Adam Kelly

Head of Digital @_tap23

[nick crompton @nickcromp]

Can’t believe I’m posting for the first time since leaving Team 10 to comment on Justin’s Coachella set lol…

Anyone calling it lazy is missing the business.

He sold his publishing and artist royalties to Hipgnosis in 2023. UMG owns the master recordings. Every minute he spends performing the old catalog is a minute he's putting in work for other people's royalty checks.

Playing the YouTube videos costs him nothing. No band, no backup singers, little production. Fans still get records like Baby, Sorry, Beauty and a Beat, and Never Say Never. All the nostalgia, none of the overhead. He saved his actual performance for Swag, which is the era he owns.

He also got discovered uploading videos to YouTube as a kid. A laptop on the main stage is the most intimate, on-brand, and authentic thing he could've done.

And he's in a completely new chapter doing it the way he wants. No Scooter, new team, new business structure. Full control for the first time in his career.

If you didn't like it, you're just not a Belieber 🤷🏼‍♂️

[Match of the Day @BBCMOTD]

Vimal Yoganathan became the first Tamil footballer to score in the EFL earlier this season.

Tonight, the 19-year-old who came through the Liverpool academy returns to face the club in the FA Cup!

He will add the stadium to a growing list of iconic grounds he's already played at, including Old Trafford and Wembley. 🏟️

[Vimal Yoganathan @VimalY45]

Yeh mad.
From ball boy to playing at Anfield was nothing but crazy.
Enjoyed the night, unfortunate result but more than proud of the boys.
Support was unbelievable from travelling supporters ❤️

[Nubaid Haroon @RamboFYI]

Idk how else to say this but seeing a brown man walk off the pitch at Anfield felt so so special

Shout out the boy Vimal Yoganathan

[David Alaba @David_Alaba]

Sign up to my newsletter here - https://t.co/U7U2xenakd

[Adam Kelly @Adam_Kelly8]

@David_Alaba 🔥🔥🔥

[TaP23 @_tap23]

‘Kenny Dalglish’, directed by Asif Kapadia, is OUT NOW on Amazon Prime. A remarkable story of one of football’s greatest players, told with honesty, humility and heart. ❤️ YNWA https://t.co/zQUFub9Q4g

[TaP23 @_tap23]

no.1 in the UK on Amazon Prime ♥️🌟

#KennyDalglish #TaP23 @primevideouk @kennethdalglish

[Sir Kenny Dalglish @kennethdalglish]

Saturday night in Liverpool for the premiere of ‘Kenny Dalglish’, directed by Asif Kapadia. A really memorable night shared with family and friends in the city that’s given me so much. ❤️ YNWA

[Sir Kenny Dalglish @kennethdalglish]

A great evening at the London premiere of ‘Kenny Dalglish’, surrounded by family, friends and so many familiar faces. Truly humbled by all the support and kind words. ❤️ YNWA

[TaP23 @_tap23]

An incredible journey deserves to be told. Directed by Asif Kapadia and co-produced by TaP23, this documentary celebrates the remarkable life of Sir Kenny Dalglish. From his legendary career on and off the pitch as player and manager, to the values he’s carried through his life.

[TaP23 @_tap23]

Vimal Yoganathan impressed in pre-season and started @BarnsleyFC’s first game of the season this weekend where they won 3-1. Vimal won the most duels (10) in the match 🌟

#TaP23 #VimalYoganathan #Barnsley

[TaP23 @_tap23]

Proud to see Kelly Cates on the cover of The Sunday Times Style. A brilliant feature spotlighting her journey, her humour, and her headline-making new role on Match of the Day.
#KellyCates #SundayTimesStyle #TaP23 #Decibel @satellite414

[Danny Welbeck @DannyWelbeck]

24/25 💙🤍 Thank you Seagulls!

[Adam Kelly @Adam_Kelly8]

@David_Alaba 🤍🤍🤍

[Obiagu 🖤🦁 @MayowaQuadri_]

My biggest takeaway away from Eubank Jr Vs Benn is the importance of fatherhood. Both of those men just wanted to make their fathers proud. Having them there with them meant the world to them. In victory and in defeat. It wasn't about inheriting beef. It was about legacy..

[TaP23 @_tap23]

Scoring in the Champions League and Manchester derby, Lily is showing why she is one of the top prospects in the country! 💫⚽️

#LilyMurphy #ManCity #TaP23

[TaP23 @_tap23]

Excited to welcome Lily Murphy to the TaP23 family!

Having already made her breakthrough into the Man City first team as a teenager and representing England at youth level, Lily with her blistering speed has the world at her feet.

[TaP23 @_tap23]

Pleased to announce Vimal Yoganathan signs a new contract extension at Barnsley until 2028. He now joins Oldham Athletic on loan until the end of the season. All the best Vim 💫

#VY45 #Barnsley #Oldham #DeadlineDay

[Adam Kelly @Adam_Kelly8]

Welcoming @KellyCates to the team @_tap23 🌟

[TaP23 @_tap23]

Excited to welcome @KellyCates as a new client , in partnership with Decibel

Kelly is one of the UK’s leading sports broadcasters, presenting Sky Sports Premier League Football as well as football and major events on BBC Radio Sport 🌟