@CardinalMason You’ve already had the thought that you wish to have/be something different however. So thought precedes. It’s correct thought and correct action. Action follows thought. No action would be different if you hadn’t first thought that’s what you want.
Unpopular opinion:
Good copy needs to be both creative AND clear.
Creative to differentiate, to peak interest and desire to read more.
Clear as to transfer the information customers WANT and NEED.
Yet SIMPLE.
“Simplicity is the ultimate sophistication”
Want to increase sales?
Build rapport with your customers, don’t just push out sales emails.
Develop a voice of your brand.
Emails people want to open just to enjoy the content.
From here, you can add in some CTAs to purchase your products/services.
You’re already an expert, even when starting out. You’ve just not acted upon the inner genius so you’ve not yet experienced it for yourself. Don’t talk yourself out of sharing your own insight just because you’re new. It’s this insight that will ensure your expertise.