Someone had to write this, and who better than @ChrisHarihar.
Here are 6 PR takeaways from Zohran Mamdani's mayoral win - lessons for adtech companies (and beyond).
Link below. ๐๐
I asked @perplexity_ai's @comet agentic browser to take me directly to a "reputable" SSP and DSP website.
See where it took me via the @AdTechPR blog. Link below! ๐๐
NEW: 84% of marketing and programmatic leaders say consumers are moving away from the web, per a new global study by @MediaLink and @LoopMe. Brands are responding by investing more in mobile apps.
Story below. ๐
The Trade Desk wants you to think the open internet is a good place to spend your money but then look at the title of this:
โDUPLICATE, OBFUSCATE, AND SOMETIMES LIE.โ
They want to scare you away from an open internet so you run on โtheirโ web.
In my latest for the @AdTechPR blog, I wrote about AppLovin's alleged SEC investigation and how better PR (more clarity about WTF the biz does/stands for) could be an antidote to some of its current ills.
Full link below. ๐
#AWNewYork25
Another adtech PR #AWNewYork25 piece by me for the @AdTechPR blog โ
I wanted to understand how AI search responded to these 2 questions:
-Whatโs the best DSP?
-Whatโs the best SSP?
See LINK ๐ below + tips on what might be helpful for better adtech AI search visibility.
๐
In another piece for @AdTechPR timed to #AWNewYork25, I preview 5 trends that will shape this weekโs adtech convos.
One of the trends: SSPs having a killer year story-wise. They're in one of the more interesting corners of the industry right now.
Hit the link for the full list. ๐