Abhinav Kumar

Global CMO @TCS•Built a brand worth US$ 21.2 billion•Leading diverse, award winning teams in 55 countries•@Davos since 2010•Listed in Influence100 top CMOs 2025

[Abhinav Kumar @AbKumar1]

Huge honor to be listed along with 99 other global CMOs and CCOs of iconic companies in @Provoke_News #Influence100 list

Congrats to everyone who has been honored and recognized in it 👇🏻

https://t.co/DXvxH2Wfmw

[Paris Saint-Germain @PSG_English]

CHAMPIONS OF EUROPE!! 🏆❤️💙

[Tata Consultancy Services - Europe @TCS_Europe]

At San Siro Stadium in Milan, Italy, we brought together partners and leaders for an evening celebrating Italy’s promising future. Santiago Priario, Country Head, Italy, @TCS, opened the event by reflecting on our strong collaboration with Italian businesses and reaffirming our commitment to resilience and innovation.

Sapthagiri Chapalapalli, Head of Europe, TCS, then provided insights into how AI at scale is transforming industries, emphasising our strategic approach to supporting client growth. We also had the privilege of welcoming Esteban Cambiasso, former Inter Milan and Argentina international footballer, who shared inspiring stories about leadership, teamwork, and performing under pressure, parallels that resonate in the business world as well.

The evening was further enriched by performances from the Sunny Side Trio jazz band, creating a warm setting for meaningful conversations. Looking ahead, TCS remains optimistic about the future. Together with our valued partners and clients in Italy, we are committed to shaping a sustainable and prosperous tomorrow.

[Tata Consultancy Services - Europe @TCS_Europe]

.@TCS and @SKFgroup, a manufacturing company based in Sweden, are partnering to accelerate AI led transformation across global manufacturing operations. This collaboration focuses on modernising SKF’s enterprise IT landscape, spanning applications, infrastructure, data, end user services, and security while advancing next generation ERP adoption.

Together, TCS and SKF are building a future-ready digital foundation to drive innovation, enhance customer experience, and unlock new value across the industrial value chain.

Read more here: https://t.co/V65sHORj51

[Jaguar TCS Racing @JaguarRacing]

A WORLD FIRST… 🇲🇨🏃‍♂️

Express delivery with @Domtomato 🍅⚡️

[Jaguar TCS Racing @JaguarRacing]

These moments 🫶

[U.S. Senate Banking Committee GOP @BankingGOP]

Today, Chairman @SenatorTimScott led Banking Committee Republicans and Democrats in a historic bipartisan markup to advance to Clarity Act, legislation that will establish clear rules of the road for digital assets.

[Andrew Ng @AndrewYNg]

There will be no AI jobpocalypse.

The story that AI will lead to massive unemployment is stoking unnecessary fear. AI — like any other technology — does affect jobs, but telling overblown stories of large-scale unemployment is irresponsible and damaging. Let’s put a stop to it.

I’ve expressed skepticism about the jobpocalypse in previous posts. I’m glad to see that the popular press is now pushing back on this narrative. The image below features some recent headlines.

Software engineering is the sector most affected by AI tools, as coding agents race ahead. Yet hiring of software engineers remains strong! So while there are examples of AI taking away jobs, the trends strongly suggest the net job creation is vastly greater than the job destruction — just like earlier waves of technology. Further, despite all the exciting progress in AI, the U.S. unemployment rate remains a healthy 4.3%.

Why is the AI jobpocalypse narrative so popular? For one thing, frontier AI labs have a strong incentive to tell stories that make AI technology sound more powerful. At their most extreme, they promote science-fiction scenarios of AI “taking over” and causing human extinction. If a technology can replace many employees, surely that technology must be very valuable!

Also, a lot of SaaS software companies charge around $100-$1000 per user/year. But if an AI company can replace an employee who makes $100,000 — or make them 50% more productive — then charging even $10,000 starts to look reasonable. By anchoring not to typical SaaS prices but to salaries of employees, AI companies can charge a lot more.

Additionally, businesses have a strong incentive to talk about layoffs as if they were caused by AI. After all, talking about how they’re using AI to be far more productive with fewer staff makes them look smart. This is a better message than admitting they overhired during the pandemic when capital was abundant due to low interest rates and a massive government financial stimulus.

To be clear, I recognize that AI is causing a lot of people’s work to change. This is hard. This is stressful. (And to some, it can be fun.) I empathize with everyone affected. At the same time, this is very different from predicting a collapse of the job market.

Societies are capable of telling themselves stories for years that have little basis in reality and lead to poor society-wide decision making. For example, fears over nuclear plant safety led to under-investment in nuclear power. Fears of the “population bomb” in the 1960s led countries to implement harsh policies to reduce their populations. And worries about dietary fat led governments to promote unhealthy high-sugar diets for decades.

Now that mainstream media is openly skeptical about the jobpocalypse, I hope these stories will start to lose their teeth (much like fears of AI-driven human extinction have).

Contrary to the predictions of an AI jobpocalypse, I predict the opposite: There will be an AI jobapalooza! AI will lead to a lot more good AI engineering jobs, and I’m also optimistic about the future of the overall job market. What AI engineers do will be different from traditional software engineering, and many of these jobs will be in businesses other than traditional large employers of developers. In non-AI roles, too, the skills needed will change because of AI. That makes this a good time to encourage more people to become proficient in AI, and make sure they’re ready for the different but plentiful jobs of the future!

[Original text in The Batch newsletter.]

[Shakira @shakira]

From Maracaná Stadium, here is “Dai Dai,” the @FIFAWorldCup Official Song 2026. Coming 5/14. We’re ready! ⚽️🐺 @burnaboy

[William Samoei Ruto, PhD @WilliamsRuto]

Sabastian did not only break a record, he expanded the horizon of human potential. This young man, our hero, did what many believed could not be done.

Sabastian has made the impossible possible.

[Tata Consultancy Services - UK and Ireland @TCS_UKI]

Most would have stopped after the first setback.

Giles Ashton Roberts, Chief Information Security Officer, didn’t.

After a calf injury in Paris, he pushed through Boston Marathon.

But with his daughter cheering him on, he kept going and has now completed the @TCS @LondonMarathon.

Giles is running for his mum, who has Motor Neurone Disease, and raising funds for Motor Neurone Disease Association. He's running for those who cant.

We'll see you next in Sydney,

Support Giles' journey here: https://t.co/Ilx4T1hQjN

[Tata Consultancy Services—North America @tcs_na]

Boston Marathon = complete

Giles Ashton-Roberts battled an injury over 26.2 miles in New England to reach the finish line, all in support of MNDA to fund research into ALS or Lou Gehrig’s Disease. Huge effort for an important cause.

Support him here: https://t.co/TNQWfmSnAV

[adidas @adidas]

1:59:30. Humanity just got faster.

Powered by Adizero.

#YouGotThis

[Formula 1 @F1]

Congratulating Seb on completing the London Marathon on Sunday, with a sub-3-hour time of 2:59:08 👏

#F1

[Guinness World Records @GWR]

From the fastest marathon ever by Sabastian Sawe to the many amazing costumed runners - #LondonMarathon 2026 was full of surprises

https://t.co/udscDOhhow

[Guinness World Records @GWR]

Congratulations to all those who took part in the TCS @LondonMarathon - now officially the biggest marathon race EVER!

59,830 runners crossed the finish line on a glorious day in London ☀️

https://t.co/oqnb83IiqQ

[Abhinav Kumar @AbKumar1]

What a privilege to see history being made yesterday at the @LondonMarathon by Sabastian Sawe - the fastest human on the planet, who broke the 2 hour marathon barrier for the first time in history.

Huge congrats to him and all the other runners who were part of this iconic race

[Tata Consultancy Services - UK and Ireland @TCS_UKI]

Thousands of children took part in the @TCS Mini @LondonMarathon to raise funds for their schools and earning medals for their efforts. From training to dreaming of swimming pools, their energy is contagious.

read more: https://t.co/IoQJfYpUMn

#RunWithTCSinLondon #LondonMarathon

[Tata Consultancy Services - UK and Ireland @TCS_UKI]

What a day at the @TCS @LondonMarathon 2026. Participants, united by resilience and community spirit.

Today was about hope and collective strength, as Abhinav Kumar, CMO, @TCS, explains.

Because when we run as one, we go further than ever before.

Learn more: https://t.co/BdDWTWibQD

#RunWithTCSinLondon #LondonMarathon

[Abhinav Kumar @AbKumar1]

Two new trophies for the brand cupboard. Proud that @TCS is the #1 most valuable IT Services brand in Asia and #2 globally in our industry. Thanks for the recognition @BrandFinance