Adair Graphic

Adair Graphic Communications:
Content Management, Design & Production Solutions For Marketers & Publishers. #ContentManagement #AutomatedPublishing #PrintMedia

[Adair Graphic @AdairGraphic]

Everyone on the team should make it a priority. Brands should also remember that target audiences are diverse & varied and that marketing teams. therefore, should include those voices to reflect those experiences. #DirectMail #InkOnPaper #DiversityMatters https://t.co/9uKt3zEAzW

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Why emphasize direct mail when you have digital marketing? In an era of social isolation, direct mail matters. People have renewed their excitement for hand-delivered items, nearly 2/3 say letters and cards improve their connection with the outside world. https://t.co/KJBcJQwRB2

[Adair Graphic @AdairGraphic]

Modern direct mail enables you to automate the mail sending process. It allows you to link your eCommerce, CRM or other marketing platforms to the software. Once linked, the API helps you to send the mail with the click of a button. #DirectMail #InkOnPaper https://t.co/tUAgeu7BSp

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These days social media marketing is hailed as the darling of advertising and businesses have flocked to Facebook ads, Google ads, driving up the costs. Leaflets, on the other hand, are relatively inexpensive, especially when purchased in bulk. #InkOnPaper https://t.co/LNaZjXjpmq

[Adair Graphic @AdairGraphic]

If you think no one reads direct mail these days, you’re wrong. Direct mail marketing can be more effective than email marketing. Receivers open 80-90% of direct mail but only 20-30% of ad emails get opened. #DirectMail https://t.co/W4hrMQrJzB

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USPS has discussed plans to eliminate a tier of first-class mail designated for delivery in two days. Instead, all first-class mail would be lumped into the same three- to five-day window, the current benchmark for nonlocal mail. #DirectMail https://t.co/WJaBVQVZRY

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60 Second Fold of the Week: Moving Pop-Up Self-Mailer #DirectMail #InkOnPaper #PrintMediaWorks
https://t.co/H4fekKjAx8

[Adair Graphic @AdairGraphic]

Make sure that you add a QR code to your print material so that users can scan it with their cameras and visit your landing page. You can also add links to your social media profiles and encourage people to follow you on social media. #DirectMail https://t.co/wtfysmaLNA

[Adair Graphic @AdairGraphic]

Direct mail marketing continues because it is still successful. The key to a successful direct mail campaign is the mailing list. If you have a well-honed, targeted mailing list, you can get a better ROI than if you are mailing randomly. #DirectMail https://t.co/FHbCXoJqAs

[Adair Graphic @AdairGraphic]

Why emphasize direct mail when you have digital marketing? Because direct mail matters: According to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. #DirectMail #InkOnPaper https://t.co/KJBcJQwRB2

[Adair Graphic @AdairGraphic]

60-Second Fold of the Week: 'Laptop' Closed Gate Annual Report Brochure #DirectMail #InkOnPaper #PrintMediaWorks https://t.co/cIsftML4c3

[Adair Graphic @AdairGraphic]

Don’t overrun your audience with word salad. Remember, you aren’t writing War & Peace. Less is More, right? Editing your message is the key to delivering a powerful and lasting impact. And that’s what you’re after. #DirectMail
https://t.co/bx32tLnyNx

[Adair Graphic @AdairGraphic]

Smithers latest analysis shows that 2020, and the global coronavirus pandemic, have profoundly disrupted the global printing industry. Going forward, some of this will recede while others will have a lasting impact, accelerating existing market trends. https://t.co/5v5kRTHSK2

[Adair Graphic @AdairGraphic]

The pandemic had an impact on the titles that were launched with food, fitness, home and mags tied to celebrity influencers dominating the field. People still believe there is a need for print; they are stuck at home and looking for diversions. #PrintMedia https://t.co/dFi9vLslnM

[Adair Graphic @AdairGraphic]

Direct mail is growing exponentially. People are spending more time than ever at home, and businesses are tapping into this with physical touchpoints, such as postcards. #DirectMail #inkOnPaper #PrintMediaWorks https://t.co/6J5hL9RfZz

[Adair Graphic @AdairGraphic]

According to the latest numbers from the EPA, paper and paperboard products such as cardboard packaging, writing paper and newsprint have some of the highest recycling percentages among materials in the municipal waste stream. #SustainablePrint #Recycle https://t.co/CB25hNevmL

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60-Second Fold of the Week: Barn Door Tri-Fold Brochure #DirectMail #InkOnPaper #PrintMediaWorks https://t.co/wtGUAuuCzn

[Adair Graphic @AdairGraphic]

Print allows you to be present and visible particularly in the community where you are running your business. Design the perfect logo and use just the right materials that will suit your brand personality. #PrintMediaWorks #InkOnPaper https://t.co/8VF412O2aJ

[Adair Graphic @AdairGraphic]

A grocery store tends to get its goods from hundreds of separate vendors, many of which still communicate their offerings on printed catalogs dropped off by delivery workers or by sales reps. #PrintMediaWorks #InkOnPaper https://t.co/OjP5pDnZUt

[Adair Graphic @AdairGraphic]

60-Second Fold of the Week: Circle-Shaped Open Gate Fold #InkOnPaper #PrintMedia Works https://t.co/aaonGoJaYH