Adaptive Marketer

Marketing Strategy, Product Marketing and Leadership. Follow me at @gerardodada
tweets are my own

[Adaptive Marketer @AdaptiveMktg]

Interesting to see this job post for someone to own both analytics and growth strategy. Tells you more about the company and how they see marketing and growth: as a numbers game. I would never ask the same person to own both

[Gerardo Dada @GDada7]

What is Product Marketing and why is it so Important? https://t.co/5Q2sEgcSfE #ProductMarketing #PMM #productmanagement #CMO

[Adaptive Marketer @AdaptiveMktg]

Coffee and getting your customers to Love you https://t.co/0rEtcZHRWX

[Gerardo A. Dada @gerardodada]

I just finished The Hero Code by Admiral William McRaven. A short book with 10 principles to live life by.

Highly recommended. The audiobook is great.

https://t.co/MeUDah0f9G

[Gerardo A. Dada @gerardodada]

Most of us know Crossing the Chasm — but what happens when innovation strategy outruns customer adoption?

The Three Horizons framework, with EVs as an example teach us that customers decide the horizon, not PR.

👉 https://t.co/kQLaQweFbx

#strategy #technology #innovation

[Brandi Starr @ModernMktgStarr]

Revenue Rehab EP 34: Competitive Intel vs. Competitor Obsession - Striking the Right Balance with Tiziana Barrow and @gerardodada https://t.co/KWbJ7kYAJR

[Gerardo A. Dada @gerardodada]

72% of vaccine misinformation comes from conspiracy groups like Qanon and foreign influence networks. If you are still not vaccinated, this is who you are trusting your life with, directly or indirectly. #GetVaccinated - source @therealyonder

[Gerardo A. Dada @gerardodada]

It's time to hold @Amazon accountable for the disinformation they disseminate. Just as bad as FoxNews they supported Infowars and as of today sell 'stop the steal shirts, and have multiple movies that continue to spread lies, hate, and seed division. Please RT

[Gerardo A. Dada @gerardodada]

Removing Trump is not enough to save our democracy. We need to stop the propaganda and misinformation machines like FoxNews and Facebook that seed hate. and poison americans. They are evil. Marketers, please do not support Facebook with your advertising dollars. #CMO #advertising

[Adaptive Marketer @AdaptiveMktg]

@TurnerNovak Wasn't Quibi led by a woman? CEO...

[Adaptive Marketer @AdaptiveMktg]

Gave e goosebumps too. Great ad from a persuasion point of view. very powerful.

[Melinda Marks @melindamarks]

I don’t normally share political ads, but this one w/ @springsteen gave me goosebumps.
#vote #AmericaNeedsPennsylvania

[Gerardo A. Dada @gerardodada]

Vote Smart. Most of us live in a biased information bubble. It is our responsibility to question what we read, research, explore other points of view, and vote informed. Our responsiblity is to our country, not to a candidate or a political party. https://t.co/glutea2n7Z

[Gerardo A. Dada @gerardodada]

@LaurenWitzkeDE An immigration moratorium is absolutely un-American. We are a nation of Immigrants. Over half of the Fortune 500 were founded by immigrants or sons of immigrants. Among those are Steve Jobs, Tesla, Einstein, Elon Musk, and many others. Your position is ignorant and misinformed.

[Adaptive Marketer @AdaptiveMktg]

@JohnLegere So you are advocating masks and leadership yet fail to take a position for the person who is leading and promoting masks and you fail to stand against misinformation, lack of leadership, and no masks. Sorry John, but you are a coward and a poor leader.

[Adaptive Marketer @AdaptiveMktg]

One of the best marketing blog posts you will read this week https://t.co/Vd2yIIw4kk The importance of simplicity in marketing. It's so good, I spent a couple hours reading the archive of posts from @Kellblog #marketing #CMO #simplicity

[Gerardo A. Dada @gerardodada]

"For America’s brands, de-sponsoring Fox News may have become the smart as well as right thing to do." It’s Time to Defund Fox News https://t.co/R5VUWme8RM #StopHateForProfit Hello @_amychang and @JennaL15 what do you think? Have some integrity

[Gerardo A. Dada @gerardodada]

Companies like @tecovas (@paulhedrick are you listening?) @subway and @libertymutual remain complicit instead of supporting #StopHateForProfit and acting according to their 'values'. Facebook lost $6B in market cap so far. Do the right thing. https://t.co/OrgusXq8zf

[@[email protected] @augieray]

"Let’s not be passive anymore."

Marketers need to do better!

An Open Letter to Marketers and Advertisers
https://t.co/7vvSfxnz0o

[Gerardo A. Dada @gerardodada]

@tecovas Paul, what I would like to hear is why @tecovas has continued to fund hate, racism, and misinformation by advertising on the most racist show on the planet. Do you have any principles? Are you a racist too?

[Adaptive Marketer @AdaptiveMktg]

Back in 2015 Bill Gates told us about the CoVid-19 outbreak and what to do about it,, how would it spread, fatalities, and economic impact. Will we learn now? Will governments invest? https://t.co/lzgVSEiP4f via @TEDTalks