AdExchanger

News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.

[AdExchanger @adexchanger]

25% of CTV bid requests can’t be trusted.

“Other” ≠ a strategy. It’s a symptom.

Alex White, COO @Peer39, breaks down why CTV needs program-level authentication to restore trust and value.

🔗 https://t.co/P2kU710IrD

[AdExchanger @adexchanger]

CTV is booming—but fragmentation makes it messy for SMBs. Smart curation solves it: one buy, premium reach, unified reporting + real outcomes.
Insight via Blake Hebert, Sr. Director of Publisher Operations, Premion.
Is curated CTV the real path to scale? https://t.co/V1526FXIly

[AdExchanger @adexchanger]

Interested in decoding what really drives growth?
Join us Thursday Oct 23 @ 11 am ET for “Causal Attribution Clinic” hosted by AdExchanger + M-Squared.
✅ Causal multipliers
✅ Triangulation
✅ Real-world attribution wins
Register free: https://t.co/K67N9An8cW

[AdExchanger @adexchanger]

Google just sunset most of Privacy Sandbox after the CMA released it from oversight. PAAPI, Topics, Attribution APIs—gone. Only CHIPS, FedCM + trust tokens remain.
Was Sandbox always destined to fizzle out? Curious where you land. https://t.co/DnCx4Ch55J

[AdExchanger @adexchanger]

Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact.
Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that.
Let’s make brand the most measured signal in advertising.
🔗 Read more: https://t.co/dA7c8bHMUs

[AdExchanger @adexchanger]

Race To The Bottom https://t.co/Djf6skHQlm

[AdExchanger @adexchanger]

CMOs are under pressure — and CFOs want proof, not metrics.
In this piece, Bradley Keefer, CRO at Keen Decision Systems, shares 3 CFO questions every CMO must be ready to answer to secure budget and earn trust.
👉 Full article here: https://t.co/JS92xdcurh

[AdExchanger @adexchanger]

Happening TODAY — and there's still time to join!
Efficiency isn’t enough in programmatic anymore. Media quality, transparency & context matter just as much.

🎙️ Live at 2PM ET with ARC Dig IO & Lioness Strategies
👉 Join here: https://t.co/79rq7yL82r

[AdExchanger @adexchanger]

Ad tech vets are leaving big roles to launch AI startups — and it’s starting to look like a full-on movement.
👉 Read more — and weigh in: Is AI the new frontier or just the next hype cycle? https://t.co/EVP6Ll1VCR

[AdExchanger @adexchanger]

Grace Briscoe, EVP at Basis, points to ad tech’s original sin: fragmentation.
Data silos = wasted time + limited insight.
The fix? Interoperability — building data “highways” so spend moves where it performs best.
Full article: https://t.co/4un3HrJfFP

[AdExchanger @adexchanger]

The easy button for marketing measurement? It doesn’t exist.
Madan Bharadwaj, CEO of M-Squared, says tech is just 25%—the rest is framework + expertise. His Marketing Accounting Framework makes marketing make sense to CFOs.
👀 Full article: https://t.co/pF8PmClFAv

[AdExchanger @adexchanger]

The Trade Desk wants to branch Prebid to include its Transaction ID—and publishers aren’t exactly cheering. After OpenPath + S&P500+, this new move is stirring déjà vu in ad tech. On The Big Story, we unpack why this feels like history repeating. 🎧 https://t.co/pl9kf4UZjn

[AdExchanger @adexchanger]

Brand safety tech = broken. High blocks but bad adjacencies still slip through.
Fox is testing Mobian’s AI to read context instead of just keywords — via Allison Schiff at @AdExchanger.
🤔 Is AI the reset ad tech needs or just another layer of complexity? https://t.co/m0ciDX8PCX

[AdExchanger @adexchanger]

Your social ads might not be the hero you think.
Tim Morton, Sr. Director, Data Science @Tatari, reveals how TV ads drive hidden lift across channels—aka the halo effect.
9/10 brands see better CVRs when TV is part of the plan.
🔗 https://t.co/4titTfHSeW

[AdExchanger @adexchanger]

Brands can’t grow on performance alone.

Join Square + Quantcast for a fireside chat on how to balance performance and brand to drive lasting growth.

🗓️ Oct 15, 2025 · 2PM ET: https://t.co/gfl4Ya51L5

#AdTech #MarketingStrategy #BrandGrowth

[AdExchanger @adexchanger]

Efficiency ≠ quality.

Join @AdExchanger + @WomenInProgNet Oct 16, 2 PM ET for a LinkedIn Live on connecting performance with media quality.

🎙️ Alexis Hochleutner + Jana Meron

👉 Register: https://t.co/4tu9zznXJC

[AdExchanger @adexchanger]

Retail media is moving beyond conversions. 🚀
With DoorDash Ads, brands can connect on-site + off-site, leverage first-party data, and measure every touchpoint.

The future is full-funnel. Learn how → https://t.co/EM96WOaRLs

[AdExchanger @adexchanger]

🚨 New @AdExchanger scoop by Anthony Vargas:
CleanTap used a $100 Raspberry Pi to fake a connected TV — and every major ad platform bought its spoofed inventory.

Proof that CTV IVT protections still have major gaps.
Full story → https://t.co/9U41m25H6T

[AdExchanger @adexchanger]

People Inc. (ex–Dotdash Meredith) is cutting 226 jobs — but says it’s doubling down on growth.
CEO Neil Vogel points to creator partnerships, D/Cipher+, and AI deals as the next phase.

via Anthony Vargas, AdExchanger 👉 https://t.co/ZrABbYa6yJ

[AdExchanger @adexchanger]

The Remedy Phase https://t.co/DKWOgGicV1