Mad Men

Learn how ad agencies sell to you. Use it to sell to them. I share insights from writing ads for 100s of brands | 20+ year agency writer

[Mad Men @AdInsiders]

Want to eliminate the competition?

Looking for a way to 10x your business?

You are the reason this account exists.

I have built a 20+ year career writing ads that have generated millions of dollars for billion dollar brands.

Follow along as I teach you everything I know (for free)

[Mad Men @AdInsiders]

@imposterbobo Great feedback is rare. Treasure it if you receive it.

[Mad Men @AdInsiders]

@imposterbobo @tferriss Yeah, my mind is fresher in the morning too. Sounds like a great routine.

[Mad Men @AdInsiders]

Can’t seem to write anything?

Just write anything.

Start writing your random thoughts down on paper
until you start to make sense.

Your writing muscle needs a warm-up.

[Mad Men @AdInsiders]

Can’t seem to write anything?

Just write anything.

Start writing your random thoughts down on paper
until you start to make sense.

Your writing muscle needs a warm-up.

[Mad Men @AdInsiders]

@AlinDragu Nice analogy

[Mad Men @AdInsiders]

Ever noticed how your best ideas hit you when you're doodling or just daydreaming?

Nothing to do with being 'productive'
All about being human

Ditch the hustle
Embrace the wander.

[Mad Men @AdInsiders]

@AlinDragu You got it down to a T

[Mad Men @AdInsiders]

@OutdoorsmanX A perfect combination

[Mad Men @AdInsiders]

@voidtolight Find the balance and there's less danger of falling over.

[Mad Men @AdInsiders]

@voidtolight They can be

[Mad Men @AdInsiders]

@GlennTrumanAI That is 100% true

[Mad Men @AdInsiders]

@TheManFreeMind Your purpose determines how you move forward

[Mad Men @AdInsiders]

@StoicGainz I know the feeling

[Mad Men @AdInsiders]

@TheManFreeMind It's important to capture them and develop the ones that work.

[Mad Men @AdInsiders]

@StoicGainz Yeah, it's crucial to snag your ideas before they wander away.

[Mad Men @AdInsiders]

@imposterbobo Exactly!

[Mad Men @AdInsiders]

@OutdoorsmanX Yes indeed!

[Mad Men @AdInsiders]

@voidtolight One is essential for the other

[Mad Men @AdInsiders]

Want to become a copywriter?

It's not just about having a way with words

Here are 9 skills and attributes that the best copywriters possess...

1) Empathy

The secret sauce?
Understanding your audience

Step into their shoes
Feel their pains, desires, joys

It's not about what you want to say
It's about what they need to hear

2) Research

Get good at hunting down the information gems

The more you know about a product or a client,
the more powerful your copy is

3) Adaptability

Can you write a knockout headline and a compelling long-form copy?

The versatility to adapt your style, tone, and length is key

4) Strategic Thinking

Copywriting is not all art but also science

Balancing creativity with strategy ensures your copy hits the mark

5) Proofreading

We all hate errors, right?

But in copywriting, they can be annoying

And they destroy trust

6) Storytelling

Nothing captivates a reader's attention like a well-told story

It's a universally powerful tool that can make your copy unforgettable

7) Time Management

Copywriting often comes with tight deadlines

Master your productivity and time management to stay on top

8) Resilience

You'll face criticism and rewrites

A lot

But remember, each critique is an opportunity to hone your copy

9) Constant Learning

The best copywriters never stop learning and evolving

Stay updated with market trends, consumer behavior, and new mediums

If you got value out of this, re-X this post

Or follow me @AdInsiders for more Xs.

[Mad Men @AdInsiders]

@TheManFreeMind Money management is a must have skill to be in a comfortable position

[Mad Men @AdInsiders]

@StoicGainz Love it! I never miss a day.