Adam Gassman

Growth & Marketing Executive | Founder at Lane 529 | Led Freshly's Marketing Team Through Its $1.5B Sale | Advisor |

[Adam Gassman @Adam_Gassman]

@aryanXmahajan engine

[James Surowiecki @JamesSurowiecki]

Hagan Scotten served three tours of duty as a Special Forces officer in Iraq, won two Bronze Stars, then came home, went to Harvard Law, and clerked for John Roberts. And we're losing him as a federal prosecutor because Trump wanted to cut a deal with Eric Adams. Travesty.

[Adam Gassman @Adam_Gassman]

@ShaanVP If you struggle to unwind at night, I'd recommend Dream. It's actually clinically shown to improve your ability to fall asleep & stay asleep. https://t.co/eShnSRazdz

[Adam Gassman @Adam_Gassman]

Jadakiss on Big L: 'They Should've Gave Him His Flowers When He Was Here' https://t.co/GXs1CPQc4o

[Adam Gassman @Adam_Gassman]

Struggling to get your promos/discounts to improve CAC or acquire profitable customers? Take the 6-step discount creation process I used to drive $1B+ in profitable revenue for D2C brands. https://t.co/WNRUekiSiN

[Justin Welsh @thejustinwelsh]

A good rule of thumb:

If it's always someone else's fault, it's probably your fault.

[Adam Gassman @Adam_Gassman]

Marketing isn't a beauty contest. But, unfortunately, too often, marketers obsess first with creating the best-looking ads and second with whether they will resonate and convince consumers that their product is their solution.

[Adam Gassman @Adam_Gassman]

This is the most honest thing I've read today.

[Adam Gassman @Adam_Gassman]

The facts about UGC ads marketers don't want to hear
1) UGC ads aren't unique anymore.
2) UGC will not perform on its own just because its UGC.
3) Your customers create better ad hooks than you.
4) Don't copy ad hooks.

Read the full breakdown here --> https://t.co/2KKu7wyrGS

[Adam Gassman @Adam_Gassman]

If you're new to the channel, analyze other ads on the platform, watched on TV/YouTube, or received in the mail that made you stop and interact.

[Adam Gassman @Adam_Gassman]

After seeing the channel mixes of several different D2C startups, these are the 5 reasons most marketing teams can't scale profitably ⬇️

[Adam Gassman @Adam_Gassman]

5. Diversifying Channels But Not Creative Formats

Past creative performance on other channels should inform the new channel creative but shouldn't dictate it.

You must tailor creative to the specific channel or expect poor performance.

[Adam Gassman @Adam_Gassman]

A great thread to read if you’re struggling with paid social creative performance.

[Tamir Vakil @TamirVakil]

Better ad hooks can generate incremental sales - here is how you get 40%+ stop rates on your ads (a thread)

#paidsocial #creative

[Adam Gassman @Adam_Gassman]

Growing a subscription business’s annual revenue from < 5M to a $1.5B sale and advising several other subscription businesses has given me insights into several missed opportunities. Here are the 12 biggest --> https://t.co/vSh597Zvlh

[Adam Gassman @Adam_Gassman]

Marketing evolves rapidly. The best advice I ever received was to learn and grow constantly. The moment you stop learning, you get left behind.

[Adam Gassman @Adam_Gassman]

@Conniesends @klaviyo Agencies should champion improved revenue efficiency, incremental CAC reduction, and driving higher-value customers through the funnel.