Accelerate Marketing

Marketing consultant and pragmatic strategist working with rapidly growing companies

[Accelerate Marketing @Acceler8Mkting]

I'm excited to be moderating a panel at MCEI Seattle on April 12th on the future of work in an office environment. Join in on this lively conversation by RSVPing by tomorrow.

As CEO of Child Development Inc. I brought employees ba…https://t.co/kC39Snq3x2 https://t.co/LFFsUJYHCx

[Accelerate Marketing @Acceler8Mkting]

I’ve heard anecdotally that people are tired of online events. However, they are still the #1 best performing asset for marketers, and it looks
like 40% of marketers are increasing investment in future hybrid
in-person/virtual even…https://t.co/x29f2KFnfU https://t.co/xkUBvUJaLl

[Accelerate Marketing @Acceler8Mkting]

Not surprisingly purchasing timelines have lengthened compared to a year ago. Since the majority of B2B buyers research online ensure product info is up-to-date, focused on the buying company and its needs (not just technical specs…https://t.co/peBg9kg2hG https://t.co/wiy6zCpfEK

[Accelerate Marketing @Acceler8Mkting]

As a business if you do what you say you will, when you say you will, respond quickly and treat your customers respectfully you won’t have to measure brand equity. Sales revenue growth and customer retention will tell you how loyal…https://t.co/k1ek09GdK6 https://t.co/VkrvLEjXpW

[Accelerate Marketing @Acceler8Mkting]

I'm looking forward to being a judge this week for The UW Global Business Case Competition (GBCC). I'm always so impressed by capabilities of the student teams and excited to help select the 2021 UW GBCC champion!

#UWGBCC #global…https://t.co/p5E5CQJb1w https://t.co/FrDdz1cMgq

[Accelerate Marketing @Acceler8Mkting]

Interesting article on post-pandemic trends & recovery disparity across countries. I agree e-grocery shopping, virtual healthcare & home “nesting” will stick, but leisure air travel and live entertainment likely won’t recover quick…https://t.co/bK4FsMZBbN https://t.co/AukY7gQs92

[Accelerate Marketing @Acceler8Mkting]

I read an article recently that recommended looking to the 1918 post-pandemic experience as a model for what might happen next. If experience repeats itself, we will see a strong economic rebound and rerun of the exuberant "Roaring 20s." What do you see c…https://t.co/28ZgngaTZO

[Accelerate Marketing @Acceler8Mkting]

Email response stats for 2020 are out, with 3 interesting factoids:

1. Fridays became the best day of the week for email
engagement
2. The share of emails opened on mobile devices
decreased 9%
3. 7% more emails were sent, while…https://t.co/InjTCYIHCN https://t.co/DU6Q3dJ2q3

[Accelerate Marketing @Acceler8Mkting]

With the rollout of COVID vaccines underway, I'm glad that medical professionals (nurses & doctors) are viewed as having the highest level of honesty & ethical standards. Disappointing to see where business executives fall though.…https://t.co/qFNqUEYnCk https://t.co/2LBxX2io0s

[Accelerate Marketing @Acceler8Mkting]

While refining 2021 strategies & plans, I’ve been thinking about the lasting impacts from this transitional time. This chart offers consumer-focused insights. Besides the shift to remote workers, what changes do you think will have…https://t.co/Ok7Mgq82n1 https://t.co/R5wa0PMS3O

[Accelerate Marketing @Acceler8Mkting]

2021 is a transition year as we move towards a post-COVID-19 era. I agree w/ McKinsey, this dramatic restructuring will spark a wave of innovation, launch a generation of entrepreneurs, and ignite the Fourth Industrial Revolution &…https://t.co/iencFwV0on https://t.co/Jk5dx6sKbE

[Accelerate Marketing @Acceler8Mkting]

If you haven't seen it, #AlaskaSafetyDance, is a brilliant advertising move by Alaska Airlines. One of the best ads I’ve seen in a long time. Props to the dancing employees! Fun, catchy and helps you feel safe enough to fly with th…https://t.co/5SsPMHm4HL https://t.co/tF5ojcAsGh

[Accelerate Marketing @Acceler8Mkting]

Burned out? The results of this survey don’t just apply to B2B Professionals, they apply to everyone! My favorite choice (although only 14% felt this way) was “I’d rather go to the dentist than sit through another webinar”. How man…https://t.co/cGr7kwcyI5 https://t.co/TX454jBjCa

[Accelerate Marketing @Acceler8Mkting]

I admit it, I'm just now returning to LinkedIn after a several week hiatus. The increasing political sniping has been counterproductive. Let’s focus on sharing information on smart business ideas and skip the partisan rantings. This isn't Facebook, please…https://t.co/6sX362WAW5

[Accelerate Marketing @Acceler8Mkting]

Buried in a new McKinsey report was one key chart I found particularly interesting (and not surprising to me). The shift to virtual interactions is even more likely to stick than originally projected. Plan accordingly!
#marketing #sales #covid19impact #go…https://t.co/EtcDICwc8m

[Accelerate Marketing @Acceler8Mkting]

Airbnb CEO’s quote “I did not know that I would make 10 years’ worth of decisions in 10 weeks,” got more coverage, but Kenneth Chenault's comment was more insightful: "This is going to be bigger than 9/11 and 2008 combined. This is…https://t.co/NtLSgKtF5K https://t.co/jUdWn7kn7T

[Accelerate Marketing @Acceler8Mkting]

According to McKinsey & Company, one side effect of
COVID is that parents of young children are considering leaving the workforce: 23% of women & 13% of men. Shocking!! If that isn't an urgent call to make workplace
changes to attract & retain top talent,…https://t.co/sLpFBya90n

[Accelerate Marketing @Acceler8Mkting]

If you have relied on trade shows for marketing and sales, this graph showing a 64% drop in one year because of COVID is a stark reminder there is no business as usual. The rebound is projected to take 4+ years. How is your company…https://t.co/RQ6pvqwLz8 https://t.co/6UpI1PXy9R

[Accelerate Marketing @Acceler8Mkting]

In this McKinsey survey, it’s clear companies are make major changes because of COVID-19 and these changes will stay long after the virus. Meetings, day-to-day leadership, technology use, company processes & approach to talent/skil…https://t.co/f0pQmuLjrX https://t.co/6PvP71Yr5w

[Accelerate Marketing @Acceler8Mkting]

Interesting ranking of global social media brands, Instagram (Facebook-owned), YouTube (Google-owned) & Amazon are the top three in positive sentiment while Facebook is at the bottom, and its brand perception is in trouble. Do you…https://t.co/HmfETETfL4 https://t.co/mibIACTXBI