Addy Awofisayo

Leading YouTube Music in Africa

[OkayAfrica @OkayAfrica]

🌍😍 Music executive Addy Awofisayo began her career in finance before taking a risk to pursue her love for storytelling. That led her to Microsoft, and then to leading African music at YouTube.

Hear more about @AddyAwo's journey here: https://t.co/PGocAJZpuS

[Addy Awofisayo @AddyAwo]

The Gracey Mae!!! 🙏🏾🙌🏾🙌🏾

[gracey mae @_graceymae]

@youtubeafrica had the littest party this GRAMMY weekend. Music, food, vibes, all 10s. They celebrated East, West and South Africa beautifully. Don’t get my started on the Fela tribute too!

Plus everyone was there! Davido, Busta Rhymes, Akon, Wale, Gunna, Tyla, Ayra Starr, Omah Lay, Moliy, DJ Tunez, Juls, Poco Lee, Wurld…should I continue?

As always @addyawo you did an incredible job: the event production, to the installations, the venue, the line up - thank you!

#grammys #youtube #afrobeats

[Google in Africa @googleafrica]

Grammy weekend was a movie. 📷📷

The 2nd edition of YouTube's Pamoja brought together African artists, the diaspora and global collaborators to celebrate the global power of African music.

From honoring the legendary Fela Kuti to celebrating with the nominees, Tyla, Ayra Starr, Omah Lay, Davido —the energy was unmatched.

More than just a party—a cultural milestone. 📷

Relive the magic of our celebration of African Music & Culture during Grammy Weekend.

Check the recap below! 📷📷

https://t.co/8MuNssFQlu

[Deeds Magazine @Deedsmag]

Building moments is one thing. Building systems is another. In our latest Deeds story, @addyawo - Head of Music for Sub-Saharan Africa at Google and YouTube breaks down the infrastructure African music needs to sustain its global moment - from strategy and education to ownership, access, and long-term thinking. This isn’t hype. It’s the blueprint.

Read the full story via the link in bio. 🔗
✍️: @justabdulmuqsit

[Google in Africa @googleafrica]

It’s almost time! ✨ Get ready to join @mosesblisslive live in one hour for an unforgettable night of music.

Grab your headphones and prepare to worship. The show starts at 8pm WAT! ▶️ https://t.co/Z7G5HctLSn

TisTheSeason #LiveNow #GoogleAfrica

[Addy Awofisayo @AddyAwo]

It was such a pleasure speaking with you @justabdulmuqsit! Thanks so much for having me.

[genio-creativo @justabdulmuqsit]

It's been a fulfilling year and to close it out, I had an in-depth conversation with Addy Awofisayo (@AddyAwo), Head of Music, SSA at Google & YouTube, on the state of African music, its growth, and what’s next.

Please read and retweet. Gracias 🥂https://t.co/DIf5yOGoXo

[genio-creativo @justabdulmuqsit]

It's been a fulfilling year and to close it out, I had an in-depth conversation with Addy Awofisayo (@AddyAwo), Head of Music, SSA at Google & YouTube, on the state of African music, its growth, and what’s next.

Please read and retweet. Gracias 🥂https://t.co/DIf5yOGoXo

[Google in Africa @googleafrica]

Turn the volume all the way UP! 🎶 Huge congrats to @GaiseBaba & @LawrenceOyor! "No Turning Back II" is officially the #1 most-watched music video in Nigeria for 2025! 🇳🇬 🎧
#YouTubeNGTopLists #YouTubeRecap2025

[Google in Africa @googleafrica]

And Nigeria's Top Creator of 2025 is… @OmoniOboli
! 🎉 You are an absolute powerhouse storyteller! From keeping us glued to our screens to building an amazing community on Omoni Oboli TV, your impact is undeniable.
P.S. Asking for a friend... what does Achalugo mean? 📷 #YouTubeNGTopLists #YouTubeRecap2025

[Addy Awofisayo @AddyAwo]

Late to this, but I just finished watching "To Kill A Monkey" and wow wow wow. Every character brought out some emotion from me. Literally every character. You dont get to see that very often. I was rooting for Efe until he betrayed Oboz. He didnt get enough of what he deserved!

[GRAMMYS @RecordingAcad]

Congrats Best African Music Performance winner - "Love Me JeJe" @temsbaby. #GRAMMYs

WATCH NOW ⤵️ https://t.co/OuKk34kvdu

[Addy Awofisayo @AddyAwo]

Thank You! Very humbled!

[Pizzazz Media @MediaPizzazz]

Behind the scenes but always making BIG moves! 🌍✨ ADDY AWOFISAYO @AddyAwo is the unsung hero connecting African talents to the global stage, and paving the way for music in Africa.

A true boss lady who deserves her flowers! 💐💼

[Pizzazz Media @MediaPizzazz]

Behind the scenes but always making BIG moves! 🌍✨ ADDY AWOFISAYO @AddyAwo is the unsung hero connecting African talents to the global stage, and paving the way for music in Africa.

A true boss lady who deserves her flowers! 💐💼

[Google in Africa @googleafrica]

Live from the Carpet 🎥✨ We will be kicking it with your fave artists and giving you the ultimate sneak peeks. Catch you at @TheSAMAs 📣
When: Saturday November 2nd
Where: https://t.co/CfRirUcqds
Time: 8PM SAT
#SAMA30 #LessNoiseMoreMusic

[Celestial being @ayrastarr]

Mobstarrrsss goo join the live stream tonight!!!!!
https://t.co/fCgzfu6Mlj

[Google in Africa @googleafrica]

🌍 The World is Listening! African music is making waves, & YouTube is the platform that brings it to the world.🌟 Tonight, experience @ayrastarr live from Nairobi! Watch her Live 🕒 9 PM EAT: https://t.co/foamHWe24I
#AyraStarrYouTubeLive

[Google in Africa @googleafrica]

🎶 Big News!🎶 Grammy-nominated Afropop star @ayrastarr is performing her first-ever YouTube Live concert from Nairobi! ✨ Join fans worldwide as she celebrates her new album “The Year I Turned 21”
Oct 20th, 9 PM EAT 📺 https://t.co/jrG2PzcgHZ
#AyraStarrYouTubeLive

[Global Africa Business Initiative @GlobalAfricaBiz]

Join us at the Unstoppable Africa event to discover how Africa's top YouTube creators are driving innovation and shaping the continent’s digital economy.

This exciting session, moderated by @AddyAwo, Head of Music, Africa at @Google & @YouTube, will showcase how creators are unlocking new opportunities for Africa’s creative industries.

Convened by the UN @globalcompact, the Global Africa Business Initiative's Unstoppable Africa event will explore Africa’s growth trajectory and business opportunities across all sectors of its economies. 🌍

🔗 Register to attend virtually and be part of the conversation: https://t.co/b3RRd7hdfJ

#UnstoppableAfrica #GABI2024 @googleafrica

[Global Africa Business Initiative @GlobalAfricaBiz]

We are thrilled to announce that @AddyAwo, Head of Music, Africa @Google/ @YouTube, will be joining us at our flagship Unstoppable Africa event.

Convened by the UN @globalcompact, Global Africa Business Initiative's Unstoppable Africa event will spotlight the incredible growth and business opportunities across Africa’s diverse economies.

Register to attend the event virtually: https://t.co/b3RRd7hdfJ

#GABI2024 #UnstoppableAfrica

[Addy Awofisayo @AddyAwo]

Which African country should get the Love Is Blind franchise first and why?
#LoveIsBlind