Advertising Standards Authority

Irish independent self-regulatory body set up by the advertising industry to promote the highest standards of advertising and marketing communications

[Advertising Standards Authority @AdStandardsIRE]

ASA Copy Advice
How to stay compliant before going live with your ads.
More info: https://t.co/B5csABdDPR

[Advertising Standards Authority @AdStandardsIRE]

Justin Walsh, Principal Officer at @RevenueIE, joined our Influencer Webinar to break down tax reporting for influencers and share tips on staying fully compliant. Watch the full session now https://t.co/s2EnzMP3oX

[Advertising Standards Authority @AdStandardsIRE]

An IVF clinic claiming to have ‘been here for nearly 40 years’ despite opening in 2021, a website displaying prices without VAT included, and an in-store promotional offer that did not state it was exclusively for students. More info https://t.co/MpG1oUKTOW

[Advertising Standards Authority @AdStandardsIRE]

Missed our recent webinar, The Business of Influencing?
Catch up anytime and hear insights from:
• Orla Twomey, Advertising Standards Authority
• Justin Walsh, Revenue
• Sarah Jane Staunton, The Collaborations Agency

👉 Watch back to the full session here: https://t.co/XHtgNY6PBW

[Advertising Standards Authority @AdStandardsIRE]

Upheld cases include misleading offer terms from An Post, misleading green claims from Rathwood, and irresponsible AI created content from Molloy’s Liquor Stores

Read more here: https://t.co/AmwGO8eVoP

#asa #adstandards #adcompliance

[Advertising Standards Authority @AdStandardsIRE]

Influencers & creators - learn the business side of content creation!
📅 Tues, 11 Nov | ⏰ 11am–12pm
Hear from ASA, Revenue and The Collaboration Agency.
Register here: https://t.co/OJ75WXqbnc
#TheBusinessOfInfluencing #InfluencerMarketing

[Advertising Standards Authority @AdStandardsIRE]

ASA has signed a data-sharing agreement with Competition and Consumer Protection Commission.
Under the agreement, ASA will be able to share information with CCPC, including the names and usernames of #influencers who have not complied with Irish advertising rules.

More info: https://t.co/AEe22rEfhJ

[Advertising Standards Authority @AdStandardsIRE]

If you got it for free without any involvement or input from the brand, it’s #gifted. But if the brand had any control over what you say in a post, it’s #AD

[Advertising Standards Authority @AdStandardsIRE]

Making environmental or 'green' claims in your advertising?
Make sure you can substantiate every statement.

Terms like 'eco-friendly', 'sustainable', and 'carbon neutral' may resonate with your customers, but without evidence, they could mislead.

Honest ads foster trust.

https://t.co/JuSndpS0I2

[Advertising Standards Authority @AdStandardsIRE]

Nine advertisements were found to have breached the Advertising Code at ASA's most recent Independent Complaint Council meeting. These included:
Eir
Dublin Airport Authority (DAA)
Dylan Oaks
Ella and Jo Cosmetics
Haven Pain Relief Centre
Image_a.d.s
Luxury Exchange
Twins_and_me
Voduz Hair
Read more here: https://t.co/MRUwAZNiWa

#asa #adstandards #adcompliance

[Advertising Standards Authority @AdStandardsIRE]

In case you missed it, our CEO, Orla Twomey, recently spoke with @Webwise_Ireland about influencer marketing, the guidelines and regulations surrounding online commercial content, and what parents need to know.

Watch it back here https://t.co/OltLdIWP9q

[Advertising Standards Authority @AdStandardsIRE]

Happy New Year!

[Advertising Standards Authority @AdStandardsIRE]

16 ads breached the #ASA Code at December’s Complaints Council meeting. Advertisers included:
Airport Driving School
Ashfield College
https://t.co/f1tLYUNrnp
Cresthaven Ltd.
Human Collective
Irish Buckfast
MJ Roofing and More
https://t.co/jNvfWGjrEu
Ogel Beds
POCO
Richmond Marketing
Superprof
The Self Improvement Project
Tonybet
Vibes&Scribes
Voduz Hair

4 ad complaints were not upheld.
More info: https://t.co/k9sEuTgOAh

[Advertising Standards Authority @AdStandardsIRE]

Not sure which #label to use on social media? Try on free online guide or download the flowchart here: https://t.co/9TjlzZOHZ9

[Advertising Standards Authority @AdStandardsIRE]

Tune in to hear our Chief Executive, Orla Twomey, chatting to @Webwise_Ireland

[Webwise @Webwise_Ireland]

🧐 Is it an ad?

🎙 In this new episode of Casting the Net, Webwise Youth Panelist Ishani talks to Orla Twomey, @AdStandardsIRE, about influencer advertising, what the rules are, and tips for teens to be able to spot an ad or a paid post online.

↪️ https://t.co/einKn1bnR4