Freelance 3D Artist - Motion Graphic NFTs, Archviz & Product design | Open for Commissions | Past works: @_buildspace / @thirdweb / @fdotinc / @devfolio
I made this NFT for the folks at @thirdweb_ 'thirdweb certified' is a cool new incentive they're launching to connect web3 developers with high value opportunities! Check it out now 🚀🔥
Whenever I speak to someone about marketing at @thirdweb, they’re always surprised to hear we’ve never had more than 6 people working on it.
We’ve gone from 0 → 60k monthly devs and 0 → millions ARR whilst keeping the team the size of a 5-a-side squad.
Output rarely scales in proportion with headcount — here’s a few thoughts on how we do it:
◆ Bring great production in house. My first hire is always a great designer, and then a great video editor. Being able to produce great content without relying on external parties is an instant superpower.
◆ Make growth everyone’s problem. It should be a core pillar of the company culture. Especially with a technical product, your engineers are usually your best marketers - but it’s not their priority and it won’t be unless you make it. Make everyone feel the importance of growth and give them the tools to create content that fuels the machine.
◆ Focus. It’s incredibly easy to spend time on stuff that doesn’t matter. Sponsoring every hackathon and appearing at every event. Choose one or two to show up in a big way and say no to the rest. The highest leverage growth is always done at the keyboard.
◆ AI. Obviously, but now more than ever. We’ve built a number of workflows that make content creation instant - the trick is to have models trained on our old content which kills hallucinations or shitty copy.
@alec_dilanchian Goodluck Alec! I've been there and in some ways i still am, it's not easy but well worth it. I believe in you and can't wait to see what you'll achieve💪❤️
I have some tough news.
Today, @_buildspace is closing.
I wanna be real about everything.
It’s not because of investor pressure, runway, internal drama, monetization, or any of those reasons.
The actual reason is a bit more personal.
I wrote a letter about it below.
I know this company means so much to so many people. I hope after reading the letter, you can understand.
Ty for the five best years of my life.
No matter what happens, ily.
https://t.co/aKz2DJCENg