Alex Atzberger

Global citizen. Comic book art enthusiast. Schumpeterian belief in digitization. CEO @optimizely (fka @episerver). Hot chocolate entrepreneur (

[Optimizely @Optimizely]

Meet the new Optimizely. The AI platform for marketing.

Because marketing’s been stuck in survival mode long enough. So we’re here to fix it.

One place to create and optimize every digital experience. With AI built into every part of how you work.
Now, you're free to grow.

[Alex Atzberger @aatzberger]

Opal AI agents optimizing a website for Answer Engines (AEO/GEO):
- interact with web traffic data / GA4
- identify specific web pages
- get findings on how to optimize page
- generate code to incorporate in page
Incredible progress on @Optimizely Opal. Next drop: 9/30

[Alex Atzberger @aatzberger]

Hard truths about #AI in the marketing function of Enterprises (not talking consumer or small businesses)

[Alex Atzberger @aatzberger]

“When they said, Sit down, I stood up”

https://t.co/L66CNNl9F6

[Alex Atzberger @aatzberger]

Thank you @Harvard
👊🏻🇺🇸❤️

[Alex Atzberger @aatzberger]

✋🏻🎤
https://t.co/3VsJjR0Zj9

[NYSE 🏛 @NYSE]

Optimizely’s tools and services are helping businesses optimize their digital strategies and improve customer experiences. CEO Alex Atzberger talks with #NYSEFloorTalk’s @JudyKShaw about reaching $400M in ARR and how @Optimizely is positioning itself as a leader | @aatzberger

[Alex Atzberger @aatzberger]

Excellent article on why @Optimizely is hot

https://t.co/gJ2aH9UXU3

[Alex Atzberger @aatzberger]

Great to be with @JudyKShaw to talk about @Optimizely’s mission to make the lives of marketers better - right on the floor of the @NYSE!

[NYSE 🏛 @NYSE]

Optimizely’s tools and services are helping businesses optimize their digital strategies and improve customer experiences. CEO Alex Atzberger talks with #NYSEFloorTalk’s @JudyKShaw about reaching $400M in ARR and how @Optimizely is positioning itself as a leader | @aatzberger

[Alex Atzberger @aatzberger]

Big news about @Optimizely's momentum: achieving $400M in ARR. Milestone validates our strategy that marketers need an operating system that gives them superpowers to create and optimize digital experiences and connects their content supply chain. 🙏
https://t.co/wGBvnRZMRX

[Alex Atzberger @aatzberger]

We got rid of SKOs. At @Optimizely we run an annual Bootcamp. Intense learning from role-plays, product and skill training to team building. And yes, there were quizzes while holding a plank. 💪💪

[Alex Atzberger @aatzberger]

The special magic of fresh snow in the streets of NYC.

[Alex Atzberger @aatzberger]

Some hard truths I have learned about switching from big tech to start-ups.

https://t.co/WMAcR61h3e

[Alex Atzberger @aatzberger]

Early Christmas 🎄 present 🎁 from my team!

[Alex Atzberger @aatzberger]

The big news of the week... @Optimizely riding the wave to new heights: https://t.co/I8mazKtXYs

[Alex Atzberger @aatzberger]

Opticon 2023 was one for the record books! And best of all, the CONTENT lives on with Opticon Online!

If you haven’t already, sign up today for access to all sessions from Opticon San Diego. And it is FREE: https://t.co/fEuz7zdJ7D

[Alex Atzberger @aatzberger]

Very proud of this amazing leadership team. 2023 was a big year for @Optimizely and more to come in December. The best is ahead as we have a great plan for ‘24. Thank you team!

[Alex Atzberger @aatzberger]

Ready for #Opticon keynote in Stockholm. Beautiful day and amazing team!

[Alex Atzberger @aatzberger]

Gorgeous NYC in the Fall 🍁🍂

#nofilter #NYC

[Alex Atzberger @aatzberger]

❤️ NYC