Aaron Green

comms & creative strategy @rga • photography • he/him/his

[Nadav.eth 🌍 @nadavwav]

Raul was such a special dude - my first friend in the web3 world, a constant source of laughter and wisdom. He will be missed and I hope our @catalogworks , @soundxyz_ , @FWBtweets and @water_and_music communities can pour back the love he poured into us

https://t.co/8XaS8hJUOQ

[Aaron Green @AaronGST]

@mich_viljoen LETS GOOOO

[0xDesigner @0xDesigner]

Probably the best thing you'll see today.

In 2017, a group of developers hilariously competed for who could create worst volume control interface in the world.

The results 🧵

1/22

[Aaron Green @AaronGST]

@ttayl0r @onamp This could be really cool to expand on: Messaging is playing a bigger role in social https://t.co/WpqTyXr3df

[Eddie Shleyner 🇺🇦 @VeryGoodCopy]

𝗡𝗼𝘁 𝗱𝗼𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯?

One of my favorite scenes from one of my favorite shows, 𝘔𝘢𝘥 𝘔𝘦𝘯, is about creativity and productivity:

It opens with Don Draper, creative director, talking to his ad agency’s financial chief, Lane Pryce. Lane is complaining about the copywriters: they’re not being productive in the creative lounge. They’re napping, socializing, playing darts.

Don looks at him: “We do this better than you,” he says. “And part of that is letting our creatives be unproductive… 𝘶𝘯𝘵𝘪𝘭 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦.”

𝗟𝗲𝘁’𝘀 𝘂𝗻𝗽𝗮𝗰𝗸 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗺𝗲𝗻𝘁:

Creativity boils down to putting old things together in new ways, which is a two-step process:

𝟭/ get knowledge and experiences
𝟮/ make unexpected connections

But usually, you can’t force a connection. Usually, you need to 𝘤𝘰𝘢𝘹 it out by doing something unrelated, something distracting.

Like napping.
Like socializing.
Like playing darts.

These things 𝘴𝘦𝘦𝘮 unproductive, yeh, but they’re not.

Because while these things distract your conscious mind, your subconscious will continue working, incubating, processing your knowledge and experiences until a random sequence of synapses fires off in your frontal cortex:

And you have a moment of clarity.
And connect disparate things.
And then you blurt out:

“Hey, that’s interesting!”

And your colleague looks up and says, “What?”

And you lean back and say, “Well, what if…”

And then you’re off to the races.

“You’re often most creative," says artist Austin Kleon, "when you’re the least productive.”

Don Draper agrees: whether you work in copywriting or any other creative discipline, part of your job is not doing your job.

𝙮𝙚𝙝?

[gaut @0xgaut]

SEO game too strong

[Aaron Green @AaronGST]

It never gets less challenging. To walk away from what no longer serves you. To follow your gut, when it feels like it doesn’t make sense. To truly listen to yourself and act on that energy.

[Isabelle Baldwin 🌎🎞 @BelleNoelPhoto]

famous photos + the cameras they were shot on (a thread):

[Aaron Green @AaronGST]

@zoescaman Nice share. This piece is a great expression of how fandoms can be powerful inspiration for people looking to maintain their resilience and reach sucess. Agree on the insight on fandom overlap as well. Solid.

[Aaron Green @AaronGST]

@SamBDawes @gpbnews 🤍🍾

[Aaron Green @AaronGST]

@benmezrich 🤝

[Aaron Green @AaronGST]

🤯🤯

[Ben Mezrich @benmezrich]

At 26 I was nearly two million dollars in debt; I had an IRS agent who knew me by name; I paid my rent with those blank checks the credit card people sent you; I even paid one credit card off with another; I foolishly drank and foolishly gambled and foolishly partied…. 1)

[Aaron Green @AaronGST]

@benmezrich I needed this today. I needed it so bad. Thank you 🙏

[Taylor (Cohen) Goldstein @ttayl0r]

just because it’s old doesn’t mean it can’t be new https://t.co/PXUDrzRRXE

[Aaron Green @AaronGST]

@angelaganote @netflix @JacobaBallard Great job reporting, absolutely disgusting situation. I feel so sorry for everyone affected. Unbelievable.

[Aaron Green @AaronGST]

@illkoncept Wow this is sweet 👀👌

[Aaron Green @AaronGST]

@zoescaman Totally. These are undeniably, increasingly important areas of knowledge. Finding the work to learn on is a challenge as well. Digging in!!

[Aaron Green @AaronGST]

@ttayl0r is as real as they come!! Discovered a new friend on spiritual level in this universe

[Taylor (Cohen) Goldstein @ttayl0r]

ok just met @AaronGST in person for the first time and let me say this man is the most beautiful, intelligent, sweetest person i’ve met in nyc in a long time ❤️‍🔥 thnx for the great company tonight bb ✨