATouchofWhit]

This Mother's Day Weekend, we bring back our exploration of singlehood, shining a spotlight on the last chapter of our analysis "Reframing Parenthood".

Read more here: https://t.co/g8x5Km7DSg and here: https://t.co/kmqXyCPKhO

[A Touch of Whit Creative @ATouchofWhit]

This Mother's Day Weekend, we bring back our exploration of singlehood, shining a spotlight on the last chapter of our analysis "Reframing Parenthood".

Read more here: https://t.co/g8x5Km7DSg and here https://t.co/kmqXyCPKhO

[A Touch of Whit Creative @ATouchofWhit]

Marketers are often inundated with trend reports causing decision fatigue on where to go and what to do. In this series we explore the difference between a trend and a cultural shift and how understanding the latter is the key to success.

https://t.co/2D2bypSoOD

#trends

[A Touch of Whit Creative @ATouchofWhit]

Marketers are often inundated with trend reports causing decision fatigue on where to go and what to do. In this series we explore the difference between a trend and a cultural shift and how understanding the latter is the key to success.

https://t.co/2D2bypSoOD

#trends

[A Touch of Whit Creative @ATouchofWhit]

Marketers are often inundated with trend reports causing decision fatigue on where to go and what to do. In this series we explore the difference between a trend and a cultural shift and how understanding the latter is the key to success.

https://t.co/2D2bypSoOD

#trends

[A Touch of Whit Creative @ATouchofWhit]

Touch of Whit Portfolio Item:
Analyzing the current state of love, dating and relationships in the US and how it got to where it is today for a well known tech company seeking to offer fresh solutions for consumers' dating needs.

#love #culturalstrategy #dating

[A Touch of Whit Creative @ATouchofWhit]

Touch of Whit Portfolio Item:
A cultural context analysis of the evolution of the creator economy to identify innovation opportunities, and inspire thought leadership for a well-known creator brand.

#creatives #media #thoughtleadership #culturalstrategy #branding

[A Touch of Whit Creative @ATouchofWhit]

Touch of Whit Portfolio Item:
Utilizing semiotics to help a B2B telecommunications brand understand its competitive landscape by identifying the visual and verbal cues that saturate the category to reveal new opportunities.

#telecommunications #brandvoice #semiotics #branding

[A Touch of Whit Creative @ATouchofWhit]

It's not always easy to know when to leverage cultural insights. We suggest beginning with the end goal in mind.

Learn how we ensure our clients remain up to date with trends happening in the marketplace.
https://t.co/XnTOPPYMuc

#culturalinsights #strategy #branding #insights

[A Touch of Whit Creative @ATouchofWhit]

Learn more about our signature services via the following link: https://t.co/2WYNmoeXi9

[A Touch of Whit Creative @ATouchofWhit]

Touch of Whit Portfolio Item:
Working with a fertility startup company to refresh their positioning to match a new, cutting edge service offering and to ensure that their brand voice and identity is distinct and memorable within the category.

#fertility #brandvoice #branding

[A Touch of Whit Creative @ATouchofWhit]

It's not always easy to know when to leverage cultural insights. We suggest beginning with the end goal in mind.

Learn how our inputs can strengthen your understanding of your dynamic, evolving consumer.
https://t.co/moUguQxo0M

#culturalinsights #strategy #branding #insights

[A Touch of Whit Creative @ATouchofWhit]

Touch of Whit Portfolio Item:
Analyzing the Death Care Category for a startup to carve its own lane in the death tech space to offer a new way to disrupt the category.
(https://t.co/7dTFylovNL)

#deathcare #deathtech #afterlifecare #positioning #willsandtrusts

[A Touch of Whit Creative @ATouchofWhit]

It's not always easy to know when to leverage cultural insights. We suggest beginning with the end goal in mind.

Learn how we help clients understand their category in new, culturally-minded ways.
https://t.co/w7AZIx6Sv5

#culturalinsights #strategy #branding #insights

[A Touch of Whit Creative @ATouchofWhit]

Touch of Whit Portfolio Item:
An exploration on the way Black, Asian and Latinx/Hispanic identity emerged and evolved in the US overtime and what this means for the future of identity for a well-known tech brand.

#identity #multicultural #branding #genz #genalpha

[A Touch of Whit Creative @ATouchofWhit]

It's not always easy to know when to leverage cultural insights. We suggest beginning with the end goal in mind.

Learn more about the process we use to ensure your insight needs are fully met:
https://t.co/b7iqyrXPWh

#culturalinsights #strategy #branding #insights