Hagan Scotten served three tours of duty as a Special Forces officer in Iraq, won two Bronze Stars, then came home, went to Harvard Law, and clerked for John Roberts. And we're losing him as a federal prosecutor because Trump wanted to cut a deal with Eric Adams. Travesty.
@ShaanVP If you struggle to unwind at night, I'd recommend Dream. It's actually clinically shown to improve your ability to fall asleep & stay asleep. https://t.co/eShnSRazdz
Struggling to get your promos/discounts to improve CAC or acquire profitable customers? Take the 6-step discount creation process I used to drive $1B+ in profitable revenue for D2C brands. https://t.co/WNRUekiSiN
Marketing isn't a beauty contest. But, unfortunately, too often, marketers obsess first with creating the best-looking ads and second with whether they will resonate and convince consumers that their product is their solution.
The facts about UGC ads marketers don't want to hear
1) UGC ads aren't unique anymore.
2) UGC will not perform on its own just because its UGC.
3) Your customers create better ad hooks than you.
4) Don't copy ad hooks.
Read the full breakdown here --> https://t.co/2KKu7wyrGS
5. Diversifying Channels But Not Creative Formats
Past creative performance on other channels should inform the new channel creative but shouldn't dictate it.
You must tailor creative to the specific channel or expect poor performance.
Growing a subscription business’s annual revenue from < 5M to a $1.5B sale and advising several other subscription businesses has given me insights into several missed opportunities. Here are the 12 biggest --> https://t.co/vSh597Zvlh
@Conniesends@klaviyo Agencies should champion improved revenue efficiency, incremental CAC reduction, and driving higher-value customers through the funnel.