Nelsun

Music Business Strategist, Mgt, & Artist Development. Author: Masters of B.A. (Marketing) [email protected]

[Nelsun @Adapioyi]

Big Announcement

Four months ago, I set out to document my thoughts and experiences on Artist Development into a result oriented guide for artists, executives and professionals in the music business.

Today, I’m excited to announce that the book ARTIST DEVELOPMENT: MOVING FROM GOOD TO VALUABLE is officially out!

This 370-page book is a structured compendium of relevant content that can help artists grow and become productivity; guided by creativity, timeless principles, and proven management concepts.

But beyond the book, this is also the beginning of a bigger vision: the journey towards the establishment of the Imerge Creative Hub (ICH), Lagos.

The ICH will be a community based environment and marketplace where emerging creatives in the music business can create affordably, collaborate and achieve their goals seamlessly.

Proceeds from this book will go towards making that dream a reality.

I’m calling on the creative community and every stakeholder in the music business to support this vision with goodwill and solidarity by way of purchase of this book.

To God be the Glory.

👉 Get the eBook (₦10,000): https://t.co/IPdlV9mt1g
👉 Order the Hard Copy (₦15,800): https://t.co/cA23IMnJWL

[👑DaveCash (Adore U out now!!) @davecashomologo]

“THE ONE” - The Tracklist

[👑DaveCash (Adore U out now!!) @davecashomologo]

My Debut EP "THE ONE" Out this Midnight.🌎

Many sweat and sleepless nights was put into this, I'll appreciate every support and repost.
Jah bless U

[Nelsun @Adapioyi]

See, there are emerging Artistes who can’t do anything else outside music.

Music is their only path to fulfillment in this life.

It is sad that some of them are signed to labels who aren’t managing them well, or those who can’t afford the right information and opportunities.

[Nelsun @Adapioyi]

Majority of the people who can or will make your song go viral may not necessarily care about the music.

For them, it’s about what they can use your music to achieve; either for social proof, emotional connection or economic purpose.

Your content should communicate value.

[Nelsun @Adapioyi]

It is okay to be an amateur Artist who just wants to do music as a hobby.

But the moment you enter the music business, your product must be needed, useful or valuable to your market.

If people can't see any economic or emotional usefulness in your music, you'll be ignored.

[Nelsun @Adapioyi]

@uyai___ That’s if it’s not happening already.

[Nelsun @Adapioyi]

As an artiste,

Learning how to prod music enhances your ability to create.

But learning social media/content creation enhances your ability to sell your music effectively.

Both skills are valuable, but if you have to prioritise one, learn how to sell your music.

[Nelsun @Adapioyi]

Big Announcement

Four months ago, I set out to document my thoughts and experiences on Artist Development into a result oriented guide for artists, executives and professionals in the music business.

Today, I’m excited to announce that the book ARTIST DEVELOPMENT: MOVING FROM GOOD TO VALUABLE is officially out!

This 370-page book is a structured compendium of relevant content that can help artists grow and become productivity; guided by creativity, timeless principles, and proven management concepts.

But beyond the book, this is also the beginning of a bigger vision: the journey towards the establishment of the Imerge Creative Hub (ICH), Lagos.

The ICH will be a community based environment and marketplace where emerging creatives in the music business can create affordably, collaborate and achieve their goals seamlessly.

Proceeds from this book will go towards making that dream a reality.

I’m calling on the creative community and every stakeholder in the music business to support this vision with goodwill and solidarity by way of purchase of this book.

To God be the Glory.

👉 Get the eBook (₦10,000): https://t.co/IPdlV9mt1g
👉 Order the Hard Copy (₦15,800): https://t.co/cA23IMnJWL

[Nelsun @Adapioyi]

Social media/Content creation

[TMC @Temimusiconnect]

What's one skill every upcoming artist should learn outside singing, songwriting or producing?

[Nelsun @Adapioyi]

Today’s phone manufacturers need to understand that today’s phone users don’t know what they want. Create whatever product you want; the people who like it will find it.

[genie is a retired sports fan @w0lfslater]

Today’s music artists need to understand that today’s music consumers don’t know what they want. Create whatever music you want; the people who like it will find it.

[Nelsun @Adapioyi]

Many Artistes are more in love with the product they create than the value it will offer the listener.

Forgetting that it is only when value is perceived in the music by the listener that money is guaranteed to the Artiste.

[JaZZ🖤 @J_a_doubleZ]

the goal isn't just to make everything sound good guys come on

it's to make the listener feel something and feel it deeply

[Nelsun @Adapioyi]

You can get everything right with your Artiste as a manager, but if you’re unable to secure quality & consistent shows for them, that’s a clear indicator in the quality of the Artiste’s impact & growth.

In the studio they are creators.

On stage they are Artistes.

[Nelsun @Adapioyi]

@PRINCESSBASE I see your point.

But, why does it seem like the unsigned Artistes are making more waves than the signed who have management backing?

[Nelsun @Adapioyi]

How will the Artiste build the business if the “music doesn’t work or their career doesn’t go as planned”?

Record Labels are not financial institutions. Their primary responsibility is to create an enabling environment for the Artiste to be successful doing music.

[408 🦂 @Smeez408]

Labels need to start encouraging artists to build businesses outside music, just in case the music doesn't work out or their careers don't go as planned.

Almost like what football academies are beginning to do, preparing players for life beyond football.

[Nelsun @Adapioyi]

@official_djko In Lagos…

[Nelsun @Adapioyi]

Going by this, is it correct to say that these Labels sign Artistes who lack the capability to make “good music” even when provided the right mgmt?

Or do these signed Artistes loose their ability/responsibility to create “good music” the moment they get signed?

[GO GETTER @PRINCESSBASE]

Management can amplify potential, develop an artiste & create opportunities but it cannot replace the artiste responsibilities to make good music

[Nelsun @Adapioyi]

Most Artistes care about their relationship with their manager & their music than they are with the consumers/fans.

Regardless of your relationship with your team & your music, the only relationship that guarantees your overall success is that which you’ve with the fans/market.

[Ish, Esq. @TheBayoIshola]

Lifestyle funding is not artist development.

When labels burn capital on vanity expenses instead of rigorous management, data-driven marketing, and rights infrastructure, they create unrecouped debt rather than sustainable careers.

[Nelsun @Adapioyi]

Trying to rush and fund a release “primarily” to catch up with the Detty Dec wave, is like a waste of resources.

Show promoters/organizers & DJs already know the Artistes who will be in demand.

Artistes who’ve adequately served their fans will reap what they’ve sown.

[Nelsun @Adapioyi]

Music lovers hardly make room for new music or Artistes during holidays/festivities.

They’ll 100% of the time listen to & attend shows of Artistes that made their year from Jan-Oct, than to listen to your new music/Artistes.

If you’ve not done much as an Artiste from feb - Oct,

[Nelsun @Adapioyi]

99% of Labels in Nig only bring money to fund their Artiste’ lifestyle & music, and not quality mgmt.

Because if mgmt is the focus, we should see more Labels breaking Artistes annually.

Despite the money being spent by Labels, unsigned Artistes are making waves than the signed.