Optimizely

You’re free to create. Free to optimize. Free to grow.
The AI platform for marketing.

[Optimizely @Optimizely]

People working with people, people working with agents, and agents passing work to other agents all count as collaboration, and Optimizely's Agent Platform is built for all three.

Read more here: https://t.co/OFIWCp3GWh

[Optimizely @Optimizely]

“The right model for the right job.” —@shafqatislam, President of Optimizely, at Opticon London

[Optimizely @Optimizely]

Here’s a look under the hood at what privacy looks like with Mark: https://t.co/RKsYhad5hx

[Optimizely @Optimizely]

Everyone’s asking the same question about AI at work: what can it actually see? With Mark, Optimizely's AI, the answer is only what you can see yourself.

[Optimizely @Optimizely]

→ Mark logs in with your own credentials
→ Every action it takes is logged, and you can read that log yourself
→ There’s no browser takeover
→ IT can switch off any tool before your team ever sees it
→ If you want to bring your own MCP servers, they follow the same rules

[giulia de oliveira camargo @giutheginger]

today was fun. #opticon

[Shafqat Islam @shafqatislam]

Announcing the world's first benchmark for marketing, brought to you by Optimizely. Mark-Bench is a living evaluation benchmark for AI on real marketing work. Real briefs, real source files, real output formats, scored against rubrics built by people who do the job. We've been working on this for a while and going public with the current version.

[Optimizely @Optimizely]

Learn more about Virtual Teammates here: https://t.co/70UtDv0SDT

[Optimizely @Optimizely]

The Virtual Teammates briefing nobody asked for.
Works proactively. Built for marketing. Explained under duress.

Watch the interrogation.

[Optimizely @Optimizely]

Read more: https://t.co/vxSMp0O1a7

[Optimizely @Optimizely]

Token prices dropped 50x in two years. Enterprise AI bills keep climbing anyway.

Jevons paradox. Cheaper tokens mean more usage, not lower spend.

Waiting for prices to fall is not a cost strategy.

[Optimizely @Optimizely]

These aren't settings a marketing team should have to manage. They run underneath, on every agent, chat message, and task.

[Shafqat Islam @shafqatislam]

Instinct is hot. But Optimizely is hotter for the enterprise. We just launched our version of AI assistants, except they are agentic marketers and ready to work alongside your human marketing team. We have them in place at dozens of customers. https://t.co/2BOK3fmdfn

[Optimizely @Optimizely]

"Employees on day one are given a computer, credentials, and access to the systems and information they'll need to do their job....Things are no different with virtual teammates."

Our SVP of Product Kevin Li in @FastCompany by @BrettFarmiloe: https://t.co/PBnOF3hrSr

[Shafqat Islam @shafqatislam]

We tested Jev against our production skill selection process this weekend. The results pretty stunning. Speed: Jev was faster at every catalog size, by 15% to 36%. Cost: 7x to 20x cheaper.

When I read the Jev announcement I thought it was just a better and faster LLM. But...

[giulia de oliveira camargo @giutheginger]

I'll be leading an agent building session for marketers at @Optimizely's Opticon in a few weeks. See you there? 👋🏼