The Boarding Company Limited, trading as Absolute-Snow, grew out of a passion for all outdoor extreme sports - on mountains, on water and in the streets.
Absolute-Snow is not just a retailer, it's a dedicated partner in crafting unforgettable mountain experiences for explorers. We curate the world's highest quality and best value range of equipment, ensuring you get the right gear for your next adventure. https://t.co/Hj8bIsIDSs
From the beginning it was obvious that:
* Some of these sports could be expensive to participate in.
* Most high street shops offered very poor value for money.
* The range of equipment on offer could be confusing and bewildering.
* Most extreme sports websites were, at the time, run by shop keepers who did not understand or properly cater for the needs of online customers.