Aaron Norris

Founder & Principal, Zenith
B2B Tech - Revenue. Career. Freedom
Author, Sales Life
LinkedIn @aaron-norris88
Instagram @aaronnorris.zenith

[Aaron Norris @AaronN_Zenith]

West Hill GC yesterday for the STARS Golf Society organised by Simon Bennett, in support the honeypot children’s charity for young carers. Ages 5–12. Some caring 50 hours a week for sick parent or sibling. If you haven't heard of them https://t.co/37iMFAur8g 🙏

[Aaron Norris @AaronN_Zenith]

Back in 2023 I was labelled “crazy” to do something different. Seems in 2026it could be a real option for some…

[Aaron Norris @AaronN_Zenith]

Meta starts cutting 8k jobs today. Just a few weeks after announcing 56bn in Q1 (up 33% YOY)

The world is changing fast, whether we like it or not. And investments from big tech are aggressively going into AI (not headcount).

[Aaron Norris @AaronN_Zenith]

Stay put, move to a company that values people above all else (there's plenty of them) or a role that's AI proof (is there such a thing?), or do something completely different?

[Aaron Norris @AaronN_Zenith]

The entry point and level of engagement are among the most critical adaptations required between SMB and enterprise selling, but I know it's rare to be given that insight or education when you step up.

[Aaron Norris @AaronN_Zenith]

Enterprise is full of talented high-potential people who could be achieving bigger.

[Aaron Norris @AaronN_Zenith]

Shape thinking, ideally before they even realise they've got a problem.

[Aaron Norris @AaronN_Zenith]

Two sellers. One free. One still grinding away:

https://t.co/A82hZlGV3h

[Aaron Norris @AaronN_Zenith]

Check out the latest article in my newsletter: Your Flywheel (what Bezos understood about growth) https://t.co/3lCiXN3Mjf via @LinkedIn

[Aaron Norris @AaronN_Zenith]

Two different conversations. If you want those exec conversations, need to be playing the game on the right level.

[Aaron Norris @AaronN_Zenith]

“Will the way we make money survive? Is our data foundation/infrastructure ready? What happens if we don't need most of our existing supplier base? What does our workforce look like in 3, 10, 20 yes? Who is accountable for the parts that fail?”

[Aaron Norris @AaronN_Zenith]

Meanwhile, the tech players are still trying to “get meetings” with execs because their tool does XYZ with AI, faster/better than the comp or how its done today…