Most KOLs today are a scam.
They’ll shill anything for money: random tokens, affiliate links, farms.
And they do it badly — zero conversions & value.
If you don’t want to burn your budget, here’s how to choose the RIGHT influencer 👇
1. Check their score: TwitterScore & TweetScout still give the best overview.
2. Check reactions & views: see who comments, if there are 10–30 verified accounts with real, recognizable nicknames.
3. Blue check: cheap, but proves the KOL is at least card-verified and not 100% bot.
4. Ask for internal analytics: X now shows how many verified users follow them. Ideally, that’s 20–30% of total subs.
5. YAPs in Kaito: a good signal that the account is active in Web3 and not just farming engagement.
Don’t be like @JamesWynnReal wasting money at shitposters.
Do your due diligence, and your $GOAT will actually get noticed.