Acclivity Agency

There's only upside. A B2B Digital Marketing Agency.

[Acclivity Agency @AcclivityAgency]

Strong campaigns aren't just creative ideas and smart strategy.

They're built on operational excellence.

Meetings that run smoothly. Deliverables on time. No chasing for updates.

That stability builds trust. Trust builds partnerships.

[Acclivity Agency @AcclivityAgency]

Warning signs a campaign is going off track aren't dramatic.

They're small: communication slowing down, unanswered emails, delayed feedback, rescheduled meetings.

These aren't inconveniences, they're red flags.

Address communication breakdowns immediately before they escalate.

[Shawna Tregunna @ShawnaActually]

Acclivity (@AcclivityAgency) is growing...fast! 🚀

We just brought on new talent, and we’re not done yet! The demand for account-based marketing, PR, and social activation in technical and industrial markets is bigger than ever.

If you want to be challenged, inspired, and make a huge impact with engineer-led, technical, and industrial firms that are building the future, this is your chance to join a winning team.

We’re hiring across Canada (fully remote, work from anywhere):

B2B Marketing Strategist → https://t.co/jHhQGsPdT1

PR & Communications Specialist → https://t.co/iezwvLZgd4

B2B Social Activation Specialist → https://t.co/ajvL0l8jeA

This is where your skills meet a roster of clients doing incredible things...and where strategy, creativity, and execution actually move the needle.

Come build with us! (Tag & share with your network!)

[Acclivity Agency @AcclivityAgency]

@LeeJCarey @ShawnaActually You just need to be there to catch them.

[Acclivity Agency @AcclivityAgency]

If your industrial marketing looks like Gen Z's TikTok feed, you've already lost.

B2B buyers don't care about viral dances.
They need answers.

This is what you should do instead:

[Shawna Tregunna @ShawnaActually]

Fire your marketer if they’re still pushing Instagram reels and TikTok dances for your B2B manufacturing, IT, materials, niche services or technical biz…

Your next customer isn’t scrolling welding hacks set to a beat. They’re on YouTube typing “how to cut CNC setup time” or “zero-trust network deployment step by step.”

Here’s how to win:
▶︎ Audit your audience’s questions. Use Google search and YouTube autocomplete or AnswerThePublic to mine real search queries.
▶︎ Create deep-dive videos that solve those problems: demos, case studies, how-tos, expert interviews. Aim for longer-form, high-value content.
▶︎ Optimize for search: clear titles, keyword-rich descriptions, timestamped chapters, and a CTA to download a guide or book a demo or other value adds.
▶︎ Repurpose ruthlessly into:
• 60-second LinkedIn clips with one key takeaway each
• Quote graphics for Twitter and Instagram Stories
• Shorts and TikTok/Reels teasers that hook and drive back to the full video or a landing page, or generate qualified engagement. (Think: Comment CHECKLIST to get the complete list... type prompts when the clip only covers the first two)
▶︎ Measure what matters: watch time, ranking in search, referral traffic, leads from video CTAs and pipeline impact.

“But I don’t want to be on camera.” Use screen captures, product demos, floor walkthroughs, voiceovers, slides, customer testimonials, recorded calls you were already on camera for, or AI avatars. No need for a Hollywood setup.

“This is too time-intensive.” Batch-film on one day, outsource editing or leverage AI tools. (It's only time-intensive if you choose a time-intensive production option.) A single video can feed your whole content engine.

Stop chasing trends and likes… start owning search. YouTube builds trust, authority and fuels your pipeline. Use other platforms to remind your audience you offer real value - beyond a chuckle at Frank in Accounting, who is still getting the timing wrong when he tries to floss.

Remain awesome. :)

[Acclivity Agency @AcclivityAgency]

Your technical business's recovery starts BEFORE the recession ends—with the marketing decisions you make today.

Shawna shares the framework for maintaining visibility when others fade away.
https://t.co/KucF58TTYS

[Acclivity Agency @AcclivityAgency]

Economic downturn marketing strategy:

⇨ Competitors: "Let's disappear until things improve."

⇨ Strategic leaders: "Perfect time to capture market share while attention is cheaper."

[Acclivity Agency @AcclivityAgency]

Use LinkedIn to generate leads and expand your business network. You can effectively identify and pursue new business opportunities on the platform by creating a strong and appealing company profile, sharing valuable and relevant content. #B2BMarketing #MarketingTips

[Acclivity Agency @AcclivityAgency]

Data-driven content plays a crucial role in boosting the efficacy of your Account-Based Marketing (ABM) campaigns. By harnessing the data from your target accounts, you can tailor personalized emails, advertisements, and various other marketing materials. #B2BMarketing #Marketing

[Acclivity Agency @AcclivityAgency]

Having a well-defined lead generation strategy is essential for identifying and reaching out to the most relevant audience for your products or services. A solid lead generation strategy allows you to focus your efforts on maximizing your marketing and sales initiatives. #B2B

[Acclivity Agency @AcclivityAgency]

Develop a long-term content strategy to ensure that you do not have content gaps. This will allow you to consistently share new content but space it out to prevent content overload. Preparation is the key to success; prepare content beforehand for maximum success.

[Acclivity Agency @AcclivityAgency]

LinkedIn is a great platform to reach your audience. Remember, LinkedIn is a community of thought leaders looking to join the conversation with industry peers. It is an opportunity to share and engage authentically.

#B2Bmarketing #marketingtips

[Acclivity Agency @AcclivityAgency]

Use LinkedIn to generate leads and expand your business network. You can effectively identify and pursue new business opportunities on the platform by creating a strong and appealing company profile, sharing valuable and relevant content. #B2BMarketing #MarketingTips

[Acclivity Agency @AcclivityAgency]

Data-driven content plays a crucial role in boosting the efficacy of your Account-Based Marketing (ABM) campaigns. By harnessing the data from your target accounts, you can tailor personalized emails, advertisements, and various other marketing materials. #B2BMarketing #Marketing

[Acclivity Agency @AcclivityAgency]

Having a well-defined lead generation strategy is essential for identifying and reaching out to the most relevant audience for your products or services. A solid lead generation strategy allows you to focus your efforts on maximizing your marketing and sales initiatives. #B2B

[Acclivity Agency @AcclivityAgency]

Develop a long-term content strategy to ensure that you do not have content gaps. This will allow you to consistently share new content but space it out to prevent content overload. Preparation is the key to success; prepare content beforehand for maximum success.

[Acclivity Agency @AcclivityAgency]

LinkedIn is a great platform to reach your audience. Remember, LinkedIn is a community of thought leaders looking to join the conversation with industry peers. It is an opportunity to share and engage authentically.

#B2Bmarketing #marketingtips

[Acclivity Agency @AcclivityAgency]

Use LinkedIn to generate leads and expand your business network. You can effectively identify and pursue new business opportunities on the platform by creating a strong and appealing company profile, sharing valuable and relevant content. #B2BMarketing #MarketingTips

[Acclivity Agency @AcclivityAgency]

Data-driven content plays a crucial role in boosting the efficacy of your Account-Based Marketing (ABM) campaigns. By harnessing the data from your target accounts, you can tailor personalized emails, advertisements, and various other marketing materials. #B2BMarketing #Marketing

[Acclivity Agency @AcclivityAgency]

Having a well-defined lead generation strategy is essential for identifying and reaching out to the most relevant audience for your products or services. A solid lead generation strategy allows you to focus your efforts on maximizing your marketing and sales initiatives. #B2B