Video landscape has changed as we know it as traditional TV merges with the internet. With greater granular targeting in a brand safe environment, will the use of addressable TV increase beyond the pandemic? We think so! https://t.co/4YXcprbeTF #addressabletv#digitalmedia
OOH sites are "bee"ing used in innovative ways. The city of Leicester has partnered with @clearchanneluk transforming bus shelters into bee living roofs to help combat the bee population decline: https://t.co/KIke4xsAiT #OOH#marketing
With one swift gesture in a press conference, Cristiano Ronaldo wiped value off Coca-Cola’s share price…or did he? A month on, we used our Social Listening tool @meltwater to take a deeper look…
#branding#marketing
Having an up-to-date CRM system is crucial when building brand loyalty and nurturing leads. They connect the dots for advertising campaigns and act as an extension of advertising from a user journey perspective. Therefore, companies are & will remain, heavily reliant on CRM #CRM
The Drum caught up with Susanne Ronnqvist Ahmadi, vice-president of international marketing at @HubSpot, to get her take on customer experience expectations in a post-pandemic world 👉 https://t.co/V8kT17eoda #ad
The latest campaign from @KFC is a brilliant example of relevant and reactive marketing by replacing their iconic tagline 'Finger Lickin' Good' with slogans taken from other brands. We are hopeful there will be a return!
https://t.co/5RUKzXh3sN
It's important to continue spreading the message beyond IWD. That's why this week we are dedicating every one of our social posts to be around the topic so we can continue building awareness to such an important cause #womensequalityday#womenleaders#internationalwomensday2021
In celebration of International Women's Day, we have shone a light on some of the inspiring women at ami and spoken to them about what IWD means to them #ChooseToChallenge2021#IWD2021
A great example of a fast paced TV ad by Green & Black, shared by @Campaignmag as their ad of the day. Gripped by the use of nature and this really highlights the organic USP they are promoting.
https://t.co/PiL4wY3lXj
#advertising#branding#digitalmarketing#media
@Nestle have successfully incorporated the iconic 'take a break' slogan and made it relevant to our new #Zoom meeting culture most of us are now accustomed to. We absolutely love this idea - great campaign for @KitKat!
#marketing#brand#advertising#takeabreak#KitKat
Happy #ChineseNewYear2021! As we know, this year's celebrations will be a little different, so many brands such as @Apple & @adidas, are focusing on positivity and celebrating the joy in everyday activities for their New Year campaigns.
https://t.co/FR4rMNoiEK
#ChineseNewYear
A fun & excellent use of social media from Weetabix to spark conversations around the brand and achieve viral coverage. We applaud!
https://t.co/aqLXKsbivh
Introducing Facebook News...the latest place to see the top headlines as well as stories personalised to user's interests. Will be interesting to see the effects this has on app usage or time spent on Facebook and the repercussions for advertising.
https://t.co/xCTTbPaDie
This week @BBC Creative hijacked their own billboards for #theperfectplanet, to show how humans are destroying the planet. The fire production demonstrates how an impactful outdoor campaign can still become viral even whilst we’re all at home.
https://t.co/FFMruum88q
We’ve really enjoyed working with @Hamptons1869 on their new re-brand. Utilising a full media mix of programmatic, TV, email, publisher partnerships and print to drive awareness across some great publishers.
Check out their TV ad below:
https://t.co/pqMeBWe1zE
@Spotify has brought podcast ads to the UK, offering advertisers the ability to reserve placements within podcast episodes title by title to all users. This is sure to make a huge impact on the podcast advertising environment as we know it!
https://t.co/UWR3iVV8PQ
Now more than ever it is important for marketeers to follow consumer trends and behaviour. This is why our planning and analytics team provide regular insight reports for our clients to help navigate through this everchanging time...
Are you open to better? The @CocaCola has replaced its iconic logo on canned drinks with uplifting resolutions for 2021 to encourage the nation to 'Open up to Better' this year. What's your New Year's Resolution?
https://t.co/gB1yTALDfi