Activate

Activate Marketing Services: Your Pipeline's Gonna Love Us.

[Activate @Activate_MS]

Marketing leadership finds staffing as one of the biggest challenges right now:

(Chart unrelated, click link to view staffing info): https://t.co/o3imjd5bx4

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

21.5% of an email campaign’s opens occur within the first hour after being sent. By the sixth hour post-send, half (50.6%) of opens have occurred, while nearly three-quarters (73%) of opens take place within 24 hours.

https://t.co/Jgly0U8n1a

#b2bmarketing #demandgeneration

[Activate @Activate_MS]

79.6% of emails sent actually end up in the intended recipient's inbox! Get creative — it’s not only your subject line that needs to be genuine — the first line in your email is also critical to inbox success.

#b2bmarketing #leads #tech #demandgeneration

https://t.co/EKvpHAcvQ2

[Activate @Activate_MS]

Pipeline, followed by ROI, are the gold standard for B2B marketers measuring results:

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

We are honored to have 4 nominations from Just Global for the 2nd annual Dick Reed awards!

#demandgeneration #b2bmarketing #tech #JustGlobal

[Activate @Activate_MS]

The 2020s will focus on content – what to create and where to publish it – rather than operating content-related #demandgeneration within the business.

https://t.co/Fpgp7yT6P8

#b2bmarketing #leads #tech #contentmarketing

[Activate @Activate_MS]

Marketers: plan for what’s coming next, primary investments should focus on improving team resilience, restoring customer confidence, and enabling employees to fulfill their potential.

https://t.co/fKlB1Odp4a

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

2021 Trends from Activate’s Jack Rosenberger: Businesses understand the value of investing in technology and plan to lay out the big bucks in the year ahead.

https://t.co/5bd4PbI82a

#demandgeneration #b2bmarketing #leads #tech #2021marketing

[Activate @Activate_MS]

88% of B2B marketers doubled down on digital. Here’s the catch, #digitalmarketing activities are facing heightened scrutiny for direct sales impact.

https://t.co/JuqhXkbNob

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

Did someone say nurture? B2B marketers say that email newsletters are the most effective type of content for nurturing leads.

https://t.co/NICsVqzumb

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

Empathy in B2B marketing “increases audience members’ trust by promoting a willingness to address their needs as humans rather than as “marketing targets.”

More tips on empathy in marketing: https://t.co/waBpNmJSZZ

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

The average email campaign has a return on investment of 4,400%. Read on for some helpful tips:

https://t.co/7oLY832enc

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

What content can’t do for you; some good points to keep in mind:

https://t.co/LUfKLSLqTU

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

Sales and marketing initiatives seem to improve due to ABM.

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

An interesting survey uncovers the top three digital priorities: increasing share from current customers, acquiring new customers, and launching new products/services.

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

Activate and Marketing Charts #demandgeneration survey results are out! Please contact us if you would like a copy of the full survey.

#b2bmarketing #leads #tech

[Activate @Activate_MS]

Activate and Marketing Charts present the top B2B marketing charts from H1 2020:

https://t.co/zFHQxM15e4

#b2bmarketing #leads #tech #demandgeneration

[Activate @Activate_MS]

Companies that best maximize #ROI from #ABM programs have 11-50 accounts per individual rep:

#demandgeneration #leads #tech #b2bmarketing

[Activate @Activate_MS]

Humanize your content, there is a natural tendency to focus on products and features; change that habit:

https://t.co/vN9Rw4LnvK

#leads #tech #b2bmarketing #demandgeneration